What do your clients think about you and your business?
Previous and current clients already know and trust your business, and could give you a great insight to how you’re perceived by the public. They'll always have a reason why they chose you over other competitors, and this can be great for future promotional material.
So if you’re being perceived differently to what you expected, how can you change this?
You know your company inside out, but sometimes it can be hard to see the holes. A lot of companies become attached to old, outdated logos and fear change will push away their ‘regulars’, but its really not as scary as you might think. Graphic designers deal with this every day and they know the best ways to approach a re-brand. They don’t jump in blindfolded, they talk to you, get to the core values your business and grow your brand around them.Your opinion matters, but likewise you must respect their knowledge of the industry.
A fresh, thoughtful rebrand for you company can boost sales and encourage confidence in your products or service. Its important that your branding remains consistent across all media from your website design to printed leaflets, so it feels like its all the same company. Having promotional material that looks completely different is almost a waste of time, you need to build up recognition and familiarity with the public, which requires some consistency throughout.
For a complete rebrand, or perhaps just to rejuvenate some existing branding material you already have, find a Graphic Design company that suits you. Most are happy to sit down and talk to you before any money is exchanged, and are happy to work around your budget.