Rich The Kid, "Rich Than Famous"
Rich The Kid set the bar kinda high for himself on “Goin Crazy,” one of my favorite songs of the year (and that cover too). The synth is auto-bounce, and K.E.'s beat is unlike anything I've heard from him. He's lowkey had a strong year.
But that song sounds like very little of Rich The Kid’s past material, nor the stuff on his new tape Rich Than Famous, which has an odd title. His new shit is cool, there’s just no “Goin Crazy.” I hope QC is gonna push the YG remix now, since a Migos feature, while slightly better, doesn’t give more exposure to the track across the country like a YG remix might. Also notable that Rich The Kid’s pronunciation of “crazy” on the hook is better than any pronunciation of “crazy” found on My Krazy Life.
It’s also strange, to me at least, that Jahlil Beats has two beats on Rich Than Famous, which is two more than they’ve ever released together. The Shmurda gang seemed to be kicking it with the QC centerpiece that is the Migos hitmaking machine (which seems to be dry as of right now, by the way) a lot in recent months before an official collab mixtape was announced. The skeptic in me wonders if some higher-ups thought it was a good idea to unite the brands or some shit. Thinking about it now, it was almost too much of a coincidence that GS9 got knocked weeks later. Now Bobby’s buzz is as big as ever. My parents asked me about “Shmendrick?” at Hanukkah. He’s a household name.
Where the connection between Migos and GS9 will go in the shadow of Bobby’s unfortunate situation remains to be seen, but it looks like someone thought it was a good idea to give Rich The Kid two beats from that guy that produced that song where the kid throws his hat*. Rich even says, “Ain’t seen that boy Bobby, he just caught a body” on one of the two Jahlil-produced cuts, “Wrist Gone Crazy,” and Bobby himself shows up with Rowdy Rebel on the better than average “On My Way,” thanks in part to Bobby’s hook. It’s weird.
It wasn’t Jahlil’s beat that made “Hot N*gga” pop, clearly. It was Bobby’s energy. K.E.’s beat on “Goin Crazy” is one of the freshest out of the QC camp right now, and K.E. On The Track doesn’t even have another beat on Rich Than Famous. He does have three dope beats on Law 3, though, by Shy Glizzy, another 300 artist. Why people might force Rich and Jahlil together confuses me, though it’s just a theory. They even made an official cover for his “Hot N*gga” freestyle. Who does that for a freestyle?
Rich’s latest tape could use some of the flavor on “Goin Crazy.” “From The Streets” is cool, but overall the tape doesn’t make me feel anything as dynamic as what “Goin Crazy” immediately does to me. That song pops out at you like nothing on Rich Than Famous. Johnny Cinco remains an ATL beacon on the last track, and PeeWee lost me a bit on Blue M&M, but I have faith he’ll return. In terms of Rich, someone just get “Goin Crazy” on the radio. YG’s remix, also with it’s own cover, should be an indication that the song is heating up.
*I just looked at Bobby’s Spotify numbers randomly, and “Bobby Bitch” has 3.2 million plays, which is frankly better than I expected. It’s his #2 most popular song behind “Hot N*gga” (32 mil), followed by “Hot Boy” (2 mil) and “Living Life” (487k). I haven’t been in the club (what a terrible phrase) when "Bobby Bitch" drops, so I’m still luke warm on it, but I can see it kinda going off.