Maxtus

Untitled Document Maxtus.Creative Mehul Patel Creative Conceptualizer Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world ___ Albert Einstein My area of work is Branding and Advertisement as freelance conceptualizer. My Webpage: http://maxtuscom.wordpress.com

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"The greatest weapon against stress is our ability to choose one thought over another."

- William James

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It's Okay to be the King - LeBron Collection

via underconsideration.com

Well executed LBJ word Logo Design for LeBron James.

Article: http://bit.ly/sMMWwz

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Mysterious paper sculptures

via community.thisiscentralstation.com

One day in March, staff at the Scottish Poetry Library came across a wonderful creation, left anonymously on a table in the library.

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Using Trademark symbols

via logodesignlove.com

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IBM: Smarter Planet, Lips

via adsoftheworld.com

Now food can tell you how fresh it is.

Link: http://bit.ly/urkjnH

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The Insanely Great History of Apple An insanely...

via popchartlab.tumblr.com

Great History of Apple by Pop Chart Lab

Article: http://bit.ly/vE6IPI

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Occupy Wall Street poster

via occupywallst.org

Occupy Wall Street poster by Oakland, CA's R. Black

Article: http://bit.ly/u4Zm6r

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Jack's Mannequin - Amy, I (People and Things Short Film)

via youtube.com

Awesome Video made from Paper.

[maxtus]

Codex, The Journal of Typography

via swisslegacy.com

Codex is a hybrid of magazine and journal. Beautifully designed, visually appealing, an immersive experience with a lively voice, it is also serious about its subject: authoritative, scholarly at times, but not dry in tone.

Article: http://bit.ly/lZ1PCM

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Neuromarketing And The Oscar's

via brandingstrategyinsider.com

One thing you didn’t hear from any of this years Oscar winners: "I'd like to thank my neuroscience partners who helped us enhance the film's script, characters, and scenes."

You could hear it at the next Oscar’s though.

A sizable number of neuromarketing companies already brain test movie trailers for the major studios through fMRI, EEG, galvanic skin response, eye-tracking and other biometric approaches. For now, the test data helps the studios and distributors better market the movie.

More : http://bit.ly/edHoDm

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Coca-Cola | The elixir of happiness 2011

via brand30.net

Coca-Cola is one of the most recognized brands in the world, not to say the most recognized one.

Read more: http://bit.ly/hau5gz

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New 7UP International Packaging

via thedieline.com

PepsiCo International has relaunched 7UP with a more sophisticated and minimalist design. Tracylocke is responsible for the rebranding. This packaging has been seen in several international markets including Canada, Germany and Spain.

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Why Do Brand Extensions Succeed Or Fail?

via brandingstrategyinsider.com

Sometimes the brand extension is just another proof point for the brand promise, strengthening what the brand stands for. At other times, it makes the brand more relevant to new customer segments. Sometimes it can stretch the meaning of the brand beyond a particular product category, giving it a prolonged lifespan and greater flexibility for future growth.

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20 Amazingly Creative Works of Paper Art

via matadornetwork.com

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How To Identify A Brand-Building Winner

via brandingstrategyinsider.com

Marketers are trained to believe insights are the foundations of brand strategy and powerful insights about the target customer yield strong brands. But what exactly constitutes an ‘insight’ and how do you recognize one when you see it? What makes one idea worthy of building a brand around and another simply ‘nice to know’?

Article: http://goo.gl/lxYDI

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PUR Filtrates its Serifs

via underconsideration.com

PUR - New Identity

Developed by Recovery Engineering, Inc. and first sold for the household market in 1994, PUR (pronounced like “pure”) is a range of water filtration products — faucet-mounts, pitchers, refrigerator filters, etc. — that are now a part of P&G.

Article: http://goo.gl/xgSHo

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Coca-Cola’s “nutritious” water ad banned

via guardian.co.uk

The advertising watchdog has banned Coca-Cola from claiming its Vitaminwater brand is "nutritious", after upholding complaints that the product actually contained 23g of sugar.

Vitaminwater, which is owned by Coca-Cola, ran a poster campaign with the line "enhanced hydration for the nation – delicious and nutritious".

Article: http://goo.gl/ab6HU