Digital Marketing

[madoversocial]

The ultimate guide to hotel advertising trends to be aware of in 2021 - Mad Over Social

The hospitality industry or the hotel business is one of those businesses that never go out of fashion. People always need places to stay at when they travel and they often look for hotels that stand out and provide the best services possible. Now, it may happen that despite having the best facilities, a hotel may not get customers and that is because of the lack of advertising. Good advertising can take your business to great heights. Now the thing is, the advertising trends keep changing and it’s not possible to keep track of them all and that’s when companies like Mad Over Social that provide the best hospitality digital marketing services in India or the rest of the world come in picture. A branding agency can easily identify the ongoing advertising trends and help the hotel. Here are the trends you should be aware of for hotel advertising in 2021: Website As of now, a website is one of the most important things for any kind of business or industry. Even in hospitality or hotel advertising and marketing, it is necessary to have a website that’s attractive enough to gain customers. A website can and should contain all the important information related to a hotel. Be it pictures or offers or facilities or anything, a website can be used to let the potential customers know about anything and everything. A hotel branding agency like Mad Over Social can be contacted for this purpose. Mad Over Social is known for providing the best hospitality technology solutions as well as hotel revenue management solutions. Social Media The fact that social media is the biggest advertising tool in the world as of now is not hidden. If used and utilized in the best way possible, social media can take a business to new heights. The same goes for a hotel or the hospitality industry as a whole. A hotel should not just have social media accounts across various platforms but should also use them in the most innovative and creative way possible to showcase what they have to offer. Mad Over Social is a company that provides the best hospitality digital marketing services in India and can use social media for the purpose of advertising which makes the best hotel branding agency. Influencer Marketing Influencers have taken over the world and even a simple social media post by them can bring customers for your business. Influencer marketing is getting bigger day by day. One of the best perks of this kind of marketing or advertising is that it’s cheap and can garner or appeal to a larger number of people. A hotel can invite influencers or bloggers who can then talk about the hotel on various platforms. This is one of the best trends that people should follow in 2021. MOS or Mad Over Social can contact influencers and provide the best hospitality technology solutions. Innovative Video Advertising Video advertisements are more eye catching than any other form of advertisements. An innovative video ad can bring in more people than one can imagine. This is one reason why we keep seeing innovative ads every now and then. This works perfectly for hotels as well. If a hotel comes up with an advertisement that’s beautiful through and through then it can be guaranteed that people are going to come in. A hotel branding agency such as Mad Over Social can be contacted for this type of advertising. Season Based Offers Offers are the best form of bringing in business and customers. This technique has been in use since ages and it has never failed. If offers or discounts are presented to the customers based on different seasons, then it can bring in more customers than one can imagine. Hotel revenue management solutions can be used to determine what kinds of discounts a hotel can offer and Mad Over Social can help in getting these solutions.

It is important to advertise a hotel in the best way possible and follow all the ongoing trends. When it comes to advertising, it must be noted that the trends change every now and then; and it gets impossible to track them all. However, we have compiled some of the advertising trends that hotels should follow in the year 2021 and they are- influencer marketing, creative video ads, lucrative websites, social media marketing and offers. A hotel branding agency such as Mad Over Social can be hired for the purpose of hotel advertising. The company also provides some of the best hospitality technology solutions.

[madoversocial]

How To Elevate Your Business Digitally During the Covid-19 Crisis? - Mad Over Social

The global economy has suffered a lot in the past few months due to the ongoing pandemic. Everyone, be it a small businessman or a big firm, is looking for ways to bring their business back on track. And one of the best ways to do that is via the Internet. The fact that E-Commerce is slowly taking over the market is not hidden. E-commerce is not just easy for businesses but also convenient for consumers. Now, the question is, how do you use the Internet to elevate their business during this ongoing crisis? What steps should you follow to set-up an online business? Well, the answer is simple, Digital Marketing. The term or the phenomena “Digital Marketing” is the biggest tool in the market today. If used right, it can skyrocket your business to a whole different level. And the best part, you don’t have to worry about the steps or the procedure. Mad Over Social is the best digital marketing agency out there. Known for its digital marketing services and solutions, Mad Over Social has helped a number of businesses ever since its inception. The agency has people that have been in this field for years and are aware of every rule, trick, method, or anything and everything of similar nature. Be it SEO or on-page/off-page blogs or SEM or PPC or social media marketing or any kind of digital marketing solutions, Mad Over Social has been known for taking care of them all. The only good thing that came out of the whole Covid-19 crisis is that people at large are now aware of how important or rather necessary the Internet is; especially for businesses. Here is a list of things that you can do to elevate your business via the Internet during the Covid-19 crisis:- Hire a digital marketing agency This probably would be the easiest way out as an agency would handle everything and would provide you with all the digital marketing services available. You can go for Mad Over Social for their digital marketing consultancy. Research and learn If you are someone who has a knack of learning and doing things on their own then you can read about various marketing solutions and try to figure everything out yourself. However, we would recommend a digital marketing firm instead. Paid and Unpaid Promotions A business can be promoted on the internet via either paid or unpaid promotions. You can pay various websites or google ad sense or anything of a similar nature to promote your business and/or you can look up for platforms that allow people to promote their businesses for free. But, again, we would ask you to get a digital marketing company for this as they have people who have a vast knowledge of all these things and would make things easy for you via their digital marketing solutions and services. Social Media Social media platforms are probably the best and the biggest online marketing tool available currently. If used in the right manner, these platforms can help you elevate your business during the ongoing crisis. Again, you can hire a digital marketing agency that would help you in setting your business up on social media platforms and reach your potential clients. Enlisting on the right platform For you to setup your business online to elevate it, you need to know which platforms would actually work for you or what kind of e-commerce website would be suitable for your business. These digital services can be acquired by hiring an agency. The Covid-19 crisis has made everything really difficult for us but as they say, every dark cloud has a silver lining, the internet is that silver lining for businesses that want to elevate themselves.

We're here going to talk about how to elevate your Business digitally during the covid-19 crisis and during times like Covid-19 and some of the best methods for to elevated your business digitally for maximum growth. We'll also have some best practices and at the end that, hopefully, you'll get good ideas to generate more business.

Most companies certainly even most governments were not prepared for the scale of this crisis, we've never faced anything like this before really and there are pretty unprecedented times and it's only natural I think to feel uncertain both from a consumer and a business perspective because it's not business as usual and on digital platforms there's no template or tried and tested best practices for handling a global pandemic and communicating on various digital devices. To know more about how to elevate business digitally read the full article: https://www.madoversocial.com/blog/how-to-elevate-your-business-digitally-during-the-covid-19-crisis/

[madoversocial]

Navigating Social Media Marketing During Social-Distancing - Mad Over Social

With calls from the government of lockdown and self-isolation to prevent the spread of COVID-19, more and more people are getting active on social media. These networks have become the primary source of entertainment and connection with the outside world. Keeping aside the cutbacks businesses have to suffer, many of them are now navigating their social media marketing during social-distancing. It’s time to stop panicking and start planning your strategies according to the current situation. To help you with that, here are a few ways you can be socially active without socializing. Re-think your campaigns You might have planned certain kinds of campaigns for the coming days. It could be for anything, like marketing your new products or services, engaging customers with your brand, etc. During this pandemic, it’s important to realize that pausing your advertising and non-urgent campaigns are what you need. Rather, shift your attention towards how you can help customers amidst this health crisis. It is encouraging to see many big companies advertising their services while recognizing the impact of COVID-19 at the same time. For example- Uber Eats has hit a pause button on its delivery special offers, despite the brand takes another approach and highlighting its efforts to keep the small business afloat. In this campaign, they are charging zero delivery fees from the customers who order from a local restaurant in the U.S or Canada. Be mindful of your tone The great thing about social media during this pandemic is that it allows for building camaraderie through digital platforms. People are experiencing a complete change in their routine, work settings, and the other day to day activities. In short, social distancing has been tough for many. But, there is still a hope that we can communicate with each other with the help of the internet. As a business, convey some optimistic words and try sharing and posting content that helps people. For example- you can give tips on ‘working from home’. Also, there’s nothing wrong with sharing tips for the period of change and uncertainty. Don’t be salesy for a while In the time when people are feeling trapped and already distressed about the condition, you coming out with your salesy language would not bring you, customers. However, that does not mean you stop marketing about your products and services. Try to spread awareness and show your social responsibility so that people connect with your brand. The emotional approach always has an upper hand in influencing people towards you. Get creative Companies are now offering the users ways to connect with their loved ones. Try engaging people with your interactive campaigns. For example, you can run a couple-quiz, virtual game nights, etc. We know the pandemic has affected businesses in many ways, but how you use the time to gain more loyal fans for your brand would benefit you in the coming days. Get creative, and look for ways your customers interact with you even when they can’t buy from you. Hope these tips would help you make your social media strategies work, and you come out of this tough time as an expert social media marketer. Till then, stay home & stay safe!

With calls from the government of lockdown and self-isolation to prevent the spread of COVID-19, more and more people are getting active on social media. These networks have become the primary source of entertainment and connection with the outside world. Keeping aside the cutbacks businesses have to suffer, many of them are now navigating their social media marketing during social-distancing. It’s time to stop panicking and start planning your strategies according to the current situation.

[madoversocial]

Google Allowing Users to Personalize Their Profile Cards for Search Results - Mad Over Social

Google has recently tested on launching its new feature of profile card customization, allowing people to personalize their own profile cards displayed in search results. The profile cards act as a virtual Information card, which helps users see the information regarding a person when searching about them on the internet. Image Source: androidpolice Through a report, Google Official Support Pages published the news with all the details on how customization of profile cards works. Here is the information we get from Google Support Pages- According to Google, “You can create your presence on Google Search by filling out a public profile card. You need to submit a profile card with your relevant info. People will then be able to search for you and discover your profile on Google Search results.” Image Source: androidpolice Currently, this feature is only available in India for the users who have set their language to English, but soon it should be available worldwide. This feature is only available for mobile and other handheld devices but not for desktop. Google Official Support Page doesn’t guarantee that your profile card will always show up in SERP when someone searches for you. That’s because a partially completed profile has a low chance of appearing in the results. The more information you will provide the more you increase the chance of your Profile Card showing up. What’s specifically worth noting is that Google encourages the use of keywords in profile cards, especially if you share the name with another famous person. According to Google “This term will help people in their search query who are looking for defined Information. For example, “Vikas food Blogger” or “Vikas Online tutor.” Both terms are distinguished with simply the related term”. However, certain queries are discouraged by Google. For example, “John Smith SEO” would be acceptable, but something like “John Smith the best SEO Specialist in the USA” would probably get rejected. Google can easily detect if the profile card is being used for informational purpose or promotional purpose. What people need to care about while creating their profile card is, it should not contain promotional content or other forms of advertisement. While creating one, try avoiding terms like “best”, “only”, and “cheapest.” Once a profile card has been created, it can take up to a few hours for it to show up in the Google search results. Once it is approved, users can see the information when they search for your name. So, Enjoy the new feature of Google and show your knowledge and skills to the users who are looking for you.

Google Now Allowing Users To Customize their Profile Cards for Search Results.

[madoversocial]

What is the Scope of Hotel and Hospitality Management Software (HMS)?

Is hotel management software (HMS) a real deal or just a flash in the pan? Does it benefit to install a hospitality management solution? In this piece, we will peel layer by layer the skins of confusion and look at the pulp of the matter. We will try to understand the pros and cons of HMS. Technology has completely integrated and mixed with the hospitality business. It continues to evolve and reshape the working of hospitality businesses. In order to allay the harmful effects of technology and leverage it for bigger gains, it is important to use potent tools to convert to higher business. Manages booking like a boss – A property management software does the heavy lifting for you. It helps you to manage booking. No longer will your staff have to manually input bookings across the distribution channel. It saves time and money. Boost direct booking – gone are the days when guests ask their travel agent to make reservations. An HMS is an angel sent from the heaven. It increases profit margins and inflates your per reservation revenue. Here are a few benefits that you’ll get by implementing an HMS: Free up more time – By automating a menial repetitive task, you can free up time that can be invested in more lofty endeavors. Personalized Engagement – By using HMS, you can connect better with your clients and engage with them at a personal level.

Mad Over Social is the leading hospitality management solution Company, with the help of that you can connect better with your clients and engage with them at a personal level. 

[madoversocial]

5 Ways LinkedIn Can Advance Your Business - Mad Over Social

Get an idea from Mad over social how you can use LinkedIn for business Growth. LinkedIn allow you to build credibility, networks and connections.

Do you know how using this social media platform can power your business? Organizations are now leveraging this platform to get the most out of it and achieve their business goals.

[madoversocial]

Instagram Marketing for Hotels: How to boost your SMM Strategies?

The sky-high engagement rates and Millennial user base, hotel businesses are now prioritizing their Instagram marketing strategy.

Adopting a well planned Instagram marketing strategy can widen your audience by reaching Instagram users.

[madoversocial]

Planning for a start-up?

[madoversocial]

Local SEO Hacks for Your Start-Up- Part II - Mad Over Social

In this blog we are again with something even more to assist with local SEO hacks. Rock your business locally with our local SEO services.

As we talked about some effective local SEO hacks in our previous blog, here we are again with something even more to assist. 

[madoversocial]

10 fresh trends to help you bake a killer digital marketing strategy

[madoversocial]

[madoversocial]

Local SEO Hacks for Your Start-Up- Part I - Mad-Over-Social

Local SEO strategy works great for the local businesses whose potential customers are more likely to be in and around its area.

Adopting local SEO hacks can prove to be an excellent idea to grow your business in terms of more customers and revenue.

[madoversocial]

Google Says You Suck? Know How to Shine - Mad Over Social

Try four easy ways to fix bad online reputation of your brand. Mad Over Social guides you in all way to maintain online reputation management.

Online reputation management is also crucial as far as your website rank and lead generation. You must know how to tackle the bad reviews. Read an online reputation guide for some valuable tips.

[madoversocial]

A creative man is motivated by the desire to achieve, not by the desire to beat others.

[madoversocial]

Secret Spilled- Pep up Your Social Media Marketing with These Fun Ideas

Checkout some fun social media marketing ideas to kickstart up your campaigns. Get the results that you expect out of it.

Managing social media strategies for the business is not an easy job. Here are some fun social media marketing ideas to flavor up your promotions and what you're getting from them.

[madoversocial]

Seeking respite from adulthood is not childish but a sign of maturity.

Take the time out for the child in you and let him/her blossom. Happy Children’s Day!

[madoversocial]

Are you looking for a hair-raising marketing campaign for your brand?

Look no further, we got dope strategies for you that will make your rivals rush to hit the panic button. Give them hell this Halloween, join us today at Mad Over Social.