Since Lingerie Brand Aerie Ditched Photoshopped Ads, Sales Have Surged
Game changing campaign!
American Eagle’s Aerie apparently launched the perfect game-changer. Aerie is a lingerie brand and their aim was to feature unairbrushed models in its ads which was meant to challenge “supermodel standards”...You mean we have be duped all of these years? They haven’t been showing us what the models really looked like? J/K I already knew that but many people may have not...Whether people knew or not, Aerie’s campaign has been bringing in the big bucks.
The campaign, #AerieReal, has helped the retailer’s sales grow 20% in the 2015 fiscal year and is showing no signs of slowing down. Jennifer Foyle, the president of Aerie feels that girls today are more independent and stronger than ever. Aerie got there creative team together and focused on what the millennials are into. After all every company should aim to provide resonating content across social media.
It appears that CEO, Jay Schottenstein, it going to take advantage of the momentum by selectively expanding and developing a strong customer following.
Here’s what some customers had to say:
This is great for Aerie because they have created content that is being talked about and their customers are reacting in a positive way. One of the best ways to get your content to resonate with your customer base is to create authentic/ real content.
This could be huge for other brands/ companies that use models to promote their content across social media. Could this inspire giants like Vogue and Cosmo Universe to produce more authentic content? I highly doubt it..They pride themselves on those superficial supermodel standards that it may hurt their brand. This strategy would probably work best for other retail brands especially since Aerie has made their mark other brands will want to follow so they don’t become irrelevant.
Although Aerie is using authentic/ real content, I feel that they can go a little deeper. All of there models are fit and have flat stomachs. Why not show more diverse body types? Say plus sizes or women with stretch marks...to some that may not hit home but their is a wider audience out there that can be reached such as mothers or someone who lost weight and can resonate with those models. It may be a big risk but with great risk great reward may follow.