What are Useful Tips to Make your Follow Up Email work Effectively
As a store owner, have you faced with abandoned carts problem? Of course, so you are striving to find a solution to it, right? And, do you know that more than 67% of shoppers abandon shopping carts during their checkout? Knowing the art of following these shoppers can bring great benefits for your business. Follow-up email is the first solution coming to my mind because it is an affordable direct channel to communicate with your customer. It’s not like the advertisement because the real email contact list you get from your customers is what they intend to give you. Increase your sales by enticing customers to provide reviews by sending out an automatic Magento follow-up email after a specific period of time and allow customers to directly share the products on Facebook, Twitter, and Google+. TRM Marketing’s Product Review Follow-up Emails Magento Extension is fully multi-store compliant, allowing you to create custom follow-up emails based on the language and demographics of each store. Emails are automatically sent after a predefined period of time, which can be triggered based on either when the customer checks out, the order is invoiced, or the order is marked as completed. This product review follow-up email extension provides the ability to assign Google Analytics tracking data to track the success of the email campaign and optimize your email designs to match your target audience. This event-triggered email can be automatic and sent to all customers who check out, or sent to only to those who have opted in to be email subscribers. If an order is cancelled prior to the follow-up email predefined delay, the email will not be sent. Today I will share with you 4 tips (including a powerful tool) to help you increase efficiency of Magento Follow Up Email. Tip 1: Use customized emails. The email content should depend on your strategies. For taking care of customers, you can send them birthday congratulation email. For your sale purpose, you can offer them promotion program. For taking feedbacks, you need to send an email to ask for review. For notice purpose, you can send them information of products’ release or update.
Notice that doesn’t make your email campaign is a machine, which send the same boring content and design to customer or you will receive ignorant attitude from them. Tip 2: Add coupons. Everyone like a deal, so does your customer. Let bring them coupons through Follow Up Email. According to summary of Statisticbrain, there are 73% of consumers using a coupon in 2013. If you don’t want to lose the great profit from that coupon, find the suitable event to give your customers coupons now. Coupon should be attached to your newsletter to inform customers about the special sale events. Also urgency is an important factor to make your coupons more precious for them to buy. Tip 3: Measure your follow up email strategies Last but not least, you must measure the effort of your marketing campaign. How many follow up emails were sent? How many were not? How many were opened? Where did email receivers click next? All these factors help you to measure how you succeeded and failed to make better next time. Tip 4: Use an automatic tool to send email exactly What next you need to do if you already have content customized is to have a tool to support you to make your email campaign operate exactly and automatically. Let chose the excellent Magento Follow Up Email extension because you can: • Send Follow up email minutes after abandoned/pending carts • Send customized emails to up-sell, ask for a review, congratulate customer birthday etc. • Integrate Coupons into Email • Offer detailed reporting And also, I hope that you like these tips useful and use it for your future campaign profitable.











