ANA SOFIA GONZALEZ

Hi, I'm Ana Sofía González, a Graphic Designer from Mexico with over 10 years of experience and a passion for user-centered design. I thrive in helping clients transform their user problems into great experiences. I've worked on various projects, from brand identity to web design, always looking for ways to innovate and tell a story through design. I lead with a curious mind and a passion for pushing boundaries.

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COSMEDICA

Designed a menu for their different services.

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AAF

AAF is an independent publication focused on spatial topics and dedicated to promoting high-quality works in architecture, art, and photography.

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RUBBLE

Website redesign for Rubble, a platform aimed at reducing waste in the construction industry.

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This is a presentation I did for the College Spring Assembly. They wanted a dynamic and playful design so I added this blocked concept for each slide.

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These are some slides from a presentation I did for the Academic Year Honors & Awards this year.

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These are some banners I did as an intern at Stats Perform

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PURAMOR

Con amor para tí

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ALZAC

Infographic for Alzac, company always looking for sustainable solutions for other companies.

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Freshfull

Brand Identity and seal design proposal for a brand that signifies products meeting high standards of cleanliness, safety, and environmental responsibility. The seal could serve as a visual cue for consumers to easily identify and choose products aligned with their values and health goals. This includes dedicating a section in supermarkets for these selected products or creating a website featuring the top healthy products. This solution supports the circular economy by encouraging the production and consumption of sustainable, health-conscious products while promoting environmental and social justice.

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Rueda San Pedro

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Here's some Social Media content I've done for @quecomer.saltillo

QUE COMER, SALTILLO

Te ayudamos a decidir qué comer

Brand identity and Social Media management for Que Comer, a Social Media Platform specialized in food recomendations.

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Catemma Tableware Design

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Design for Tim Hortons Mexico

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PINTRIPP (In Progress)

Dream, Pin, Plan, Ptrip

The goal of the project was to design a platform to assist users in creating itineraries and planning their dream trip. In addition to trip planning, the platform offers features such as viewing other guides, filtering, and sorting to create unique itineraries for travels.

I was involved in defining the brand and personas, crafting user flows and wireframes, all the way through to creating UI designs.

The project began with strategy, including the definition of the brand and identification of the target audience. We had a meeting with our client, who shared his project objectives, and based on that, we initiated our research. We gathered primary research from the target audience, which proved instrumental in creating the user persona and guided us throughout the rest of the project.

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PIZZAIOLO (In progress)

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SOCIAL MEDIA PROJECTS

These are some of the Social Media designs I have done through the years.

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GREENWARD

Nuestro distintivo garantiza productos eficientes y ecológicos

Brand identity and visual design for Greenward, a company dedicated to finding environmentally friendly and superior products for the planet.