Do you see, You Mothers
Hmmm… that advertising slogan didn't age well.
Arbuckles' Ariosa Coffee was the go-to coffee in the Old West. In the 1880s, coffee was not a staple commodity. Having to be sold green, it had a short shelf life. It really didn't travel well.
Then two fellows came up with a method of coating the coffee beans with a glaze made from eggs and sugar, which made them last long enough to travel.
But they didn't stop there; they also added other incentives.
Every bag of Arbuikles' had a single peppermint candy, an "instructive, interesting, and Artistic Card," ie, a trading card, and on the back of the package, a coupon that could be clipped out, collected, and turned in for various items found in a catalog you could order from the company.
Gotta Have 'Em All!
"Dang! Cooky done saved up for a wedding ring, now alls he got to do is find a gal that will put up with his ugly butt." Said somewhere during a cattle drive in 1889.
