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Josh Schweitzer, Circa 1990

I find this Leo Burnett commercial so sophisticated. So many commercials resort to outlandish tactics to shock the viewer into watching, but this one relies on a good premise and great visual execution.

As a writer I’m partial to words, but this Leo Burnett Moscow ad proves that sometimes, you have to let great design breathe. Plus, Star Wars needs no introduction.

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letsgosomewheregreat

This Leo Burnett ad is perfectly embodies the adage “a picture’s worth a thousand words.” It provokes a visceral reaction. I think weaponizing the keyboard is a brilliant choice because so many of us view technology as benign, an innocuous part of life in 2016. The tag line—in the hands of a cybercriminal, a computer is a weapon—is great. It drives home the point without venturing into the infamous “you wouldn’t download a car” territory.

I am, Leo! I am!

Leo Burnett Malaysia masterfully demonstrating that even short commercials can have a soul that inspires viewers. Creativity in its ripest form, right here.

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Fiat Chrysler - Jeep Renegade “Barcelona” / “Istanbul”

Print

Leo Burnett Tailor Made / São Paulo

letsgosomewheregreat

I can’t get over how beautifully simplistic this ad is. No bells and whistles necessary here, and the spread reverberates with quiet confidence that says: You know it’s a Jeep. Also, can we talk about the delicious, ‘60s-esque coloring?

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Honda Genuine Parts “Cane Toad” / “Arctic Fox” / “Mongoose”

Print

Leo Burnett / Melbourne

letsgosomewheregreat

A good print ad invites the reader to linger on the page instead of flipping past to get to the horoscopes. This one is beautifully designed, witty and to the point—perfection.