Pratibha Parmar is a British filmmaker who has worked as a director, producer, and writer. In the book The Feminism and Visual Culture Reader by Amelia Jones. In chapter 33 titled Hateful Contraries: Media images of Asian women written by Parmar. In the article, Parmar brings up the point that the images of Asian women have essentially continued to be based off of this âtaken-for-grantedâ imagery that has existed well before the 1950s and 1960s. Using British history, the Asian migration to Britain was a significant historical event and had many an encounter with the British Raj during the height of the British empire in the pre and post war in Britain. But in terms of how Asians were portrayed, they were seen as âcooliesâ, âservantsâ, and âincompetent nativesâ or they were seen as rich, childlike people eager to hand over their belongings to the king is necessary. Either way, the example proves that the imagery for Asians did not look good from the start. Now going to page 290 of the book, Parmar begins to discuss the representation of Asian women in the visual media of cinema, television, and film. As Parmar states, â... on the one hand as sexually erotic creatures, full of Eastern promise, and on the other as completely dominated by their men, mute and oppressed wives and mothers âŠâ Now Parmar wrote this article in 2002 and since then the question remains whether or not Asian women have gained more recognition in media.