Gary Warnett unpacks the history of the venerable sneaker brand, from the obscure genesis of its name to its subcultural significance.
“Reebok’s organically occurring roles in divergent subcultures happened through accessibility rather than any attempts to crassly force-feed the shoes to an influential audience. Younger brothers and sisters, nephews and nieces, and sons and daughters all witnessed the Classic’s role as a status symbol on older feet, ensuring that the legacy continues. Straightforward looks defy a specific era. This is proven by a shoe like the Workout, Club C, or Classic, which are simple surfaces on which to project the spirit of the times. This is how a shoe attains immortality.”















