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Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them.

#keywords #keyword research #long tail #voice search #seo strategy #seo

What & how to track in Universal Analytics to optimize your PPC campaigns and to let your conversions taking off

Crawl Efficiency is one of the key areas of Technical SEO not to miss out. See our latest post and be sure to make your site as efficient as possible!

#onpage seo #technical seo #seo strategy #search bots #seo

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.

#backlinks #link building #algorithm #ranking factors #google #seo

Follow any or all of these 15 points to improve your SEO and strengthen your content marketing plan – Content Marketing Institute

#seo strategy #seo industry #audit #semantic search #keyword research #analytics #seo

30x redirects don't lose PageRank anymore

#301 #redirects #https #technical seo #seo

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.

#seo strategy #seo industry #seo

#google answer boxes #direct answers #google #seo

If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.

#seo #seo industry #amazon #facebook #app indexing #google

digmarnews

What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap) http://ift.tt/29OoXsU

#search quality rating guidelines #seo

Two main areas that are most relevant for SEO campaigns: domain authority and page authority. Which of these is more important? What are the differences?

#domain authority #page authority #seo strategy #seo

New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?

#tlds #top level domains #seo strategy #seo

In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a "nice to have" feature.

#technical seo #seo strategy #seo

The Web Promo folks had an excellent Q&A on duplicate content with Google's John Mueller and Andrey Lipattsev and SEOs including Ammon Johns, Bill Slawski, Eric Enge and Jennifer Slegg. I recommend y

#duplicate content #onpage seo #seo strategy #seo

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles...

#title tag #seo

DIscover a method for determining what pages on your site might be seen as authoritative by search engines, based on a metric called "internal PageRank."

#internal links #link building #site structure #page rank #onpage seo #seo

YouTube is a solid resource for reaching broad audiences and introducing the brand. The platform has an estimated one billion users from around the world. A

#youtube #video seo #seo

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