Business Raja goes live - An old dream, a brand new path
Friend and confidante. Saviour and mentor. A freedom fighter. The Super 30, Indian Idol and MC Sher of rural entrepreneurship. Business Raja is all that and more. Iâll tell you about it in just a minute, but first a little back story
Over four years ago, as I walked out of my last corporate job, I was a happy man. With grand visions of doing something for desh and deshwaasis, bridging the leanings of Berkeley and Silicon Valley to make a difference at the grassroots â I guess wasnât just happy and free to chase the dream. I was also incredibly idealistic! What I didnât know was that failure was around the corner â and it hadnât so far been something I was used to. After starting up and failing 8 out of 10 times, 1M1B came along. The single-minded focus of my entrepreneurship journey from the get go was to innovate for rural India and grass root communities. Enabling rural entrepreneurship as a means to empowerment and freedom was the central idea. What I did achieve over the next few years was a front row view into the realities at the grassroots. With 1M1B, we made significant headway on future skills initiatives, like 1M1Bâs Future Leaders program for high school students and Skills Accelerator for out of school youth. Both received tremendous support of corporates, governments, academia, and the United Nations. Things over at 1M1B have never been better.Â
But an old dream refused to die - the dream of truly empowering rural India through entrepreneurship. And thatâs my newest project â Business Raja.
6 months ago, I was travelling by road from a village, near Bhimavaram in the West Godavari region, State of Andhra Pradesh, India to Vijayawada to catch my flight back to Bangalore. Abhiram Natarajan - a young Teach For India fellow who has been working with 1M1B for over three years in the villages in Andhra Pradesh â had accompanied me on that trip. Weâd just finished an intense day, full of stories of aspirations of youth seeking liberation from unemployment and a lifetime of poverty. We knew that our up-skilling initiative was going to bring these exact rewards, but in the long term. What I knew for sure was that in the short- to middle-term, rural entrepreneurship was going to save the day. Driving down with Abhiram, we both knew Business Raja was going to show us the way.
Who is Business Raja?
Inspired by the colourful, unabashed desi-ness of Govinda â my youth idol as those who know me would remember - Business Raja is a one-stop shop to empower over 200 million smartphone-enabled rural Indians to set up a brand new business from scratch â all from their smartphone. It is a platform that bridges the gap between the aspirations of rural India and the CSR budgets of corporate boardrooms. Business Raja is rural entrepreneurshipâs answer to Super 30. It is a rural accelerator, a bridge between government entrepreneurship schemes and those who need them, a âleap-of-faith fundâ, and a rural entrepreneurship platform â all rolled into one smart and agile conversational platform. Â
Consider this â Adithya (real name) from Kaikaluru village, is a 25-year-old young man. He watches students in and out of a college on the highway next to his village. He does not dream of joining them in the classroom. Having recently relocated back to his village to take care of his mother after 3 years of odd jobs in the city, what Adithya needs most urgently is a source of income to pay off his motherâs rising healthcare bills. Outside the college, he wants to start a hangout spot of sorts â video game parlour, snack joint, stationery store and an internet cafĂ©.
His goal is set, his shopping list ready. All Adithya needs is INR 1,00,000 (~USD 1,400) to set up shop. He has it all sorted out, but for those 1,00,000 rupees. He has been warned off the friendly neighborhood loan shark, thanks to generations of bad experiences and bad credit history. Banks will not loan him any money because his father had a bad credit history. What choices does Adithya have? Return to the city? Not a chance, with an ailing mother alone in the village. Continue his idle life, dreaming the impossible? Not anymore. Adithya now has Business Raja.
All he needs to do is to get on the AI/ML conversational credit scoring platform and chat with Business Raja. Business Raja will mentor and guide him, rank and validate his idea and its investment readiness â all in Adithyaâs mother-tongue, Telugu. Business Raja will eventually endorse Adithyaâs idea and will then connect him to an investor or a relevant government scheme. OR Business Raja will fund Adithya himself, because superstar mentors donât let their mentees down.
The investor â a CSR manager or organization, a rural empowerment foundation, a bank, a district collector, or a VC fund â will evaluate Adithyaâs idea and fund it. Or Adithya will find the next best investor. But he will get funded, his shop will open, his dream â will be realized. And guess what? Last month during Business Rajaâs pilot run in Kaikaluru, Adithyaâs idea did get realized!
Thatâs it. A simple premise to solve the complex grassroot challenge of accessibility to funds to start a new business.
Why Business Raja will work
Essentially, because of how simple it makes everything. In my 17 years in the corporate world, what I learned for sure was that every organization with a CSR budget â or even charitable individuals and communities - is looking to make a meaningful difference. The roadblock? They have no idea where to start looking for ideas to make this meaningful difference. What better place to start looking but at the very grassroots? Business Raja will bridge this gap.
With no mediators and a self-serve platform for investors as well as rural entrepreneurs, Business Raja will also infuse refreshing transparency into the rural entrepreneurship funding schemes. It solves for the lack of transparency in todayâs many crowd sourcing platforms.
So the rural entrepreneurs know where the money is coming from and investors know where their money is going and how it is being utilized through the full business life cycle.
What next?
Superhero as he might be, Business Raja canât do it all alone! We are actively looking to connect with CSR teams and organizations, government schemes, bankers, venture capitalists, charitable individuals and communities to get more ideas like Adithyaâs off the ground.
Do you fit the bill? Do you just want to chat with us about Business Raja and find out how we can collaborate? Reach out to me at [email protected]
Or watch this space. More updates will follow.
Best wishes and greetings, Happy Independence Day India












