MarkIT Space

Custom MarTech: Digital Marketing & Web Apps

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Read our Latest Blog

Are you looking to optimise your HTML titles? Look no further! We have just released our Ultimate Guide to an Optimised HTML Title, complete with a bonus title length check tool.

https://www.markitspace.com.au/articles/web-page-title

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The Power of Email Marketing

Email marketing is a powerful way to connect with your customers and drive sales. An effective email strategy can help you build relationships and drive engagement with your customers. Plus, email marketing is cost-effective and offers a high ROI.

MarkIT Space can help you maximise your email marketing efforts with our full-service solutions. With our personalised approach, you can reach your audience at the right time and drive sales with ease. We will work with you to develop targeted messaging, design eye-catching templates, and optimise your campaigns for maximum ROI.

Let us take care of the details while you focus on growing your business. Contact us today to learn more about how we can help you succeed in building your email list. You will see the results for yourself!

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Learn about the many different sides of web development.

Website development is a complex process and involves many different skills that ultimately result in users having an enjoyable experience when they visit a website. There are several different types of web development agencies, each with their own areas of expertise and services. But not all web development agencies are created equal.

Website development service providers generally specialise in one of three predominant areas: digital marketing, web design, or the technology aspect. Some are experienced in two areas, and a few agencies are experienced in all three areas. Typically, however, and like everything, the better their quality, the higher their fee.

When looking for a website service provider to develop or redesign your website, it's important to know that no two agencies are the same and that they will specialise in different areas, platforms, and types of websites. Each type of web development agency has its own unique strengths and weaknesses, and choosing the best one depends on your business needs, goals and budget.

To learn more about our view on the different types of web development agencies, read our latest article on our website about 'The Many Shapes of Website Development'. We'll also provide tips for choosing the right agency for your business needs.

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MarkIT Space Web Development Top Tip #1

Keep track of all the expiry dates associated with your website, including your domain name registration, SSL certificate, website hosting, and other subscriptions, such as plugins. If any expires without renewing, it may cause your website to no longer work and cause a loss in income.

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Ease any fear of the slug and help it improve your SEO.

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MarkIT Space Web Development Top Tip #17:

Make sure you have a mobile-friendly version of your website to allow all users to have the best experience possible when accessing your website.

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There are only 10 types of people in the world: those who understand binary and those who don't.

For those that don't understand binary, it's a computing language that uses only two digits, '0' and '1', to represent information. It is a fundamental concept in computer science that represents all kinds of data, including numbers, text, and images, and it is used extensively in computing because it is the most natural way to represent on/off. Computers use binary because it is a simpler language they can understand and process quickly.

In binary, '10' actually refers to the number '2'.

In binary, '10' is a two-digit number. Each digit represents a power of two. The first digit is 2 to the power of 1, and the second digit is 2 to the power of 0. When these two powers are added together, the result is 2. Therefore, '10' in binary is actually the number '2'.

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Our speciality is custom programming. But we're not just your typical geek. We have just as much experience in the marketing and creative design worlds too. Combining those talents makes us a rare breed.

We love to help small and medium-sized service-based businesses grow and to help improve the way they operate with easy-to-use, efficient and interconnected systems. We create innovative, tailored solutions for our clients, unique for each business. We pay attention to the small details and try to think of everything.

We focus on providing the following services for our clients:

Domain Portfolio Management: Strategic domain portfolio planning, domain name purchasing, email and web hosting.

Website Development: Complete design, development and support for any size project, including advanced custom components, ad hoc maintenance and troubleshooting.

Lead Generation Tools: Online calculators, product quiz development, interactive scenarios, and custom PDF downloads.

Online Surveys: Custom-developed with any level of complexity for market research, academic research, customer satisfaction, employee performance reviews, and community consultation.

Web Application Development: Transform outgrown spreadsheets or improve business systems with modern database development for multiple users on any device.

Email Marketing: Help grow your email list, email campaign templates and automation, and complete campaign management. We can also design and program email signatures for everyday use.

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Read the latest blog from MarkIT Space here and learn about the type of marketing content you should use throughout the customer journey.

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MarkIT Space is a member of the FindHer Online Business Directory. It's the best business directory out there for Australian women in business. It's not 'just' a business directory. It is absolutely full of excellent marketing and business support too.

We were lucky to have come across this amazing resource very early on and become a Founding Member. We are likely to become life-long members!

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MarkIT Space has just completed a new website development for Your Online Legal Group. You can check out their new website here.

We developed a website strategy, taking into consideration their company values, target clients, unique value proposition, and optimal search engine keywords. We wrote copy and created a design based on their existing brand and style guidelines. Finally, we completed the programming with a custom WordPress website theme.

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We get to know our regular clients so well that they hardly need to spend any of their precious time giving us instructions.

We recently received a request from one of our regular clients, who owns a fabric studio, with the following instruction: “send out an email featuring my Christmas fabrics, kits and patterns”. That was it! But that wasn’t an issue for us at all!

We browsed their website and gathered the information we needed to create an email campaign. We wrote copy, created graphics, including an animated gif featuring their Christmas fabrics, and set up their email campaign in their preferred software (MailChimp).

The client loved it! 🥰 And hopefully, their customers do too!

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Responsive Web Design

Responsive web design ensures web pages automatically adjust to suit the user's screen size. There is a large variety of devices used for viewing the web, all with varying screen sizes. So web developers need to keep this in mind when creating websites. They use a mix of flexible grids and layouts and clever use of CSS media queries which describes different styles for different screen sizes.

If you are unfamiliar with the CSS programming language and the code used for styling different screen sizes, you might think you can only set 3 specific web design styles: one for desktop computers; one for tablet devices; and one for mobile phone devices. However, with CSS coding, you can set as many different styles as you wish for different screen sizes.

At MarkIT Space, we design for and test 8 standard screen widths:

2560 pixels wide (large monitors)

1920 pixels wide (standard monitors)

1440 pixels wide (standard laptops)

1024 pixels wide (small laptops)

768 pixels wide (tablet devices)

425 pixels wide (large mobile phones)

375 pixels wide (standard mobile phones)

320 pixels wide (small mobile phones)

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We know that email marketing is still a very effective form of marketing. We see the results that our clients achieve!

At MarkIT Space, we design unique email marketing strategies in line with our clients' brands. We manage email contact lists, keeping them clean, and produce creative copywriting and graphic design. Then we develop email marketing campaigns in email-friendly HTML code responsive to all recipients' devices and email software.

Send MarkIT Space a message if you'd like to know more about how we could help you build your email list and create the ideal email marketing strategy and campaigns for your business.

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Programming Languages of the Web

Front-end Website Programming Languages

The following programming languages are a must when it comes to website development.

HTML

HTML is the standard and base-level programming language used to create every web page. It's used for structuring content. HTML, on its own, would make a very boring-looking website in black and white.

CSS

CSS is a programming language that is used to style HTML web pages. It specifies how HTML should look on various screens.

JavaScript

JavaScript is a powerful front-end programming language used to add functionality to a web page once it's loaded on the screen. It's used for calculations, special effects and changing elements dynamically on the fly.

Back-end Website Programming Languages

There are numerous back-end programming languages that could be used in website development. The following two are the most common back-end languages that MarkIT Space uses to program websites and powerful website applications.

PHP

PHP is a powerful back-end programming language, which means the code is executed on its web server before the result is displayed on the screen for the user to see. It's often used to submit form data to a database or send emails. It's also used to save login credentials and create cookies for a local computer to remember specific details.

SQL

SQL is a programming language used for databases. Databases that often record detailed website information, such as websites that require users to log in and for storing their information. SQL is used for submitting data to a database, retrieving data and modifying it.

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Brisbane Website Design Agency

At MarkIT Space, we follow a three-phase website development process. Website Design is the middle phase of that process. It's the creative, fun and exciting stage, where clients see exactly what their new website will look like.

Before we get to that stage, we develop a website strategy. This includes a search engine keyword strategy, a competitor analysis, and a unique value proposition. Having a strategy helps to guide the website design process.

We don't just design something 'nice' looking. Our custom website designs are well planned out with a marketing strategy first. At MarkIT Space, we create website designs using specialist user interface software. Then, after the design is approved, the final phase is the programming and development phase.

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At MarkIT Space, we aim to think of everything when it comes to your website development. Right down to how the cursor looks. Most people probably don’t realise that customising the look of the cursor is something that can even be customised. Or perhaps most people don’t take any notice of it. But, we think that using appropriate cursors for every element of a website provides an optimum user experience. The cursors we set for most websites include a default arrow, and when the mouse is moved over a clickable element, it changes to a hand with a pointing finger. Many other cursor options for different elements can be included in the website programming code. We’ve even been requested to create custom cursor graphics for a company and developed green cursors in line with their brand colour.