Low Cost Empire

[lowcostempire]

An Innovative Brand But Once Was Enough!

I think most people would say that they like a good cup of coffee. I happen to like instant and I know which ones to buy. For instant, I like Taster’s Choice (Columbian Blend).

So I come across a new offering called “Legal” brand instant. It caught my attention right away and was a little pricey as well which made me think wow maybe this new brand is a winner.

Upon sampling my first cup, I realized that it was an exact duplicate of the store brands coffee which was to say the least terrible.

So, after this realization, I thought to myself a great opportunity lost but how?

The concept and overall look hooked me right away.

The packaging caught my attention.

The look insinuated a higher level of quality.

A chance for ramped up brand loyalty quickly.

A conversation type name where you mention it to others for it is so easy to remember.

One would think that with the ingenuity to come up with a great hook, that the actual product would be of equal quality. In fact, they used a product that normally costs 1/3 the price of the cost (the store brand), that the new jar costs. They still sell the store brand and they also sell the nice looking jar brand.

The old adage: Fool me once, shame on you, fool me twice shame on me comes into play here.

When you are lucky enough to nail a good brand concept you are only 50% there. The actual product has to pass the initial “taste test” and you will have a winner!

From Initial Concept To Open For Business…

Post by @lowcostempire · 1 image

💬 0  🔁 0  ❤️ 0 · Low Cost Empire Volume 14 -- From Initial Concept To Open For Business Kindle https://www.amazon.com/dp/B08HPSBDNT/ref=kw

[lowcostempire]

Innovative As They Are - Once Seen and Easy To Replicate, It All Comes Down To How You Choose To Present It.

Example: As of late, there are physical exercise and facial exercise Apps that have sprung up over the internet. They are quite clever and well done. This is the thing: Once seen, and you are shown how to do it, you really don’t need the app or the need to pay. Certain knowledge is easily understood and easy to replicate.

Once the cat is out of the bag so to speak, if you wish to offer that same innovation, you simply need to put your twist on it. If you want to protect “your version” of that thing as a Trademark, then make sure your name is innovative and descriptive enough so the general public knows what you are doing.

Maybe, the only thing you can do is to add the innovation to your overall offerings so that you show the public that you are up on the latest trends.

For the example I started off with the Trademark related material is “Face Yoga” and “Chair Yoga”. While the names are clever and protectable, the material involved can be easy replicated and therefore unenforceable.

Sometimes, you just have to be innovative and put your mark on that latest thing to stay ahead of the curve even when the arena is crowded. It does not have to be the only thing you offer but it could be an additional offering especially when it falls within your overall genre of offerings. So, the cosmetics store who offers a “Face Yoga” course would be a great example of working in new developments into your overall offerings.

www.lowcostempire.com

www.marketingcove.weebly.com

[lowcostempire]

Looking The Role In Advertising…

Scenario: I am listening to a radio spot with a woman talking about how she loves the natural product called “Balance of Nature”. It is a fruit powder and a separate vegetable powder in caplet form that gives one all of the necessary nutrients for the day. She is talking as if she has no energy, and as if she can barely stand.

So, if you are listening to this, you can hear she is an older woman, but, should you not have someone older or not, sound revitalized and energetic?

That is just one example. How many times do I see someone pushing a product for age reversal, skin care, healthy heart etc. where the person looks frail. Keep in mind, this is NOT a knock on the individual. I am simply talking here from the standpoint of a successful marketing campaign.

The point I am trying to make is if you are going to push a product or service and the person who is doing so does not look or sound the part, are you hurting the credibility of the product? Even better, subconsciously, if someone hears or sees the person and they pick up on the fact that it is a mismatch, then I believe that can affect the mental decision of the would be customer to buy that product.

People who are going to buy anything that claims to enhance your looks or health want to see or hear that strong, fit, all together version of what they would hope to be if they purchase that product or service.

www.marketingcove.weebly.com

www.lowcostempire.com

[lowcostempire]

WWE (World Wide Wrestling Entertainment) and AEW (All Elite Wrestling). A Trademark Issue I Don’t Understand.

Common Scenario: Popular wrestler from WWE leaves the Franchise and goes to AEW. Whatever name he or she was known as in the prior league, cannot be used in the other league. The WWE does not allow them to carry the “stage name” to the new venue. They (the “WWE”), own the Trademark for that wrestling character. They typically make up a name for every wrestler and they of course Trademark all of those names. They also never assign an already given name to a different wrestler.

A couple of things that don’t make sense to me.

The name used for each wrestler (male or female), typically becomes a recognized brand in that industry. For instance, “Big Cass” went to AEW after leaving the WWE. He had to now become “Big Bill”. By not allowing the brand to continue cross venue, it essentially becomes dormant.

Would it not make more sense to come to some agreement thus allowing the wrestler to retain the name under some of the following conditions:

-The Trademark remains the property of the WWE which is a given.

-The Wrestler still can make his/her percentage from the merchandise.

-In order for AEW to sell that shirt or offer other associated merchandise using that name, they would have to become an authorized licensee so that AEW can sell it and make profit and the WWE would be properly compensated as well. Meaning the WWE label would still be prevalent and the Trademark is respected.

The same thing would happen in reverse if a AEW wrestler goes over to WWE the brand remains intact.

Both leagues have healthy followings and they regularly have personnel switch sides so why kill the brand just because they wrestle elsewhere. No matter what name they call them, they seem to survive the changeover and are still popular in the new league under the new name.

The original name also seems to follow them and people constantly say this guy/gal used to be called so and so and now they are called (fill in the blank). This whole thing is unnecessary and infantile. Each individual company’s in person and television audience is separate (AEW vs WWE), along with the revenue gained from them so they might as well continue to reap the reward of Trademark ownership. Not only do people buy merchandise at the events, but they also buy heavily on the respective websites.

After all, when people buy merchandise, they could care less who the Trademark owner is. They just want their merchandise that has the name and photo of their favorite wrestler.

Email:

[email protected]

www.lowcostempire.com

www.AdvanceTo.com

www.awalkinthecenter.com

www.legaltestready.com

[lowcostempire]

Before You Give Your Idea Away To Someone That Can “Accelerate The Progress”.

How many times have you heard about someone who came up with a great idea and thought of an already existing company that it would be perfect for! They figured why start from scratch when they have all of the apparatus in place? Wow, it is just a matter of implementation and I can negotiate a percentage.

What’s Next? Now, the person with the new idea might Trademark the name of this new idea, grab all of the social media to match the Trademark and grab the domain. This is done to strengthen and protect the Intellectual related Property and create some leverage. Now we look up the proper people at the target company and manage to get a sit down. We unveil our grand plan and the following can occur:

They tell you they like the idea but not at this time. They thank you very much for your time and walk you to the elevator. Now you will never know what they really think or what they are talking about behind your back concerning your concept.

They don’t have to use the name you proposed and have the means to quickly Trademark and grab all social media and Domains.

They might use a bit of a twist on the original concept to distinguish from you.

Point being, the cat is out of the bag and you might have just handed away your concept.

What you could have done is to get it going to the best of your ability on a small scale using whatever following you may have created and social media accounts you have established.

You can look up print on demand and private label companies to move it along if you have a product idea to sell. You can look up Virtual Prototype companies or physical Prototype companies if you have a device to show.

Point being, you can get it going yourself while staying under the radar. Most large companies don’t seek people out. They think they alone have all of the good ideas so develop the concept yourself to show the viability and don’t be shy. Advertise on social media, give some free samples (if applicable), go on podcasts (www.radio guestlist.com), make a group on LinkedIn, Facebook, Tumblr, Blogger, Etc. make video commercials (you on video or Power Point related about the product or concept and push it). You will see progress little by little but you get to see the merits and watch the reaction/acceptance on a grass roots level.

But…always think twice before you just give it away.

www.lowcostempire.com

www.legaltestready.com

www.AdvanceTo.com

www.awarenessexplosion.com

www.awalkinthecenter.com

888-422-0692 Ext. 2

[email protected]

[lowcostempire]

Babble - Successful Trademark But Why?

There is a counter intuitive phenomenon that occurs with Trademarks once in a while. The brand is built on a name that in many cases does not enhance the product but in most scenarios would harm the perception concerning the product. But, in some cases as the one we are featuring, the name does not detract because enough of the product has been purchased over time and the quality and or promise of the company concerning that product has been fulfilled.

Think about it. Babble normally refers to “incoherent rambling” but, you are selling a product that is supposed to help one learn a new language in a short period of time. Why does it work?

Would it work if I have a Trademark for a perfume named Rot? Would it work if I had a Trademark for an Exercise Center called Flab?

Maybe, it comes down to the lack of companies that service a particular genre in this case language learning, so the name becomes secondary and people take the chance and try the product. If there was a lot of competition where people saw Babble, Speakeasy, Worldspeak, Ispeak, LanguageTravels etc. etc. would the results be the same?

Are there other scenarios where this same phenomenon occurs? I am sure there are.

www.marketingcove.weebly.com

[lowcostempire]

Low Cost Empire Volume 17 - From Record Album To Video – Create Your Own Record Label.

Thank you for contemplating the purchase of From Record Album To Video – Create Your Own Record Label.

•You are about to receive a system that will enable you to mirror the marketing routine of a major recording company. You will know how to operate as if your are running your own record label. You can use this routine exclusively for yourself, or you can take other musicians under your umbrella and use this same routine.

•Once you have your music professionally recorded, I am going to show you how to take your finished song or album and operate like a mini recording company.

•I will show you how to get the word out about your new music. You will learn how to analyze your album, your songs, your message etc., Intellectual Property, and spinoff’s all emanating from the original recordings. You are going to be able to produce an album in a different way than you may have contemplated in the past.

•The routine you are about to learn, will give you a system that you can use again and again for yourself or others. You may have an album that you just recorded, but the album will be but a small piece of the whole. Each song can be thought of as another product to offer along with merchandise and other factors.

I am going to cover in extreme detail how to go through an amazing system piece by piece. I write as if I am sitting right next to you. You should know that this is a “Teacher Connected Book”. This means you can reach out to me by email and phone for any help pertaining to the chronology of using this system.

Kindle Edition:

https://www.amazon.com/Low-Cost-Empire-17-Record-ebook/dp/B08T8SHPFF/ref=mp_s_a_1_24?crid=15OFN73NEUQEM&keywords=Low+Cost+Empire&qid=1680577904&sprefix=low+cost+empire%2Caps%2C153&sr=8-24

Softcover Edition:

https://www.amazon.com/dp/B08TTGWVLS/ref=rdr_ext_tmb

From Initial Concept To Open For Business

[email protected]

www.AdvanceTo.com

www.lowcostempire.com

MS Word Legal Training, Business Startup Help, Marketing, Branding, Funding

https://youtu.be/dRtYiwIXHBc

[lowcostempire]

Low Cost Empire Volume 14 -- From Initial Concept To Open For Business

Kindle

https://www.amazon.com/dp/B08HPSBDNT/ref=kwrp_li_stb_nodl

Soft Cover

https://www.amazon.com/gp/aw/d/B08HRZHHXH/ref=tmm_pap_title_0?ie=UTF8&qid=&sr=

Thank you for considering the purchase of From Initial Concept To Open For Business. This book is going to give you an amazing routine you can follow for every concept that you conceive. This system will insure that the idea is properly analyzed, protected on numerous fronts, and you have a great game plan to establish your company and receive maximum exposure from Day 1. Some of the things we will THOROUGHLY be going over:

•Patent, Trademark and Copyright

•Domains and Social Media

•Website Construction

•Brand Expansion

•Copy writing of How To’s and Commercials

•Getting The Most out of Your Commercials

•Production of Commercials

•Video Libraries

•Book Series

•Self-Publishing

•Slide Show Presentations

•Elevator Pitch

•Executive Summary

The good part is (as if you needed even more) is that this is a Teacher Connected Book. This means you can contact me if you need any help. I want to ensure that your momentum is always advancing forward.

888-422-0692 Ext. 2

[email protected]

www.lowcostempire.com

www.marketingcove.weebly.com

www.AdvanceTo.com

[lowcostempire]

Low Cost Empire Volume 17 - From Record Album To Video – Create Your Own Record Label.

Thank you for contemplating the purchase of From Record Album To Video – Create Your Own Record Label.

•You are about to receive a system that will enable you to mirror the marketing routine of a major recording company. You will know how to operate as if your are running your own record label. You can use this routine exclusively for yourself, or you can take other musicians under your umbrella and use this same routine.

•Once you have your music professionally recorded, I am going to show you how to take your finished song or album and operate like a mini recording company.

•I will show you how to get the word out about your new music. You will learn how to analyze your album, your songs, your message etc., Intellectual Property, and spinoff’s all emanating from the original recordings. You are going to be able to produce an album in a different way than you may have contemplated in the past.

•The routine you are about to learn, will give you a system that you can use again and again for yourself or others. You may have an album that you just recorded, but the album will be but a small piece of the whole. Each song can be thought of as another product to offer along with merchandise and other factors.

I am going to cover in extreme detail how to go through an amazing system piece by piece. I write as if I am sitting right next to you. You should know that this is a “Teacher Connected Book”. This means you can reach out to me by email and phone for any help pertaining to the chronology of using this system.

Kindle Edition:

https://www.amazon.com/dp/B08T8SHPFF/ref=sr_1_1?dchild=1&keywords=Low+Cost+Empire+Volume+17+–+From+Record&qid=1610974703&sr=8-1

Softcover Edition:

https://www.amazon.com/dp/B08TTGWVLS/ref=rdr_ext_tmb

From Initial Concept To Open For Business

[email protected]

www.AdvanceTo.com

www.lowcostempire.com

MS Word Legal Training, Business Startup Help, Marketing, Branding, Funding

https://youtu.be/dRtYiwIXHBc

[lowcostempire]

Strategically Using Character Styles

Character styles allow you to "Style" specific words with specific attributes such as Bolding, Underscore, Italic etc. Anything we find under the Font Menu can be applied to the Character Style.

A good example would be a scenario where we are requested to Bold and/ or underscore all the defined terms in the document. Defined Terms are the abbreviated or nickname like terms assigned to names, companies and institutions rather than referring to the name in its full form over and over again throughout the entire document. So you might see this in a typical legal document. The Securities and Exchange Commission ("SEC") ...

Other uses of Character styles take the form of changing the Font of certain company names that appear within the document. Maybe each mention of the company name is in a particular font, a particular attribute such as Bold and Italic etc.

Other documents that have Preamble like Introductions that use "Whereas" to start off each paragraph may be Bolding or Capitalizing the word.

This is the main point. People will sometimes use a “particular character style” to take care of a number of different scenarios which means that they then LOSE the ability to take care of each individual scenario without affecting the other instances that are also sharing that same character style.

1. Each individual scenario should have its own individual character style.

2. If you need to remove the attribute then modifying the style and removing it takes care of it instantly from all of the instances that use it.

3. Although you remove a Character Style through modification, it is still silently marked and turning it back on through modifying takes one second.

4. Finally, if you wish remove the character style from ONE particular instance, then highlight the instance and use "Control Shift N" to strip off the character style but doing so will NOT strip off the underlying Paragraph Style. You can also use Control Space Bar to remove the Character Style from 1 particular instance.

Training From An Inside Perspective

Training, Testprep, Placement, Walkthroughs, Specialty Class, Tailored Class

www.advanceto.com

www.awalkinthecenter.com

888-422-0692 Ext. 1 and 2

[email protected]

[email protected]

[lowcostempire]

Same Concept but different Mark? Is There Infringement?

In light of the Kendall Jenner lawsuit against her for infringement on Tequila 512 vs. her Mark Tequila 818, we visit again the standard that everyone has to pass.

“Would the average person seeing both Marks assume they are from the same entity?”

Not knowing Kendall Jenner was involved, I would assume that the company behind Tequila 512 had just come out with another twist to their brand and that is now available to purchase.

There is a line of clothing called Apt. 9 which features clothing and accessories. It is available in major department stores. If someone were to come up with a line of computer parts under the Mark “Apt.3B”, the owners of Apt. 9 would have a more difficult time convincing people that there is an infringement case since the two Classifications are unrelated and not even close between the two genres.

The current case is a typical piggyback of a good concept where the infringer simply likes the concept and thinks they can hijack it with no consequence.

I would assume that Ms. Jenner did not file the Mark herself so you have to wonder who advised her that this would go unnoticed and unchallenged.

From Initial Concept To Open For Business

www.lowcostempire.com

[lowcostempire]

Getting Down To Business - Filing Your First Trademark Class!

This course is perfect for the Entrepreneurial person who comes up with idea after idea and wants to be in position to file their own Trademark.

You will learn every aspect of filing a mark and most important, everything that should be in place before you file the Trademark! This is an amazing and thorough class.

Not only will we be going through a filing from start to finish, but we will thoroughly go over the social media aspect and website aspect to see how it ties in.

I will also go through the 5 most common reasons for the Examiner filing an Office Action for you to amend the filing. A tremendous amount of material placed into your hands and easily understood.

In this class, will I share every tip, trick and method I use in filing for Trademark protection. I hold your hand the entire way. Be in a position to file for yourself. A class that unfolds like a seminar! Learn the process comfortably.

If you are an entrepreneur, then you already know you are a serial idea and project person. You need to be able to assess your new concept name and file if it is unique. I truly have you covered.

This class is $397.00 and if you bring a friend they get the class for half price. Class is held on Zoom. You can be anywhere in the country. We will always accommodate your time zone. Class is approximately 4.5 hours. It can be split into two sessions as well.

Everyone attending the class receives the book “Getting Down To Business, Filing Your First Trademark”. A thorough book that holds your hand through the process.

On my site www.lowcostempire.com, I have a book that covers every inch of the chronology of putting together a new concept from scratch. You truly have the ability to be proficient in putting together your Executive Summary and Business Plan (I have a book for that too). Protect the Intellectual Property of your concept, position your company so that you can get funding, have a routine and method to get any project off the ground and much more.

You will know exactly if and when you need to get legal assistance. Know you can do so much on your own as long as you understand the process. Check out my site (lowcostempire.com) for supplemental material and call me for your Trademark class! Know the routine for protecting your product and service name concepts. Have control over your Trade Name in all 50 states!

Business Self Help

www.lowcostempire.com

888-422-0692 Ext. 2

[email protected]

[lowcostempire]

Low Cost Empire Volume 17 - From Record Album To Video – Create Your Own Record Label.

Thank you for contemplating the purchase of From Record Album To Video – Create Your Own Record Label.

•You are about to receive a system that will enable you to mirror the marketing routine of a major recording company.. You will know how to operate as if your are running your own record label. You can use this routine exclusively for yourself, or you can take other musicians under your umbrella and use this same routine.

•Once you have your music professionally recorded, I am going to show you how to take your finished song or album and operate like a mini recording company.

•I will show you how to get the word out about your new music. You will learn how to analyze your album, your songs, your message etc., Intellectual Property, and spinoff’s all emanating from the original recordings. You are going to be able to produce an album in a different way than you may have contemplated in the past.

•The routine you are about to learn, will give you a system that you can use again and again for yourself or others. You may have an album that you just recorded, but the album will be but a small piece of the whole. Each song can be thought of as another product to offer along with merchandise and other factors.

I am going to cover in extreme detail how to go through an amazing system piece by piece. I write as if I am sitting right next to you. You should know that this is a “Teacher Connected Book”. This means you can reach out to me by email and phone for any help pertaining to the chronology of using this system.

Kindle Edition:

https://www.amazon.com/dp/B08T8SHPFF/ref=sr_1_1?dchild=1&keywords=Low+Cost+Empire+Volume+17+–+From+Record&qid=1610974703&sr=8-1

Softcover Edition:

https://www.amazon.com/dp/B08TTGWVLS/ref=rdr_ext_tmb

From Initial Concept To Open For Business

[email protected]

www.AdvanceTo.com

www.lowcostempire.com

MS Word Legal Training, Business Startup Help, Marketing, Branding, Funding

https://youtu.be/dRtYiwIXHBc

[lowcostempire]

Other Simultaneous Actions One Must Consider Before You File For Your Trademark

Premise: I am assisting an individual with a Trademark. We did a thorough search and there was only 1 direct hit but that instance was a dead filing. Lucky for us but what about everything else? I did try to ask the client to possibly consider another name but they were steadfast on filing that name.

A. Upon checking the domain availability, the .com was not available, but the .net was. Not the end of the world, but I would have wanted the .com. Upon checking the “WhoIs” area, the .com domain was parked on a site and the starting Bid was $2,000.

B. The direct hit Twitter, Instagram, Tumbler, Facebook, Pinterest, Gab, LinkedIn and others were not available either. I was able to grab the domain and add the digits 24 to the domain name to invoke a feeling of open 7 days 24/7. I felt that I could still get the name and the number would not detract from the overall essence of the Mark.

C. The feeling here is that many different people have been using the concept for a while and that “could” cause confusion in the marketplace unless the client puts a major effort to tying their face and character to the name such as Flo of “Progressive Insurance”, maybe a jingle or Sound Mark like “intel” uses. Mike Lindell of “My Pillow” uses himself as the brand identifier so this is an exercise in creativity.

Something will be needed to claim dominion and attention from the others to tie in the connection that the name is indeed that of the client and not one of the many other entities making use of the mark without a Trademark.

D. Many of the people also using the mark will have Common Law Protection since they have been using the Mark for years before the client decided to move for Trademark protection. So, suing and sending Cease and Desist letters will be a stressful scenario.

Finally, clearing a Trademark search is great but before hastily moving to file said Mark you should be checking the Social Media world to see if you truly have something unique.

www.lowcostempire.com

www.marketingcove.weebly.com

[lowcostempire]

Low Cost Empire Volume 14 -- From Initial Concept To Open For Business

Kindle

https://www.amazon.com/dp/B08HPSBDNT/ref=kwrp_li_stb_nodl

Soft Cover

https://www.amazon.com/gp/aw/d/B08HRZHHXH/ref=tmm_pap_title_0?ie=UTF8&qid=&sr=

Thank you for considering the purchase of From Initial Concept To Open For Business. This book is going to give you an amazing routine you can follow for every concept that you conceive. This system will insure that the idea is properly analyzed, protected on numerous fronts, and you have a great game plan to establish your company and receive maximum exposure from Day 1. Some of the things we will THOROUGHLY be going over:

•Patent, Trademark and Copyright

•Domains and Social Media

•Website Construction

•Brand Expansion

•Copy writing of How To’s and Commercials

•Getting The Most out of Your Commercials

•Production of Commercials

•Video Libraries

•Book Series

•Self-Publishing

•Slide Show Presentations

•Elevator Pitch

•Executive Summary

The good part is (as if you needed even more) is that this is a Teacher Connected Book. This means you can contact me if you need any help. I want to ensure that your momentum is always advancing forward.

www.lowcostempire.com

www.marketingcove.weebly.com

[lowcostempire]

Low Cost Empire Volume 8 - Reading Contracts and the Minds That Write Them

The only thing that holds people back on any subject is lack of knowledge and/or familiarity with a particular subject which makes one shy away or hand the work over to others.

Even if you don't write your own contracts, you certainly want to be able to read them comfortably and this book is focused on getting you used to reading and analyzing contracts. This is a great skill to have for an Entrepreneur or Business Owner. A perfect book for beginners.

https://www.amazon.com/Low-Cost-Empire-Reading-Contracts-ebook/dp/B00KXKRQ9K/ref=sr_1_2?ie=UTF8&qid=1403055850&sr=8-2&keywords=Low+Cost+Empire+Volume+8

https://www.lulu.com/shop/louis-ellman/low-cost-empire-volume-8-reading-contracts-and-the-minds-who-write-them/ebook/product-21670005.html?page=1&pageSize=4

, Kindle and LuLu and of course you can find it on www.lowcostempire.com

[lowcostempire]

Low Cost Empire Volume 14 -- From Initial Concept To Open For Business

Kindle

https://www.amazon.com/dp/B08HPSBDNT/ref=kwrp_li_stb_nodl

Soft Cover

https://www.amazon.com/gp/aw/d/B08HRZHHXH/ref=tmm_pap_title_0?ie=UTF8&qid=&sr=

Thank you for considering the purchase of From Initial Concept To Open For Business. This book is going to give you an amazing routine you can follow for every concept that you conceive. This system will insure that the idea is properly analyzed, protected on numerous fronts, and you have a great game plan to establish your company and receive maximum exposure from Day 1. Some of the things we will THOROUGHLY be going over:

•Patent, Trademark and Copyright

•Domains and Social Media

•Website Construction

•Brand Expansion

•Copy writing of How To’s and Commercials

•Getting The Most out of Your Commercials

•Production of Commercials

•Video Libraries

•Book Series

•Self-Publishing

•Slide Show Presentations

•Elevator Pitch

•Executive Summary

The good part is (as if you needed even more) is that this is a Teacher Connected Book. This means you can contact me if you need any help. I want to ensure that your momentum is always advancing forward.

www.lowcostempire.com

www.marketingcove.weebly.com