Since YouTube recently announced their new payed service âYouTube Redâ. Everyone has been up to arms about it, for mainly good reasons!Â
YouTube doesnât exactly have the greatest reputation when it comes to new updates.
YouTube Redâs main selling points being: You can watch YouTube without ads, watch original shows, download videos, access to music library, etc. All for $10 a month. (Source)
Itâs worth noting right away that my show âScary PewDiePieâ will be available via YouTube Red. (Link)
So how come YouTube, an ad revenue website decided to switch to include payed services? This might seem insane, especially since YouTube comes from the ad giant Google.
Well, despite YouTube being a huge website, YouTube still isnât profiting. Daily Mail posted earlier this year:
If you read through all those bullet points, the answer behind YouTube Redâs existence becomes a lot more clear.
Either way, it still seems that most people arenât sold about YouTube Red yet:
Why? Well the answer is simple, peopleâs main argument being:Â âWhy would I pay $10 a month for a service that I can get for free with Adblockâ?Â
So out of curiosity, I asked via Twitter how many people actually use adblock:
I can also confirm with my own Google statistics that, that 40% is a correct estimate.
Itâs a number that has grown a lot over the years, from roughly 15-20% when I started. And itâs not unlikely that it will keep growing.
What this means is that YouTubers lose about 40% of their ad income.
Personally, Iâm ok with if you use adblock on my videos. Ads are annoying, I get it, Iâm not here to complain about that.
But for smaller channels, this number can be devastating.
Despite this, it seems that many peopleâs general attitude towards Adblock is very open loose:
I think what many people still donât realize is that:
# YouTube Red exist largely as an effort to counter Adblock.Â
# Using Adblock doesnât mean youâre clever and above the system.Â
# YouTube Red exist because using Adblock has actual consequences.Â
Now, there are questions remained to be answered about YouTube Red. Like: How much of YouTube Redâs $10 actually goes to itâs creators? How come YouTubers donât get payed for Novembers free trial period? This was changed recently, (Source). Will YouTube Red actually be beneficial for smaller channels? Is the $10 price actually justified?
These are all important questions about YouTube Red. But right now, itâs more important that we understand what the actual problem here is.