10 Free Google Hacks to Boost Your Search Rank
You can't buy Google rank with money alone, but you can increase your position on the search engine results page (SERP) without spending a dime with a little time and strategy. Here are ten easy ways to boost your Google search ranking for free.
Enhance the user experience on your website. Website visits, time on site, pages per session, and bounce rate are the top four ranking factors, according to a SEMrush study. All four of these factors are directly linked to the user experience your website provides. It's pretty straightforward: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.
Create excellent SEO-optimized content. One of the most effective ways to boost traffic and improve your search ranking is to have high-quality content on your website. In fact, on-page content development was voted the most effective SEO strategy by 57 percent of marketing professionals in a recent poll. Make sure your content is error-free, keyword-rich, mobile-optimized, and written to address the unique needs of your target audience, as well as including useful links to additional internal and external content.
Increase the number of backlinks you have. One of the most heavily weighted Google ranking factors is backlinks, or links from other websites to yours. Incoming links from high-authority domains to your website content demonstrate your site's authority, drive traffic, and increase your search ranking.
Improve the speed of your website. While Google said the "speed update" will only affect a small percentage of sites, it's still a good idea to make sure your site is as fast as possible—both to improve your search rank and to provide a good user experience.
Replace any broken connections. Quality links are one of the best ways to increase traffic and build your website's authority, but links that result in a 404 error are bad for both your user experience and your search ranking. To discover any broken links, use a tool like BrokenLinkCheck or Dead Link Checker.
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Make your pictures as optimized as possible. Optimizing your images is essential for improving your site's speed and making it easier for Google to recognize the images on your pages. Make sure all of the photos on your website are compressed, have descriptive filenames, and have alt text.
Make use of the H1 and H2 header tags. Not only do headers make your content more readable and understandable for humans and search engines alike, but there is a strong link between the use of header tags in the body of your content and Google search rank. Header tags are also a great way to highlight key points and show the structure of your content.
Optimize your site for local searches. People are increasingly using their smartphones to look for companies "near me." Claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with excellent online reviews to increase your chances of appearing in relevant local searches.
Optimize your website for voice search. Voice search is no longer increasing, according to a Perficient study, but more than 60% of those polled said voice search is their preferred method of asking questions on their smartphone. Include probable voice search phrases in your website content—be sure to use full sentences phrased in a natural conversational style rather than single keywords—to ensure that those voice searches find your business.
As for “position zero,” that's where you want to be. When a user asks a question in Google Search, Google may display content from a related website in a special featured snippet or answer box above the #1 search result. Getting your content into a featured snippet is a great way to boost your brand's reputation and visibility while also increasing traffic (snippets include a link to the page where the content originated).
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*Disclosure: I only recommend products I would or do use myself and all opinions expressed here are our mine.
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