Challenge Post 18
Find an online dating site or download a mobile dating app that you have not used before. You do not need to generate a profile (unless you want to), but I do want you spend some time looking around. What kinds of profile questions are asked? How is the site/app advertised or marketed? What does its interface tell you about how the app functions? Who is the app/site designed for? Are there testimonials or reviews that discuss the site/appsâ âsuccess storiesâ? Do the creators share anywhere on the site or app why they decided to create the app/site?
For this post I decided to look at the app âthe league,â which introduces itself on the App Store by posing the question âso you want to date someone that shares your same education level AND ambition/drive?â And yes, itâs as classist as you would think. The first portion of the application asks for first name, last name, birthday, gender (male/female only), email, and password. Youâre then able to maintain guest access or to purchase a plan for the app. The plan is either $29 a month for 12 months, $33 a month for 6 months, or $99 for one month. Even from the price range, this app is extremely classed.Â
The League is very much advertised as being picky, âself-aware,â and selective. Beyond that, the only user profile shown is of a white man who is a âFounder & CEOâ and attended âStanford.â The Preferences page shown depicts selection categories that include age, height, distance, ethnicity, education, and religion. The app fully embraces having a specific âtypeâ that is informed by these categories. This enables both racism and classism to more directly effect the pool of users profiles that one has access to. What I find interesting is that the first thing in the âaboutâ section of the app is that they are âEqualist. Not elitist.â This demonstrates that The League is fully aware of the ability for their app to be classed, raced, etc.Â
The interfaceâs design is black/white and extremely stark. The typefaces used in the logo are even somewhat reminiscent of the âNew York Times,â and other official publications. This reinforces the overall boujee-ness of the app.Â
I think this app is a good example of how problematic Dating Apps can be. And while dating apps benefit certain subcultures (Queer, BDSM, etc.), they can also be used to further classist/racist dating conventions.










