While our brands are launching their SS17 collections on Le New Black one by one, we will also be seeing some of our brands in the trade shows and private showrooms of New York.
Here are the tradeshows and showrooms that you can find our brands in New York:
Capsule (17-19 September)
Where?
Pier 94, 711 12th Avenue
Who’ll be showing?
Diarte
Les expatriés
Woman (17-19 September)
Where?
775 Washington St
Who’ll be showing?
Gray Matters
Liisa Riski
Parme Marin
Paul and Joe Sister
The Boyscouts
Edit (18-20 September)
Where?
655 West 34th Street
Who’ll be showing?
Alexandra de Curtis
Maryam Nassir Zadeh
Both an agency and a brand, MNZ has its showroom at 273 Grand St., Ste. 5W. between the dates 8-25 September presenting Erin Considine, Lauren Manoogian, Mari Giudicelli, Martiniano, Reinhard Plank.
Baserange
Simple but provocative Baserange is presenting its latest collection at 547 Broadway 2nd floor between the dates 12-16 September.
Rodebjer
Moving forward each season, Rodebjer is presenting at 151 West 26th Street, 3rd Floor between the dates 10-20 September.
Etienne Deroeux
Creating the new classics in the industry Etienne Deroeux is at 537 West 25th Street, 4th Floor between the dates 8-22 September.
Le New Black Brands at Who’s Next and Premiere Classe (2-5 September)
In the beginning of September, just when you were afraid that summer is over, Who is Next is lifting spirits up with its warm breezed Mediterranean theme in conjunction with Premiere Classe.
Showcasing the latest Spring/Summer 2017 collections from 2nd to 5th September at the Porte de Versailles Exhibition Center, Who’s Next and Premiere Classe gather high-end labels that are specifically chosen for their creativity, originality and style.
As Le New Black, we will be there with our team and our brands. Here are our brands that will be presenting at Who’s Next:
Cortana (Hall 2.2 - Stand C48)
Luis Buchinho (Hall 2.2 - Stand C21)
Pe de Chumbo (Hall 2.2 - Stand B98)
Jolie Jolie Par Petite Mendigote (Hall 2.2 - Stand B20)
Being the Scandinavia’s fashion capital, once again Copenhagen has hosted a fashion week that advocates future thinking and innovation.
Alongside the glorious fashion shows, prestigious trade shows like CIFF and Revolver were worth visiting.
Taking a closer look at our brands in Copenhagen, we are once again proud of being a part of these not only creative but also very intelligent steps that they are taking.
The formal dressing has always has been one of the most important divisions in menswear.
”A well-tied tie is the first serious step in life,” says Oscar Wilde, whether it is your first day at work, your wedding or a day that is important; your suit will create the first impression the moment you step into that place.
Acknowledging the importance of formal dressing, we are taking a closer look at our brands that present nicely tailored options for men.
Cavour
Working only with the high-end Italian mills and the best Italian factories, “compromising” is a rejected act for Cavour.
Created in Oslo, Cavour’s goal is simply to provide the best products possible with more accessible prices.
Already at Steen and Strom.
Deboniere
Three words to define Deboniere as a brand: sensual, masculine and elegant. Inspired from the Italian saying La Bella Figura - to live with an awareness and appreciation of beauty in every area of life the brand is putting the spotlight on men alongside women in beautiful gowns.
Brand's signature aesthetic is its impeccable fit, one-of-a-kind fabrics and an affair with color, finished with fine details that speak of the refinement and attention given to each article of clothing.
Already at Exit 29.
Diego Garcia
With an ultimate attention to shirts, Diego Garcia has been found in Paris in 2007 with the purpose of being an advocate of an easy chic look with an emphasis on details.
Each shirt of Diego Garcia is made exclusively in Europe and designed in France. Using prestigious materials like Egyptian cotton and Mongolian cashmere, the brand is dedicated to creating essential pieces for men.
As much as we love the hashtag girl power, we love our brands that create a powerful image for women even more!
Always moving forward, decisive and ambitious; these women are shaping the future of fashion.
D.Efect
D.Efect has one of these very interesting stories that make a brand already desirable, even before you see the products. The brand’s story starts with an honest mistake where they were looking for a designer;
They had two finalists listed as their favorite. By coincidence, they both had the same names. After a lengthy discussion, they decided to pick the one. They arranged the first meeting and only then realized that they'd called runner-up by mistake. The thing is, she came so well prepared with her vision they decided to continue with her.
Now, D.Efect is standing out with its organically geometric designs that are constructed with an emphasis on forms, structures, and formations.
Already at In Support Of and Lali Shop.
Fête Impériale Paris
Mixing the erotic and aesthetic references from the Belle Epoque with the insurrectionary casualness of the punk movement of the 80s, Fête Impériale breaks traditional rules and plays with contrasts. The creative director Laura Gauthier is inspired by great women who started from nothing and worked single-handedly to make a name for themselves.
The brand defines itself as a combination of Liane de Pougy, the notorious Parisian courtesan, and Debbie Harry, iconic pioneer of the pop-punk scene of the late 70s.
Already at Hankyu and La Galerie de L’Opéra de Paris.
S M K
Born in Seoul, created by Sandra Meynier Kang SMK is taking the sustainable development as its upper priority.
The designer’s initials « Sandra Meynier Kang », are displayed in the logo with a symmetrical M, echoing the number « 11 » which has a symbolist meaning: force, vitality, feminity; that are the basic essential characteristics of the brand.
The brand has joined the « anti-fashion calendar » since January 2016 and makes each year becomes a new Universe. A new implication; Outcomes of deep researches always trying to cope with S M K values. Therefore, 5% of each collection profits are sent to a non-lucrative association which has a relation with the thematic that has been working on.
Every other day the world of fashion adapts and quickly owns a new word. The ever-changing spirit of the business actually requires this rich vocabulary. The word “contemporary” has certainly been one of them. Brands with a distinctive designer aesthetic and a rather accessible price points have placed into this category in time.
As Le New Black’s brand family has a broad spectrum of houses with different positionings in the fashion industry, today we are taking a closer look to some of our contemporary brands.
An Ounce Copenhagen
Inspired by the saying “an ounce of action is worth a ton of theory”, the brand is located in Denmark as it is not necessary to state it since you can easily see the Scandinavian effect on the design of the brand.
As the designers of the brand have been travelling all over Asia, the fascinating combination of Asian subtle richness in detail with Scandinavian minimalistic design explains itself.
Already at Wild Swan London.
Sempach
Established in Milan, Sempach is an homage to the design of materials of Swiss army gear. With an emphasis on form and function, the brand produces products that celebrate and transforms at the same time the heritage of the Swiss military.
Already at United Arrows, Beams, Journal Standard.
Holzweiler
With a strong incentive to reflect the beauty of everyday life and its surroundings, the Holzweiler collections are a direct result of collaboration with contemporary artists from around the world.
Drawing on art as a metaphor and portraying this directly into the collection has become one of the main characteristics of the distinct Holzweiler design.
Already at Soto Store Berlin.
April77
With its slim and straight cuts in indigo and black denim, the April77 five pockets became the cult item of the brand.
Thanks to the success of the denim line, April77 is launching its Prêt-à-Porter's collection, revisiting the men and women's classics with a contemporary twist.
What do we really talk about when we talk about bags? We hear people being addicted to them, ones that see bags as a long-term investment. Whether the only bag you have is a cotton tote bag, whether it is handmade from the best leather you can find on earth we all need something to carry our things even if it’s not for participating in the statue wars.
As the history of bags goes back to the 1800’s in the recorded history, now we have come to a point where a good bag can be distinguished from a bad one with a blink of an eye thanks to all the norms that have been embedded into our brains through time.
Now it is our time to show you some good bags with their last collections on Le New Black:
Optical Pain
Since 2012 Optical Pain has been producing environmentally justified leather products in their small Atelier in Basel.
Calling the brand after a physical pain is a direct way of explaining the brand’s foundational aim: to release us from optical pain by creating beautiful products.
Tovi Sorga
Founded by Tovi Sorga himself, the label has developed a worldwide reputation for exceptionally beautiful leather design.
In 2014 Tovi Sorga teamed up with writer and co-designer, Agnes Davis, to design the acclaimed contemporary Möbius Collection. Fresh pastels and sassy neons and metallics combine with beautiful modern explorations of 2D print on the 3D form.
Already available at Wolf and Badger.
Ephyre Paris
With its signature golden piercing detail, Ephyre Paris bags are designed in Paris and handmade in Europe.
Sourcing leather from French and Italian tanneries, the brand manages to create sophisticated lines with a sense of sensitivity and delicacy.
Already at L'Exception Paris.
Côte & Ciel
As its name suggests, Côte & Ciel is an homage to the productive collision of forces that can be found at the meeting point between coast and sky.
The elemental inspiration the brand finds in the natural world is augmented at their home base in Paris. Côte & Ciel finds its inspiration, in the Marais district, is ideally located within a city where the merging of art, spatial design, architecture and fashion is a long established tradition.
Already available at Henrik Vibskov, Need Supply, L’Eclaireur.
As we left behind another fashion week in New York, it is time for buyers to discover their favorite brands on Le New Black!
Maryam Nassir Zadeh
Head to toe New Yorker, Maryam Nassir Zadeh a multitasking fashion genius (designer, retailer, showroom owner) has presented her collection amongst the brands she curates in her showroom.
Maryam Nassir Zadeh’s Resort 2017 footwear collection brings us back to the 70’s with the bright colors, short heels, and wide shoe buckles.
Lauren Manoogian
From neck pillows to cashmere ribbed dresses, Lauren Manoogian the Brooklyn-based designer presents a soft universe that cherishes being comfortable in our clothing.
With an emphasis to whites and beiges, Lauren Manoogian’s Resort 2017 collection gives the feeling of a calm afternoon at Central Park even if you are not there!
Martiniano
With its unique glove-styled shoe designs, Martiniano shoes are inspired by the traditional Argentinian loafers and dancing slippers. With a minimalist interpretation, the brand manages to create signature pieces each season.
With a no-machines-allowed process, these handcrafted shoes are made from leather so soft that shapes with your feet in time.
Erin Considine
New York-based artist Erin Considine launched her sustainably minded line in 2011, merging her skill as a metal-smith and a life-long passion for fiber.
Constantly experimenting with the techniques and forms of jewelry making, the brand includes different styles of adorning from different cultures.
This end of June has once again been a whirlwind for fashion brands with their SS17 Men and Pre-SS17 Women collections. As we’ve been touring all around Paris pursuing our brands with passion, the highlights and commentaries of this fashion week have been gathered.
Wednesday, June 22
Lemaire
Lemaire has presented its SS17 Men's collection with a powerful statement that touches today's political dissidence on immigration and cultural diversity.
With an emphasis on earth tones, voluminous pockets and nylon parkas the collection can be interpreted as a celebration of traveling, being mobile as the individuals from 21st century where everything moves and changes with a glimpse of an eye.
Le New Black’s favourite
Thursday, June 23
Andrea Crews
If you missed seeing real jeans on the runway like we did, Andrea Crew’s last collection has brilliantly brought this historically charged material back under the spotlights.
With a reference to working class, the designer once again manages to revisit the notion of equality in social classes and genders.
Le New Black’s favourite
Saturday, June 25
Etudes
Etudes gave us everything we expected from a show; great design, a hypnotizing playlist and a place that stimulates all of our senses.
With a strong palette of earthy tones and silhouettes with a relaxed vibe, Etudes manages to portrait the young men of our generation.
As the show finishes and we move towards to the exit, we see that the models of Etudes situated in the middle of the front yard of Faculté Pharmaceutique de Paris in between beautiful roses that go well with the knitted details and accessories.
Le New Black’s favourite
Ami
Ami once again blurred the lines between what is causal and what is chic with a city-inspired collection that steps forward with the wise usage of pastel colors.
Feeling the Parisian touch more than ever, Ami shifts the image of effortlessly chic French women to the city’s romantic men. Even for those who are afraid of pleats, Ami ensures that you should have at least one piece with movement.
Le New Black’s favourite
Sunday, June 26
Lanvin
Before every Lanvin show, we know that something good is going to happen but we are never able to define what that is. Again, on a Sunday morning, we are set to see something “good” and ready to be surprised.
From the very first moment, the show feels like a parade of colors, a statement of quality and the celebration of creativity. As the designer says:
I decided to go with room and creativity. This collection is not about a single concept but rather a collage made up of different possibilities. It’s about freedom. – Lucas Ossendrijver
With a rise in creativity and fashion in the last 10 years, Berlin stands out as an open-minded city for young designers and independent fashion enthusiasts.
What is unique about Berlin is, the city hosts trade shows every year during the fashion weeks that are dedicated to conscious fashion. Being a young city in terms of fashion and style helps Berlin to be progressive and more aware of today’s conditions rather than having strict traditions like in Paris or London.
Starting from today, till the 30th of June; Berlin will transform into a fashion hub with many tradeshows: Premium, Seek, Selvedge Run, Panorama Berlin, Green Showroom, Ethical Fashion Show and Bright.
Le New Black will be there too! Meet the team in Berlin by sending an email.
Always up to date, Le New Black team flew to Berlin this morning to visit our beloved brands and also meet new creators for future collaborations.
Avelon
A great touch to womenswear from Netherlands, Avelon will be showing at Premium Berlin.
Cote&Ciel, Monokel, Norwegian Rain, Soulland
4 strong brands with different strong points; Monokel with its magnifying sunglasses, Norwegian Rain with its unique rain coats, Cote & Ciel with its indispensable backpacks and Soulland with its Scandinavian casual style will be all at Seek!
Maska
With collections that combine pieces that are made of natural fibers, Maska is presenting at Green Showroom that cherishes sustainable high-grade materials.
June is already here and Paris is exciting for fashion brands and buyers more than ever.
As three major tradeshows, Tranoi, Man, and Capsule Men’s Paris will take place very soon in different points of the city of fashion, love, art (you name it) we got into a highly-charged and motivated phase with our brands that will participate in these events.
Tranoi
Dates: 25-27 June
Places: Cité de la mode et du design
Palais de la Bourse
Who will be there?
• Beira
• Bleu de Cocagne
• Natalija Jansone
• Susudio
• Vibe Johansson
Susudio
Man Paris
Dates: 25-27 June
Place: 25 rue Yves Toudic, Paris 10
Who will be there?
• Le Feuillet
• Le Mont St Michel
• Maison Labiche
Le Feuillet
Capsule Men’s
Dates: 25-27 June
Place: Maison de la Mutualité
Who will be there?
• Laurence Airline
• Les Expatriés
• Mason Garments
• National Standard
Discussion avec Responsable de la Communication et du Digital pour Who’s Next Jon Lipfeld
LNB: Ton rôle est assez atypique au sein d’un salon de mode traditionnel. Pour ceux qui ne te connaissent pas quel est ton job, et qu’apporte t’il a ton regard sur la mode?
JL: Pour la partie digitale au sein de l'entreprise ces fonctions sont transversales puisque je me considère au service de toutes les équipes : du commercial au marketing, en passant par la communication.
Cette vue d'ensemble me permet de mieux adresser les besoins des utilisateurs qu'ils soient internes, exposants ou encore visiteurs, et de penser la communication tant sur le fond que sur la forme. La place d'un organisateur de salons est centrale dans le secteur de la mode bien que nous ne fassions pas le marché. Nous devons nous adapter en permanence et comprendre toutes les dynamiques qui l'agitent. Celles du wholesale, du retail, du digital, des marchés internationaux.
LNB: Tu m’as déjà confié par le passé ton rapport particulier à la mode, ce lien « familial » qui t’unit à cette industrie, et aux créateurs de mode en général, peux tu nous en dire plus?
JL: Ces 15 dernières années, j'ai vécu la mode à des postes différents. D'abord, en reprenant avec mon frère l'entreprise de fabrication de vêtements de nos parents. Puis, en lançant un site E-commerce spécialisé dans les jeunes créateurs. Et enfin, en acceptant la proposition de Xavier Clergerie qui m'a confié en 2012 la direction des projets digitaux de la société organisatrice des salons de mode Who’s Next & Première Classe
Fabrication, distribution, organisation de salons, on peut dire que j'ai eu beaucoup d'occasions de travailler avec des marques de mode et des créateurs! Au delà de bien connaître la psychologie des créateurs indépendants, je suis admiratif de leur travail, qui est à mon sens de plus en plus difficile.
LNB: Ces dernières années, ta casquette de Responsable de la Communication et du Digital t’as permis d’appréhender les évolutions du business wholesale dans l’industrie de la mode. Qu’est ce qui a changé ces cinq dernières années et pourquoi?
JL: Comme pour tous les marchés de consommation, on a observé vers 2010 une accélération de l'E-commerce. Après des années d'investissement, l'Internet très haut débit et surtout mobile a rendu possible la révolution des usages, notamment de consommation. La mode n'y a pas échappé et une quantité de nouveaux acteurs ont bouleversé de manière structurelle le marché en favorisant la désintermédiation et en définissant une nouvelle chaîne de valeur. Des milliers de startups proposant des business models différents de celui de l'achat-vente pratiqué dans le wholesale, ont introduit de nouveaux usages. Et ce, avec un rapport qualité/prix plus compétitif et en proposant une expérience d'achat innovante qui couple produit et service. Parmi tous les business models, celui de la marketplace est aujourd'hui prépondérant. C'est celui des industriels comme Amazon, Zalando ou encore La Redoute. Parallèlement la part des retailers, comme Zara, Mango ou H&M, ne distribuant leurs collections que dans leurs canaux de distribution en propre n'a cessé d’augmenter. Face aux industriels mastodontes, sont challengées les petites et moyennes marques de mode indépendantes.
LNB: Quels sont selon toi les défis majeurs que doit relever un jeune créateur, une marque émergente aujourd’hui?
JL: L'entreprise d'un jeune créateur doit aujourd'hui être performante dans tous les domaines : la création, la production, la distribution, la communication, le marketing, la gestion, etc. C'est pourquoi il doit inspirer ses clients, ses fournisseurs comme ses collaborateurs, et ainsi bien s'entourer. Si le jeune créateur ne peut tout faire, son équipe, elle, le peut.
D’après toi quelles opportunités, quels outils une marque, en particulier une marque émergente, en croissance, se doit-elle de considérer pour construire sa stratégie de développement B2C et B2B ?
Une marque doit chercher à créer très tôt le bon mix B2C / B2B pour sa commercialisation. Et ce, en fonction de ses avantages compétitifs. Quand un jeune créateur de marque a pu démarrer le grand export dès ses débuts, juste parce qu'un ami vivait au Japon, l'autre s'est lancé dans le brand content parce que son frère était dans la production visuelle. La mode sourit aux opportunistes, et de plus en plus aux collectifs. Il n'y a pas de vérité unique. L'essentiel pour une marque c'est d'être performante dans le mode de commercialisation qu'elle a choisi. Le "See now-Buy now » par exemple, qui a enflammé les débats de Paris à NYC et Londres, ne sera à mon avis pas le seul modèle. Je trouve en revanche audacieux et positif que certains remettent en question les modèles existants.
LNB: Tu reviens de l'événement "iMedia Brand Summit" à Biarritz, ton métier te donne l’opportunité de découvrir beaucoup de projets ou pratiques innovantes, peux-tu nous faire partager un projet innovant qui t’a particulièrement intéressé ces derniers temps ?
JL: L'iMedia Brand Summit organisé par Comexposium est un rendez-vous de référence pour les professionnels du marketing digital. Si le marketing a toujours été "data-driven", en tentant d'analyser les segments de consommateurs en masse, il a évolué ces dernières années via le digital pour tracker les comportements au niveau de chaque utilisateur et proposer des interactions personnalisées. C'est ce que permettent les outils publicitaires du type Criteo ou Teads, ou encore la technologie de tag management de Tealium ou TagCommander.
In conversation with Head of Communication and Digital of Who's Next Jon Lipfeld
LNB: Your role is quite unusual within the framework of a traditional fashion trade show. For those who don’t know you, can you explain to us what exactly you do and how your job has affected your outlook on fashion?
JL: I’m in charge of communications and digital.
Within the company, the digital aspect of what I do is very interdisciplinary, so I see myself as covering all departments, from commercial to marketing and communications.
This kind of overview partly allows me to better prepare myself for and address the needs of users, whether they be internal exhibitors or visitors. It also gives me the kind of scope that allows me to think as much about what goes into the communication as what form it takes.
The role of trade show organizers is crucial to the fashion industry, even if we don’t create the market ourselves. We have to understand and adapt long-term to the different dynamics that affect the industry, those within wholesale, retail, digital, international markets etc.
LNB: We’ve spoken in the past about your unique relationship with fashion, your ‘familial’ connection with the industry and with fashion designers in general. Can you tell us more about that?
JL: Over the past 15 years, I’ve ‘lived’ fashion under various different titles and roles. First and foremost by taking over my parents’ clothing manufacturing business with my brother, and then by launching an E-commerce website specializing in young designers. After that, in 2012, I took Xavier Clergerie up on the offer of a role at the fashion trade show organizers WHO’S NEXT & PREMIERE CLASSE, taking over the management of the company’s digital projects.
Manufacturing, distribution, trade show organisation; I suppose you could say I’ve had a lot of opportunities to work with fashion brands and designers in my life. But beyond simply understanding the psychology of independent designers, I really admire their work, which from where I’m standing seems to be becoming more and more difficult.
LNB: Over the past few years, your title as Head of Communications and Digital has allowed you to fully understand the evolution of wholesale business in the fashion industry. What do you think has changed in the past 5 years and why?
JL: As with all consumer markets, there has been a real surge in E-commerce since 2010.
Years of investment, high-speed Internet and mobile technologies, in particular, have made the user revolution possible, especially in terms of modes of consumption. Fashion has not escaped this revolution, and a high number of new retailers have arrived on the scene to structurally shake up the market by defining a new value chain in favour of disintermediation.
Thousands of startups are proposing business models that are distinct from the buy-sell model practiced in wholesale and have introduced new functions. And this, along with a more competitive quality/price relationship, as well as innovative buying experiences that aim to reunite product and service.
Out of all the current business models, it is the marketplace that dominates today. That of big factories like Amazon, Zalando, and La Redoute. Similarly, the role retailers like Zara, Mango, and H&M, who no longer distribute their collections except for in their respective distribution channels, has continued to grow in influence.
Competing with very large industrial groups, it is really the smaller, independent fashion labels that face the biggest challenge today.
LNB: What do you see as the major challenges that young designers or emerging brands will need to tackle today?
JL: The young designer business has to be efficient in all disciplines and domains: design, production, distribution, communications, marketing, management, etc. They need to inspire their clients and suppliers as much as their collaborators, and to fully surround themselves with them. If a young designer is unable to do everything, then it’s up to his or her team to do so.
LNB: In your eyes, what opportunities and tools should a brand, in particular, an emerging brand, take into consideration when building its B2C and B2B development strategy?
JL: A brand has to strive very early on to establish the right mix of B2C/B2B in order to achieve successful commercialization.
Emerging brands at the time of launch have the tendency to prioritize retail strategy. They sell directly to the final consumer through E-commerce sites, social networks and their own physical points of sale. It’s a good place to start and a good ground on which to quickly meet a client base and maintain a direct relationship with end-consumers. On the other hand, their real retail strength is often limited, particularly with regards to the international markets. This is why it’s also important to consider wholesale early on and to establish a pricing system that allows for wholesale with resellers.
It’s this that ensures brand visibility in different geographic zones where they can’t physically be. The best mix comes from fixing oneself on the distribution objectives of retail turnover versus wholesale turnover, based on geographic zones, and establishing competitive advantages in each country. A young designer for an emerging label might start out with exports just because he has a friend living in Japan, or another might focus on brand content because his brother is in video production. Fashion smiles on opportunists, and more and more on collectives with multiple talents.
LNB: We’ve spoken a lot about ‘see now - buy now’ recently. What is your opinion on the see now- buy now culture and the debate that it sparked in Paris, Milan, New York and London this winter?
JL: There’s not one single truth here. What is essential for a brand is that it must be efficient in the area of commercialization that it has chosen. The see now - buy now will never, in my eyes, be the only model out there. But on the other hand, I think it is positive that certain among us are beginning to throw it into question.
LNB: You went to the ‘iMedia Brand Summit’ event in Biarritz, and it’s clear that your role gives you the opportunity to discover many different projects and innovative practices. Can you talk to us about an innovative project that has particularly attracted your attention in recent times?
JL: The iMedia Brand Summit organized by Comexposium is a leading meeting point for professionals in the digital marketing industry. If marketing has always been ‘data-driven,’ attempting to analyse small groups of consumers en masse, it has certainly evolved in recent years through new digital tracking technology, which charts consumer behaviour on the level of each individual user and allows for personalised interactions.
It has brought us publicity tools like those of Criteo or Teads, and the tag management technology of Tealium or TagCommander.
Florence Calling: Le New Black Brands at Pitti Uomo
Considered as the most important sales event for the menswear sales season, Pitti Uomo 90 starts on 14th of July while gathering more that 1000 brands under one roof.
More interactive than ever, this year Pitti Uomo starts with an international event today entitled « Plazzo Pitti: Lights and Sounds ». Also, an event with Raf Simons will take place on the 16th where the greatest innovators in contemporary fashion will be celebrated.
Being a part of this exclusive activity is a great deal for brands. This is why we are proud to announce the Le New Black brands that are participating to Pitti Uomo this year:
Anonyme Paris, Bluemint, De Bonne Facture, Gudrun Gudrun, Laurence Airline, Les Garçons Faciles, Le Slip Français, Ly Adams, Maison Labiche, Norwegian Rain.
Laurence Airline
Laurence Airline is a menswear label and conscious project based between Abidjan and Paris. LaurenceAirline brings together a path between cultures drawing contemporary timeless basic silhouettes with deep African roots.
Maison Labiche
Close to its customers and attentive to their needs, the brand is currently preparing prestigious collaborations, surprising new pieces, and a wider wardrobe, even more universal.
Ly Adams
Ly Adams is a French prêt-a-porter label launched by SEVERINE in 2013. The brand focuses on strong tailoring, exceptional materials, and timeless urban style.
As the time passes, fashion is becoming a multidisciplinary notion where it meets art, history, literary and culture. These different combinations lead us to results that are fascinating and pioneering to a more creative phase in fashion.
Here are 3 new talents that have joined Le New Black with different statements:
SWEN
Started in 2015 by Swann Amdéo and Steven Jacques in France, Swen takes its inspiration from the multicultural heritage that the designers have.
An advocate for a possible world that is without borders and limits, Swen combines the African and Middle-Eastern traditional adorning practices with the Western contemporary design.
While Swen avoids using leather and fur, brand’s consciousness expands to including recycled materials into their manufacturing process.
The general understanding of “roots” changes today’s world, where people are moving constantly and don’t know where they will be in near future. But everybody brings a piece of their original self to their new environment. And this original piece of “self” is exactly what Swen stands for and cherishes.
HESPERIOS
More than a fashion brand, Hesperios comes along as a creative hub where anything can happen in a direction the wind of inspiration blows.
Hesperios was found in 2015 by Automne Hruby who is a photographer, writer, and a designer. The knitwear collection is produced in Peru, made of alpaca wool, silk, and Pima cotton.
While the brand draws references from literature and the botanical world, it creates pieces that are aimed to be essentials wardrobe classics, as each piece can be casually layered and worn season after season.
Already at Totokaelo New York.
LATE 2N
Based in Dublin, Ireland Late 2N was found by its creative director Shane Fitzpatrick.
It is a new project that focuses on the idea and concept of menswear. The brand uses fashion as a tool that allows us to spread messages.
The brand lives to show that clothing is not just something we wear but something that can be used to show what we are passionate about and explore the thoughts and ideas that run through our minds.
Presenting endless alternatives for outfits, we have two words to say on this issue: Jewelries matter!
As we meet new brands specializing in accessories every other day, it is now obvious for us that the jewelry segment in the fashion industry is growing stronger and has its own position rather than being under the shadow of clothing.
PARME MARIN:
Living between Paris, New York, Madrid and Marrakesh Parme Marin presents itself as a brand with broad vision and creative design.
With its statement necklaces and graphic design rings, Parme Marin accessories don’t just “complete” a look, they “create” one. The combination of materials such as leather, bones, horns, feathers or horsehair introduces an unusual and intriguing approach to the universe of accessories, a skillful mix of modern and ethnic.
Taking its inspiration from African textile design, the architecture of the 1930s, vintage clothing, New York City and Daniel Buren the brand guarantees its creative approach to the accessory design.
Already at Atelier Courbet, Crimson Mim, Robinson Richman.
TOM WOOD
With a quick recognition that came along with success, Tom Wood has started its journey as a brand by producing a wide selection of signet rings with a unisex design.
Inspired by the Scandinavian minimalism and functionalism, the brand preserved its attention to details and high-quality craftsmanship.
Launching its ready-to-wear collection in 2014, Tom Wood has started creating both jewelry and clothing with a deep relation between them as the brand calls it “like a brother and a sister”. With its persistent approach to style, Tom Wood offers a complete experience within its identity.
Already at I.T Hong Kong, Excelsior, Dover Street Market, Harrods, and Oki-ni.
HYES:
Based in France, Hyes is an independent creation studio that creates a universe for itself by having an original aesthetic with the combination of architecture and object.
From the day that the brand was created in 2012, Hyes goes after the French know-how with the partnerships that has been built with different designers and craftsmen.
Angles, corners, sharp turns and an edgy vision define brands identity where every piece of jewelry can also be seen as a piece of art that is a result of talent and hard work.
Already at L'Exception, L'Habibliothèqie, Le White.
THE BOYSCOUTS:
Promoting the elegance in urban life, The Boyscouts catches our eyes with its minimal design.
With products varying from jewelry to bags and accessories, the brand combines the urban life with outdoor elements.
As The Boyscouts change its theme and items with every collection, it holds one fundamental within its brand identity: the quality of the materials used. With the support that they give to local craftsmanship, The Boyscouts manages to be recognized amongst its competitors.
Already at Opening Ceremony Tokyo, SPRMRKT, Making Things.
Once again we put the spotlight on the new talents that have joined to Le New Black! Coming from different places and telling different stories; all these brands are enriching the world of design and fashion.
JAEHA :
Based in London, Jaeha is a premium contemporary brand designed by Korean-born, young New Zealander Jae Kim. With an aura of a genius, Jae Kim has started off his career in the New Zealand Fashion Week that was a sign of the born of a new successful designer.
Renowned for its minimalistic design and high-quality fabrics, Jaeha offers fun but sharp designs, with graphic structures and soft tailoring, aimed at carefree women with inquisitive minds.
CARNE BOLLENTE:
Started in 2013, Carne Bollente defines itself not only as a fashion brand but an “editing house, free and adaptable at will.” Giving the sense of an art collective, Carne Bollente is constructing collaborations with numerous artists of all fields, aiming to reinvent an object and its use whilst keeping track with the technical constraints.
At the moment, Carne Bollente is storming through the best concept stores like Voo Store Berlin, Tom Greyhound, ETQ Amsterdam, Grapevine by k3 and Soop Soop with its embroidered t-shirts that bring humor and cheekiness on the table.
BASHAQUES :
Basak Cankes, the Turkish designer of Bashaques’ has started her journey by studying fashion design to pursue her dream of building an inspiring future.
After having a remarkable experience with widely known designers like Bora Aksu in the United Kingdom, she decided to focus on painting and pattern design. This choice has lead Basak to create the concept of “wearable art” the fundamental statement of her brand Bashaques. As the brand celebrates the visionary relationship between fashion and art, it inspires women with an artistic point of view.
Le New Black Blog @lenewblack - Tumblr Blog | Tumgag
