Lola McGlynn .

L4 Graphic Communication Student . BCU .

[lolamcglynn]

Sound and Movement in Visual Communication

RAVI DEEPRES AND KELVIN WONG - [11/12/2018]

DIEGETIC      &      NON-DIEGETIC

- actual sounds the character hears. Vs. - what the audience hear (e.g. background music).

“We don’t listen enough to take notice.” [80%looking, 20%listening]

Ryoji IKEDA (sound artist) Test Pattern [No12] 2017 - Store X The Vinyl Factory, at STUDIO ONE  https://www.youtube.com/watch?v=MPLhZOox_do - Collected Data creates the sound (/frequencies).

Shepard Tone... presents the illusion of a constant crescendo/decrescendo.

SCIENCE Vs MUSIC

RANDOM INTERNATIONAL - Rain Room - Ability to walk through room without actually getting wet.

SYNESTHESIA:

a neurological condition in which a person has crossed connections in the brain. For example, visualising sound as a colour (LORDE).

MEMORY DIVING...

a process by which an individual holds their breath to an extreme limit, at which the thought or memory that first presents itself is used to stimulate creativity.

[lolamcglynn]

Semiotics

Reading Images: An Introduction to Semiotics

ALLY STANDING - [04/12/2018]

...the study of signs and their use or interpretation.

SIGN: consists of SIGNIFIER (physical form) and SIGNIFIED (concept/learnt meaning).

Roland BARTHES, (semiotics for cultural analysis).

DENOTATION - direct meaning.

CONNOTATION - interpreted meaning.

Adverts are full of signs... denoted used in conjunction with connoted.

Charles Sanders PEIRCE, (centred around interpretation).

ICONIC - clear, with resemblance.

INDEXICAL - “pointing” - link or cause (e.g. smoke/fire).

SYMBOLIC - arbitrary link (e.g. nike/logo) - culturally specific.

Ferdinand DE SAUSSURE, (Father of Semiotics). - Signs acquire meaning and value in relation to one another, and through context and exposure.

[lolamcglynn]

CASE STUDY

Another chance to develop skills on Adobe Illustrator, however layout based on prior InDesign work. I’ve found placing text in an aesthetically pleasing way aids engagement and pleasure from reading, so in using columns I like to think I’ve been able to create an easily accessible piece - something relevant even to the target audience of the brand I chose!

[lolamcglynn]

Time and Sequence

Time and Sequence in Performance

LARA FURNISS - [20/11/2018]

“Us physicists believe the separation between past, present, and future is only an illusion, although a convincing one.”  (Albert EINSTEIN) 

Einstein’s theories had a profound impact on how composers and performers used time and space in their work, in particular his Theory of General Relativity. 

The Image of Movement

PAUL LANDER - [20/11/2018]

Timescale representation in photography has 3 distinct visual themes: 

Memory 

History of movement 

Aesthetics/affects 

MEMORY

The Brown sisters by Nicholas NIXON (repeat photography).

[lolamcglynn]

PAPERPLAY

It certainly didn’t take long to determine a design we all wanted to create. Inspired by and challenged with creating block letters out of paper we collectively recalled The Hoosiers song “Goodbye Mr. A”, along with it’s superhero themed music video,which I believe is evident in our final outcome.

Through the preceding presentation and then our own work, it was interesting to learn and attempt different ways to manipulate as simple a material as paper to create visually interesting and enticing effects.

COLOUR

The Colour Wheel

(Sir Isaac NEWTON)

- PRIMARY - SECONDARY - TERTIARY -  - COMPLIMENTARY - ANALOGUE - TRIADS -  - WARM - COOL - TINT - SHADE - 

PANTONE - specialist colour chart, used for professional print. RGB - for screens and monitors. CMYK - for standard print.

Process - non-standard print colour, mix of CMYK (which can vary). Vs. Spot - ready-made, standardized print colour with unique reference number  (e.g. PANTONE).

Using Pantone+ CMYK Coated...

[lolamcglynn]

People and Identity

The Psychology of the Selfie

ALLY STANDING - [13/11/2018]

1883: First Selfie, by Robert Cornelius  2010: First front facing camera, iPhone 4

PAREIDOLIA: the human inclination to see faces in various (unusual) places.

Are self portraits the same as selfies? - honest, expressive, time consuming... Are selfies ever inappropriate? - illegal/violent circumstances, memorials...

PSYCHOLOGICAL NEEDS (Williams, 2009)

Self esteem

Belonging (e.g. uniform, sports team)

Meaningful existence (e.g. volunteering)

Control/Agency (e.g. taking and editing own photos)

Gender Differences... TIME MAGAZINE (May 2013)  - Young, white female chosen for the cover due to gender stereotypes.

“Narcissistic Generation”... NARCISSUS - A hunter distinguished for his beauty caught glimpse of his reflection and instantly fell in love. He continued to stare at his reflection until death took him. 

THE SECOND SEX (Book - Simone de Beauvoir, 1949)

[lolamcglynn]

Space and Place

The City in Ruins

ALLY STANDING - [06/11/2018]

- Louisa Ryland House - #urbex - #ruinporn -

Preservation & Replication Historically ‘The Romantics’ often used them in serene or foreboding ways. Ruins are deemed aesthetically pleasing and have become a popular topic across all artistic fields.

THE BROKEN WINDOW THEORY - a criminological theory that visible signs of crime, anti-social behaviour, and civil disorder create an urban environment that encourages further crime and disorder. - adopted in New York policies in the 80s tackle the exceedingly high rate of crime, firstly tackling the issue of vandalism in their subways.

“The Broken Windows metaphor is one of deterioration: a building where a broken window goes unrepaired will soon be subject to far more extensive vandalism—because it sends a message that the building owners ... cannot or will not control minor crimes, and thus will be unable to deter more serious ones. A neighborhood where minor offenses go unchallenged soon becomes a breeding ground for more serious criminal activity and, ultimately, for violence.”

Extract from article: https://www.city-journal.org/html/why-we-need-broken-windows-policing-13696.html

[lolamcglynn]

ARKITEKT MAGAZINE

[lolamcglynn]

MICRO / MACRO

CALL MY NAME

The sheer vastness of typographical terminology was surprising. There is quite literally a name for EVERYTHING!

Reinforcing my basic understanding of using Adobe Illustrator was certainly a strength of mine in this task, enabling me to produce a rather accurate recreation of the letter “E” block as photographed above. However the typeface itself still eludes me...

The Antiqua-Fraktur Dispute - a typographical dispute in the 19th and early 20th century. http://thedabbler.co.uk/2014/09/the-antiqua-fraktur-dispute/

Lorem ipsum: placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. - It’s purpose is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't distract from the layout, enabling designers, and such, to accurately test out their work before content is added.

[lolamcglynn]

Text and Image

Type as Image

ALLY STANDING - [30/10/2018]

TYPOGRAPHY: the art of arranging letters (their style and appearance).  LETTERING: the act, art or technique of inscribing letters onto something.

Lettering is unique, one-of-a-kind, for a singular specific use. 

HERB LUBALIN - Playful typographer (1918-19181)

AVANT GARDE - originally typography created for a logo, but later developed as a typeface.

Let’s type talk let type talk (1955)

CRAIG WARD - Materially experimental&creative (hands on approach to type)

SUBVISUAL SUBWAY (2015) - bacterial samples taken from hand rails, seats and other high traffic surfaces, from New York’s Subways, using pre-cut sponges placed into pre-poured agar to develop.The cyclical dish representative of the subway. http://wordsarepictures.co.uk/art/#/subvisual-subway/ (picture credits)

“Fonts form a kind of language on their own, and we are all fluent.”

[lolamcglynn]

DESIGN PRINCIPLES

[lolamcglynn]

Voyeurism: Historical and Contemporary Contexts

ALLY STANDING - [16/10/2018]

VOYEURISM: The practice of gaining sexual pleasure from watching others when they are naked or engaging in sexual activity.

VOYEUR: someone who seeks stimulation by visual means. (Blazer, 2006) SCOPOPHILIA: The love of looking.

Story of Lady Godiva – the voyeur, Peeping Tom, was left blind.

...

[lolamcglynn]

Assessment 1

Impending...

[lolamcglynn]

Culture

The Significance of Cultural Context

ALLY STANDING - [09/10/2018]

Culture is based on symbols. With language being a cultural symbol based on agreement.

Symbols can have multiple meanings. With meaning being culturally dependent.

For Example.  ☠ Skull and crossbones... historically marked cemeteries in Spain, whilst also being the symbol for toxicity, and the largely famed symbol for the ‘Jolly Roger’.

Cultural Icons in Visual Communication

ANDREW KULMAN - [09/10/2018]

ICON: a person or thing regarded as a symbol of belief, nation, community or cultural movement.

“There is a constant transformation of culture” so, for Icons too.

ANDY WARHOL

1950s - Earlier Illustrations 1960s  - Marilyn Monroe             - Food Packaging(Soup)  MASS PRODUCTION - Warhol’s “Factory” FILM - The Factory Girl (https://www.youtube.com/watch?v=rRzNQm5VbZg&index=24&list=LLhJxPNCkJtBPj-edag2x3gg&t=0s&has_verified=1)).

[lolamcglynn]

Where do IDEAS come from?

JOE MILES - [02/10/2018]

1) Research   2) Concept   3) Idea

Steve Johnson Ideas are developed, growing over time. 

Write every vague possibility of an idea down! Reference it for inspiration! 

It’s the past that creates the present.

[lolamcglynn]

Welcome to Contextual Studies

ALLY STANDING - [25/09/2018]

“Education thrives on partnership and collaboration”

Sir Ken Robinson

PSYCHOGEOGRAPHY... how places feel.

https://www.allystanding.com/ https://www.youtube.com/watch?v=1H3xn-g-G_E

Land of Green Silences: Ally Standing & Bruno Grilo (2016)

Everything designed or made has hidden context and stories.

books/magazines/newspapers/podcasts/lectures/documentaries/observations/market research/practitioner interviews/focus group/artworks,design objects,&photographs

[lolamcglynn]

TYPOGRAPHY PIECE 1

Impending...