Martindale-Hubbell

Law firms need a steady source of leads and new business. Benefit from exposure to the 15 million consumers and businesses who visit our sites monthly. We drive real-time leads to attorneys through a combination of professional lead generation...

[martindalellc-blog]

How Social Media Can Tarnish Your Law Firm’s Brand:  Social media provides great opportunities to boost your law firm’s brand and establish your reputation online — when it’s used correctly.

Read more: https://www.martindale.com/marketyourfirm/blog/how-social-media-can-tarnish-your-law-firms-brand/

[martindalellc-blog]

Manage Your Leads Better - Reap the Benefits: Lead management should address tracking leads by lead source and across different status levels of the sales cycle with the final status being retention or a closed deal.

Read more: https://www.martindale.com/marketyourfirm/blog/how-do-i-effectively-manage-my-leads/

[martindalellc-blog]

Best Practices for Screening Potential Clients for Your Law Firm: The following are some “best practices” for pre-screening that may be able to help you quickly identify clients who are not a fit for you and how to find ones who will be pleasant to work with.

Read more: https://www.martindale.com/marketyourfirm/blog/best-practices-for-screening-potential-clients/

[martindalellc-blog]

Creating a Solid Intake Process for Success: As attorney Reza Torkzadeh put it, “The most important part of any case is getting one.”

Read more: https://www.martindale.com/marketyourfirm/blog/creating-a-solid-intake-process-for-success/

[martindalellc-blog]

How to Staff Your Intake Process: When a lead comes to you, it’s important to be able to determine whether that person has a case you believe is winnable. Additionally, the intake process should make your client feel confident about retaining your counsel.

Read more: https://www.martindale.com/marketyourfirm/blog/how-to-staff-your-intake-process/

[martindalellc-blog]

4 Sure-Fire Tips for Effective Lead Follow-Up: Follow these four essential tips to optimize your follow-up process.

Read more: https://www.martindale.com/marketyourfirm/blog/4-sure-fire-tips-for-effective-lead-follow-up/

[martindalellc-blog]

Building a Successful Law Practice - How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders: This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire.

Read more: https://www.martindale.com/marketyourfirm/blog/michael-barasch-firm-meets-the-needs-of-911-first-responders/

[martindalellc-blog]

Networking for Results = Getting More Clients:  If you’re like most people who go to events thinking they’ll drum up a ton of new business, you may find networking to be time-consuming, expensive and outright frustrating, especially if you’re a new attorney.

Read more: https://www.martindale.com/marketyourfirm/blog/networking-for-results-getting-more-clients/

[martindalellc-blog]

Are Attorneys “People”? -  Today, SEO best practices use latent semantic indexing, or LSI, so Google can display search results that take into account the searcher’s intent and contextual meaning.

Read more: http://www.martindale.com/marketyourfirm/blog/are-attorneys-people/

[martindalellc-blog]

Tactics to Grow Your Firm: 2017 Checklist -  Start the new year off right by adopting these tactics designed to bring in more clients.

Read more: http://www.martindale.com/marketyourfirm/blog/tactics-to-grow-your-firm-2017-checklist/

[martindalellc-blog]

3 Simple Email Nurturing Tips for Client Retention - Stay in touch, build credibility, and educate prospects - all the while bringing them closer to retaining your services.

Read more: http://www.martindale.com/marketyourfirm/blog/3-simple-email-nurturing-tips-for-client-retention/

[martindalellc-blog]

9 Mistakes Yiou’re Making on Your Google Business Listing - Use these tips to gain the greatest visibility and avoid suspension on Google.

Read more: http://www.martindale.com/marketyourfirm/blog/9-mistakes-youre-making-on-your-google-business-listing/

[martindalellc-blog]

Using Google’s New Text-Enabled Ads to Increase Conversions -  Many advertisers are already using text-enabled ads to take advantage of a new and faster way to connect with clients on mobile to increase conversion rates.

Read more: http://www.martindale.com/marketyourfirm/blog/chat-to-text/

[martindalellc-blog]

SEO For Your Law Blog: Title Tags and Headlines - There are numerous SEO practices you can use to improve your blog’s search rankings. Today we are going to focus on two of the first elements of a blog post you will need to consider.

Read more: http://www.martindale.com/marketyourfirm/blog/seo-for-your-law-blog-title-tags-and-headlines/

[martindalellc-blog]

Making Online Reviews Work For You: Is a 5.0 the Right Goal?  In a recent study, Northwestern University’s Spiegel Digital and Database Research Center analyzed how online reviews can impact consumers’ purchasing decisions. While legal services were not included in the study, the findings are illuminating, particularly in two aspects.

Read more: http://www.martindale.com/marketyourfirm/blog/making-online-reviews-work-for-you-is-a-5-0-the-right-goal/

[martindalellc-blog]

Keep It Simple: Your Law Blog Should Be On Your Firm’s Domain -  A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain.

Read more: http://www.martindale.com/marketyourfirm/blog/keep-it-simple-your-law-blog-should-be-on-your-firms-domain/

[martindalellc-blog]

3 Ways That Lawyers Can Be People Too on Social Media -  Remember: before you were a lawyer, you were a person just like everyone else. Let that individuality shine through on your social media posts.

Read more: http://www.martindale.com/marketyourfirm/blog/3-ways-that-lawyers-can-be-people-too-on-social-media/