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Week 2 Journal entry

My goal in this goal is to better understand best practices in digital marketing and enhance the ability to identifies strengths and weakness in both my business model but potential clients also. I believe by doing so it will help uncover new opportunities as I continue to develop my personal brand. I believe that a balance between creativity and structure through touch points in required in order to be able to forecast and deliver to create a successful brand.

The Lynda course I received a certification for is “Branding and Marketing Integration”. The first takeaway I received from the lecture was the importance of understanding the difference between a brand and marketing. Understanding that the brand is the characteristic of the business and how it perceived by others, professionally and at times culturally. Marketing is how you communicate to target audiences. The created a clear picture that would allow me to better communicate my companies overall goal.

My second takeaway, is the level of interest in business marketing integration there in comparison to the need for it. 72% of customers want integration and 86% believe that it will positively impact their business long term but yet there is limited internal integration that will improve in customer communication if not anything else. The third takeaway, is a better understanding of how clear and specific I need to be in addressing my goals and how it will benefit my customer and employees because they are one and the same. What I have learned in this certification directly impacts my focus as a personal brand and a company. The importance of gather data for the purpose of enhancing the customer experience is where the innovation is. By focusing on the three parts of integration: patience, time, and resources.

\Shapiro, D. (2017, March 01). Brand and Marketing Integration. Retrieved June 07, 2017, from https://www.lynda.com/Marketing-tutorials/Brand-Marketing-Integration/432562-2.html

PAM WEEK4

My journal entry for this course has contributed a great deal to my mastery personally and professionally. The understanding of demographics and human behavior based on race, age, location, finances, and interest all determine the impact a product, message, or person will have. It has opened my eyes to the detail and preparation required in launching a product or service. Researching and understanding markets is important and I can see how Record Companies can release an artist project and because of the lack of marketing to core demographics impact the success of the project. As a record company, manager, or agent must find detailed specific environments where their client will be most successful but also be able to focus.

I also believe that innovation is also important and finding emerging markets with the use of technology and data collected will help create new opportunities. By utilizing past data one could also see patterns and use them to open up new markets. I did research on “Blue Ocean strategies”, where you look for untapped environments to create opportunities where there is no competition. I believe that demographics and the principles learned in this course create opportunity in current and emerging markets as well.

In conclusion, the different perspectives I am learning are making me a better professional and allowing me to better communicate my thoughts and ideas to other professionals to compete my goals. My interest is to disrupt the digital space for original content through mobile device. That is the next space to boom with the advancement of devices and understanding who utilizes their mobile devices to consume such content is important. I will apply what I have learned to research and develop projects based on the results I am looking to achieve or my client may need to scale their brand.

Introduction to Facebook ads(Week2)

My goal for this course is to apply Search Engine Optimizations, analytics, and resources learned to my personal branding efforts and to apply them to proposals for potential clients to add value. Unlike traditional marketing companies, my personal influence is the focus to building an audience that other will be able to benefit from. For example, my twitter account has over 10k followers, this allows me to utilize messaging through my personal branding that will be a assets when working on projects. This course will help develop the foundation needed to understand how messages and content scales. I will also be able to add knowledge and application that will allow be to peruse opportunities for employment while developing my own company.

One of the takeaways from the Lynda.com Facebook Advertising Fundamentals is “Refine your audience with behavior targeting. The ability to target a message to a specific audience like connections. Connections, allows to target the current audience you have based on likes, have responded to past events or you can eliminate those that have interacted with past content. Now choosing ad budgets is another takeaway that will allow you to pick start and end dates, along with the amount you want to dedicate to specific campaigns. The third would be the ability to manage your own marketing campaign without needing a company to manage your account. To have the ability to see the results based on budget, content, and audience will allow you to make changes to create the best results.

I will apply this professionally by utilizing Facebook ads to market to my audience and look for other customers and professionals within the Facebook ecosystem. Though technology continues to grow Facebook having over 1 billions users is the best environment to reach target audiences. This allows me to build a business while utilizing the application to develop my personal brand.

#contentcreator #digitalmarketing #fullsail #marketing

This is the final week of this course and after doing some careful reflections I realized that there are similarities to negotiating business terms and personal relationships. I am a huge advocate and believer that social currency will be our most powerful means of trading and developing businesses and relationships. Effective negotiating cannot be done without full understanding of the shareholders needs and wants. One would not be able to maximize opportunities without engagement in product dialogue in order to find all the options.

Confidence is also required; many new ideas will present themselves and one must have the ability to state the course while still being open to pivots that will improve the negotiation. During this course a quiz identified me as a promoter/socializer, I look at is as a “ring master” you have to be able to interact with different types of professionals and understand their points of views in order to produce the best results. Do I believe one can negotiate with limited information? I do however the large term effectiveness of that relationship would be compromised.

I also believe that there is a sensitive approach needed in negotiating. Experiences will allow you to have a point -of –reference to pull from, in other words getting out there and positioning yourself will increase your communication abilities long term. The most important thing I learned in this course is that power is given not received. Being able to negotiate where everyone benefits is the best form of negotiating.

In conclusion, my mastery journey has added another piece that I believe is important to further research beyond this course. Ongoing education and experience will only sharpen your negotiating skills and present favorable results for all involved in all future negotiations. I look forward to apply these principles and ideas.

My goal for this course is to better understand and apply marketing habits that will create the best audience engagement. As I continue on my “Mastery Journey”, my intentions are to creative a high quality media company that will focus on Art & Lifestyle and Entertainment original content. Social influence, where EQ is more important than IQ understanding how social media impacts one’s audience’s perception of a brand, service or specific interest is vital.

There are three takeaways from the Lynda course “Instagram for Business” I viewed. First, is the way consumer and businesses have “bridged the gap”. The relationship between the two has shifted from a need to a want. For example, we pre-screen everything with other human experiences but we determine our own. So if a company or product is viewed as popular, it will attract more of an audience. The second takeaway, is how much journalism is a part of marketing and advertisement still! The basics of documenting experiences create a personal environment. This can increase engagement with your service or product. One has to really understand their message and post with specific intentions to maximize their Instagram efforts. My takeaway is how marketing is moving away from billboards, television commercials and focusing on mobile devices.

My long term goal professionally is to direct/produce subscription based original content through an internet based network similar to Vice land and Netflix. I believe the start of that is building the trust of your audience. By understanding that it starts will developing an audience on social media you start to develop brand trust for specific content. Personally, I it has also made me more aware of what I share online and make sure I limit to access to my personal life. The eco-system of communication has “blurred the lines” and content can be misleading

#instagram #instagood #lynda.com

In week three I fused how Robert Greene’s and John C. Maxwell's’ principles would impact industry leader’s or the professional I respect. This week’s assignment focused on the importance of learning but also application is. The “Pecha Kucha” presentation approach existed has broaden my scope of presentation, and has positively improved my communication options. Gary Vanerchuck in an article discuss calculated failure and its benefits. His presentations are based on the idea that “failure is only good when quantified”. “If you fail and can never get up from it again, that's not a good kind of failure”. I have been intimidated by this form of presentation but challenging myself as also excited me because I have approached

These two readings have engaged me to truly think about the needs and understand your customer. Ask yourself the question if one should be passive like Maxwell and “grind it out” or Bullish like Greene and address the relationships head on. I am looking at the entertainment industry for the long term in short spurts if that makes sense. My interest is forecasting the direction the industry is going and how it will impact the creatives. I have self- taught myself Pecha Kucha. My adice is to understand the changing landscape of your respected field and “look in by looking out”. Do not allow yourself to be boxed in by any creative laws or order, they are all manmade and are meant to be bended or changed.

As a creative one can get stuck between diffrent directions one can go. This class challenged me to find the reasons why I enjoy what I do and what message I want to communicate to my audience. Why? is the question we have to ask ourselves when we maek our choice(s).This class has met my original objective.How I will apply it is by realizing that my contribution is one of service. Actually taking time to undertand my clients and cusotmers and challenge them to answer the same qestion why?

Onset working on a Gatorade commercial with top tennis athlete. Amazing story on that needs to be heard. Branding is really all about life experinces in my opinon. The one who is transparent connects most with his audience.

Understanding that every step on this journey to becoming a graduate degree holder will come with applying everyday principles in order to positivity affect our involvement. I have learned the important of not only becoming a leader but the responsibilities that come along with them. I have along learned how art and creativity plays a role in business also, the team building process is ongoing and should not be limited to corporate principles only. I have also had the opportunity to connect with myself more to better understand what it will take for me to achieve goals.

I believe what is also needed in order to continue to develop is to work with people hat will hold you accountable to your actions. To many times I have thought that control meant limit those around you but in reality it is about challenging yourself and Identify those that you enhance a product or organizations experience. I enjoyed the critical thinking portion of the course and how looked for myself in the team mates I had to gauge my contribution. Thinking outside the scope of a project to look ahead is most important. If one wants to lead they will have to look for ways to keep a team engaged. Most important I have learned that I an one step closer to identifying the area of work I am most interested in. I am in the Entertainment Business program and feel that most successful create the “wow” factor I learned in my mastery class. Companies need entertainment or energy. This journal post is a glimpse into my conversations with myself and I continue t develop as a professionally but one could apply is to everyday life.

Just saying... Week 3 post

For week three we have identified how Robert Greene’s and John C. Maxwell's’ principles apply to an industry leader or professional we respect. The leadership assignment highlighted the important of continual education in practice. I did not know the “Pecha Kucha” presentation approach existed. I found it to be challenging but as part of my journey to master, I have dedicated myself to put the highest level of effort in falling over and over again during my undergraduate program and in real life though a media company I am developing. What do I mean failing? Well, I watched a TEDTALK on “the benefits of celebrating failure” by Astro Tellar who works for Google. Their Moonshot factory rewards designers and engineers for “killing a project the fastest. Why? Well, when you think about it, we should think of an idea or a problem and instead of ignoring it, look to prove whether it will work or not as fast as possible then move on. Think I have applied this to my journey as well. So I worked on my presentation looking to fail. Well I didn’t (SMILE)

The two books we are reading is providing a balance or raising questions we must address when looking to understand a problem or even a client’s needs. Do we analyze the situation like Maxwell or do we “grab the bull by the horns” like Greene? As an independent professional in the entertainment business, I look to solve issues faced when working on projects. I have self-taught myself photoshoot, final cut, wire framing and, now included keynote presenting using the Pecha Kucha format. I am able to provide options when deciding if the budget covers my participation. The fact is that when you are starting in an industry that has their teams already aligned how to you find yourself getting the opportunity? You create it by being an asset! I recommend that everyone think of the next 12 months as an internship, look for more problems to solve and when you want to think about where to go next think about a “moonshot”!

#MOONSHOTS INPIRED

I have challenged myself to read two books a month. I believe that we need to continue to challenge ourselves. The power of reading has allowed me to have more to speak about and become more knowledgeable on many different topics.

#twobooksamonth

I updated my journal entry onto my LinkedIn as an accomplishment but also a way to hold me accountable to what I plan.

Aaron Sorkin doesn't write for stupid people and neither should you.

I wanted to share this website I enjoy a great deal called “nofilmschool”. It is a website by creatives sharing their perspective on the industry. Education comes from all walks of life and we should look to learn from many sources. I hope you enjoy this as much as I have.

This is an interesting article I read on screenwriting but I find that it applies to entertainment as a whole. The focus when creating is being intentional in your message.

Trailer for short film and what I learned.

I wanted to share an inspiration from a huge mistake I made but also helped me understand my passion in Film.

“Trapped in my skin” was a short film I produced and directed here in Orlando Florida. In my research I found out that Florida is 2nd in the country for human trafficking. I casted actors that were unexperienced, aswell as the writer, because I felt that the message was more important than the experience . I also have this interest in giving others the chances that I have or have not been given. The result was something to be proud of but also a piece that could bring more awareness to this horrific reality in Florida and the country. This was also a learning experience making sure that the time was taken to get the business behind the scenes organized so it protected the best interest of everyone but more importantly , did not compromise the quality of the project.

Now this is not an attempt to “through anyone under the bus” but if it a learning opportunity I felt the need to share. I learned a lot of this project and though it was never released, to me I found small successes within the project.

First , I was able to put together a tea and produce the content. I gave everyone the best experience possible being that I funded it myself.I also realized that my passion is crating what I like to call “shock education” pieces. Utilize art to educate others on issues to engage them or bring awareness. I also learned that you have to make sure that you protect yourself at all times.

View Francisco G.’s professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Francisco G. discover inside connections to recommended job candidates, industry experts, and business partners.

I look forward to connecting with like minded individuals and work on something great!

My LinkedIN has some of my personal and commercial work I have produced.

I believe there is no brand bigger than oneself. Create, inspire, and share!

This grab of my Feedly page shows my what my passions are, travel, technology, and travel. As a producer I believe that these are the key things that will continue to innovate the creative process and allow me to have better resources to produce better content. Now I am not saying that in order to create you have to be able to travel but Mastery to be is about new challenges and what one can contribute to push the culture of film/television forward . At last that is my vision.

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