Social Media Challenges
My client, a property management company, manages various condominium complexes as well as other properties. After consulting with them these last eight weeks, we are ready to implement a social media strategy.
One challenge my client might face would be connecting with its community. With most of its properties being condominium complexes, a majority of the resident are older in age and may not use social media as often. This might become a challenge in connecting with those residents. Another challenge my client might face is coming up with relevant but engaging content. Being able to switch up the content being posted is going to be an obstacle for my client when trying to improve engagement between them and their users. Finally, I believe my client may face the challenge of falling into the pattern they’ve used in the past. Before I took them on as a client their social media platform was utilized only a few times a year and had little to no engagement. I’m hoping that after these eight weeks my client will continue to utilize social media to its benefit throughout the year and improve the engagement within their community.
Overall, I believe my client is eager and ready to take on a social media strategy. They are focused on their purpose, community, and social media. After these eight weeks of being their social media consultant, I feel that any obstacles or challenges they face, they will be able to find a solution and overcome them.










