This is by a current Seph0r@ employee who has been trained extensively on their LP situation . Disclaimer: This is for my Seph0r@ ( and theSeph0r@s in the district ) and may be different for yours. This guide was made December of 2019.
Your Look
It doesn’t matter. A lot of guides I see talk about how important your look is, but the bottom line is that it doesn’t matter. How you do your makeup doesn’t matter. We have clients who spend 400 a week on makeup and always come in no makeup, and we have clients who spend 10 a week and come in full face beat. The way we can tell if you’re stealing is your behavior and what you’re carrying.
At Seph0r@, we’re taught not to profile and profiling is 100% wrong. However, big tip offs that make us watch you a little more closely are the following.
Asking questions that don’t make sense / telling us info that makes no sense*
Looking nervous / being very aloof / non-responding
NOT ACCEPTING A BASKET / PUTTING PRODUCT YOU PLAN TO CONCEAL IN THE BASKET **
A big bag that appears empty
SMALL BACKPACKS THAT ARE CARRIED AROUND YOUR FRONT
Going in with a large group of friends and constantly splitting
* This is our biggest tip off. If you’re telling us you’re here for a matte foundation but you’re in hair care lingering and watching SA’s, we’re going to watch you a little closely. If you’re telling us you want a natural finish foundation but you’re looking at full coverage foundation / picking up and playing with it, we’re going to watch you a little closer. If you refuse help from an SA when it’s clear to us you don’t know what you’re talking about, we’re going to watch you a little closely. ( This isn’t to make anyone feel bad, but we can tell the different between just being clueless about makeup vs feigning ignorance to drive us away )
** A lot of tips say to take a basket, but I would also like to say that we have plenty of paying clients who refuse baskets ! If you take a basket, either put a decoy in the basket or don’t put anything in the basket at all. If you refuse a basket but have other behaviors of a potential shoplifter, we will be passive aggressive ( as we’re taught to do to deter theft ). I don’t know about y’all Seph0r@ but at mine, if you acting sus, we remember your basket. If you put a benefit brow in there and suddenly it’s gone and you leaving? We know what happened. We can’t do shit, but we know lol.
Chase Policy
The only people at Seph0r@ who can apprehend you is LP, which are frequent during holiday seasons and extremely high end store events. We, as employees, can not apprehend you. WE CAN CONFRONT YOU IN STORE IF YOU ARE CAUGHT CONCEALING, and if you admit to taking product, we are obligated to call LP and mall security. Typically, we confront at the door. We literally can’t do anything other than report it to LP, who may or may not take it further. I caught someone concealing three items under her jacket in her hand ( terrible concealment move at Seph0r@, btw ) and reported it on the ear piece and my coworker confronted the lifter, who simply said “piss off” and walked out. We could only call mall security lol.
I also want to state that at a solid amount of stores, we do know you’re lifting. We may not see concealment, but we do know. We can’t do anything, but we do know and we will remember for next time so space out your hauls.
Cameras
I can’t speak for all Seph0r@s, but at mine, we typically have one manager or boss at least two - three times a week in the office. On weekends especially, ESPECIALLY during holidays. They are typically not monitoring cameras closely, but they are in there with the monitors. All cameras work and are high quality but again, this is my store. Conceal away from the camera.
Tagging
Again, I can’t speak for all Seph0r@s, but majority tag ONLY fragrances.If you beep out the store, its a fragrance, but we won’t say that. We want everyone to think a lot of stuff is tagged. I won’t lie, please do not steal fragrances ( or over the felony charge worth of product in one trip at the same store ). We had two girls steal fragrances ( over 200-300 dollars, I believe ) on the other side of the city ( I live in a major city ) and EVERY store in the city got notified with their pictures and everything. When they came into my store, we all were immediately notified and CS’d them to hell to make them leave. Seph0r@ doesn’t care if you steal a palette and maybe a mascara, we have a budget for that, but if you steal over 100-200 dollars, we will know and be extremely pissed and probably will get LP on your ass.
Also idk about y’alls stores but some really expensive tower items are tagged. For example, dysons are typically tagged or they beep by the towers. Also sometimes we leave everythig in there except the product so you take an empty box home. You could take one and leave but I wouldn’t do it lol.
Conceal while going around the corner of an aisle of entering a new one. Body conceals work great too if there is no LP or customers around ( you can usually spot them easily or even look up a few on some lifting facebook groups lol )
We are required to help everyone in our zone or check in with them at least once or twice. You’ll definitely know if you’re being sus’d because we say shit like “Would you like a basket for your [product]” “Would you like to see matching [similar product] for your [product]” If you get CS’d like that, drop and leave.
We talk on the ear piece constantly, but usually we’re just chatting, asking for restocks, calling zones, etc. But we are vigilante and if you are sus’d everyone in the store will know. If you get a feeling, drop and leave.
Just research basic makeup things so you can sound slightly knowledgeable if you’re trying to make convo with an SA. If not, just say you aren’t familiar with certain things and would like to hear more.
Don’t act like you’re browsing for a looooong time and circling the store, and everytime you get CS’d you say “No thanks, I’m just looking”. Get your shit, conceal, maybe ask about skincare services or ask for a sample and leave. Better yet, lift, conceal in 10-15 min and then ask about our makeup services. Especially during the holidays, we’re booked. When told we’re booked ( or pretend the day you need is booked ), leave a bit disappointed. Best way to be in and out without being sus.
That’s all of my advice! Out of difficultty, I would say a typical Seph0r@ is a 7-8/10, A good one, a solid 9/10 and a bad one, 5-6/10.
If you have any questions, please lmk! （●´∀｀）ノ♡
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