m.a.r.k.e.t.i.n.g.w.o.r.l.d.s

remi chadel on digital innovation, client strategies, marketing strategies and client experience

[marketingworlds]

FINTECH AS A STRATEGIC PILLAR OF FINANCIAL SERVICES IN SWITZERLAND

Support from politics (Bundesrat)

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You can't reinvent the light bulb by doing research on candles

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DIGITAL INNOVATION IN FINANCIAL SERVICES

Digital technologies are impacting our lives: Airbnb is changing the way we chose a place to stay on business or leisure, Tinder is changing our relationships, Couchsurfing our circle of friends, Facebook our preferences, choices and perceptions, WhatsApp our interactions with friends and relatives, Uber the way we go from one place to another. The next big impact of digital technologies will be in financial services and banking. Apps will change the way we perceive and interact with banks and the way we use their services such as transactions, investments, borrowing and lending. Acorns iApp is one of the breakthrough digital innovations which allows you both perform a transaction and invest. The iApp rounds up any purchase to the next dollar and allows to watch your wealth grow according to your portfolio strategy. This iApp is particularly innovative because it is at the intersection between the transaction function and the investment function and intersections as we know it (F. Johansson’s Medici Effect) are the cornerstone of value innovation.

[marketingworlds]

CLIENT EXPERIENCE IS NOT ABOUT... 1. Designing a powerful brand strategy 2. Developing a great marketing plan 3. Launching an outstanding advertising campaign 4. Making sure the service is alright It is about making sure the delivery is consistent with the brand message in the eyes of the clients...

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Design Disruptors

Get an exclusive sneak peek of DESIGN DISRUPTORS, a new documentary by InVision about the rise of the product designer and the importance of design at the most significant companies of our time. Featuring designers from Airbnb, Twitter, Google, and more!

Companies, even the ones with the most efficient processes, are so vulnerable without design

[marketingworlds]

BUSINESS IS ALL ABOUT DESIGN

The most important priority for thought business leaders today is to create pleasure and meaning for their employees and customers.. For that you need to be able to design technologies, processes, facilities, organisations, products, services and experiences in the most efficient way not just manage them in order to drive the transformation. How good are you at designing things around there? Does all look like this coffeepot for masochists in your organisation? Why are things ill-formed in your company? 

The ever-increasing complexity of the business world certainly leads to more confusion, fear, frustration, denial, mistakes, conflicts and wrong decisions as recent corporate crises show it.

Make sure you place design at the center of your organisation

[marketingworlds]

MILLENIALS WANT SPEED

Amongst all design principles in a client experience, we know that Millenials want speed in execution. Millennial won’t wait because they are impatient.

Unfortunately, lots of brands and businesses in many sectors are assuming that they are great by just focusing on satisfying the needs and expectations of their current clients, that is Baby Boomers and Gen-X generation. Being nice won’t make it. They don’t even imagine about what’s going to happen to them in a few years from now.

In order to attract and keep Millenials, businesses will need to operate in “now time”. For that, they will need to review and rebuild their processes, reshape their IT and hire more efficient people. Change your experience strategy before the GAME is OVER.

[marketingworlds]

iBEACON TECHNOLOGY AT MACY’S in THE USA

Or how to digitalize the retail experience by creating more interactions and make the retail shop “communicate” with you...

[marketingworlds]

THE NEXT BIG THING IN CONSUMER BUSINESS: Beacon Technology

Look at what this company in Zurich has done already: https://beaconzone.io

Please try the iApp (if you happen to be in Zurich): Beacon Zone

In-store retail businesses are the early adopters of this technology developed by Apple but already adopted by Android. Consumers can receive product and store information, coupons and get in touch with other consumers in various locations. The Beacon technology is a great way to digitalize our offline world. It is quite cheap to install and implement and offers new exciting opportunities to increase customer value. So far, the only barrier to wide adoption is that consumers have to download a specific mobile application (although there is a standard application on iPhones) and activate Bluetooth. Some boring people may mention privacy issues, but beacons just get your phone’s ID nothing else. And....who cares...we know that young generations share a lot on the web already, and will continue to do so in the future.“The world has changed since you’ve been frozen, Dr. Evil....”

More exciting cases to come soon in Switzerland and elsewhere in the world....from BeaconZone (SenseBright GmbH)

[marketingworlds]

EXPERIENTIAL MARKETING..

....is about engaging clients through scenarios, senses and emotions into pleasurable and meaningful experiences...Staging pleasure and creating meaning in client relationships has a lot to do with modern psychology. Many marketers miss this important point and fail to exceed client's expectations as they just support and align with client satisfaction...at best.

How would you translate pleasure and meaning into your industry and business?

[marketingworlds]

LUXURY BRANDS IMPACT CUSTOMER BEHAVIOR, THAT'S A FACT

Which brands impact your customers and how?

How can you learn from these brands and how will you translate these key learning points for your own business ?

[marketingworlds]

Digital Disruption in Wealth Management | Deloitte | Financial Services Industry | Article | Analysis

Over the past 10 years, many startup firms with digital business models have emerged within the wealth management industry. The disruptive power of digital technologies is creating opportunities for new firms. These firms primarily serve retail investors by connecting, advising and investing.

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WESTJET CHRISTMAS MIRACLE

Great Marketing: only in America...

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NEW BOOK ON WEALTH MANAGEMENT

"Accueillir et fidéliser le client fortuné : la relation client dans la gestion de fortune" Presses Polytechniques et Universitaires Romandes, Collection Ecole hôtelière de Lausanne, 2013

http://www.accueillirleclient.com

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Many luxury brands and retailers created their own hashtags and sharable content for fans to share with their peers. The most effective campaigns were those that engaged followers in a conversation about the brand.....

Bentley, Dior, Chloé, Gucci, Jaguar, Louis Vuitton, Neiman Marcus, Nordstrom, Porsche, Tourneau

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Great Salesforce Platform Overview & Demo

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French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.