Established in 2004 the objective was simple, to create a brand for London that was street worthy, fashionable and above all instantly recognisable, offering the UK an alternative from the heavily and overly populated American logo’s such as the NY logo (New York). From a simple idea, an insignia was designed, created and a new flag was born. The UK’s very first LDN logo. Leading the way in style and originality, its raw and effective design is unique and eye capturing. The brand represents originality and this is a constant theme that is maintained throughout all our wears. Since first hitting the streets in 2004 our LDN logo is fast becoming a symbol of recognition for London not only here in the UK but all over the world alike. Being the initial spark that lit the LDN flame and serving as a launch pad, E N D Z created a brand that only the street savvy consumer recognises and others can only try and follow. <<<<<< LDN By E N D Z – Definitive Originality >>>>>>