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PR Vote

In my opinon, the Facundos firm representing UBER was the company which best represented their client. They clearly represented the benefits of their company and they spoke with confidence. This confidence translated into faith in the capabilities of UBER. When UBER was questioned by different press groups at the press conference, they were able to answer with dexterity. They did not get intimidated by difficult questions but answered diplomatically. The ideas that they implimented for the company were innovative and useful for the owners of the company and the customers. 

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Original: http://www.thedailystar.net/impact-journalism-day/brave-men-campaign-real-men’-fight-equality-99595

Aggregated: http://www.huffingtonpost.com/2015/06/23/whats-working-impact-journalism-day-news-organizations_n_7637768.html

Both these news sources share the same story. They both tell about the education of boys in Bangladesh who are trying to make a change in the rights of women. The original source came from the Daily Star and the aggregated source came from the Huffington post. The content is almost the same. Many of the lines from the article in the Huffington post are direct quotes from the Daily Star article. The only difference is that the Huffington post article is much more condensed. It is much shorter and focuses on the main message while the original source goes into more detail. The message is the same but the content they deliver is different. This is because of the difference in the readers of the article. The original source is meant for a more thorough reading. This is more often read for the purpose of research. The aggregated source is meant for a more general overview. This is directed at an audience who wants a general idea for their own knowledge and not so much for research. Both these sources are credible and they each serve a different purpose making them almost separate articles.

[mightbeyourbuddyguy-deactivated]

When your parents embarrass you in front of your friends

[mayasc1-blog]

I never felt like I belonged to a fandom. For many people they feel the same way. Participatory culture is a fairly new idea in modern media. There are many communities within the fanfic world. There are many stereotypes that are often linked to the people who make up this community. This causes many people to feel like they are not part of the fandom because they feel like they do not meet the stereotypes that our culture has attributed to the fandoms. This gif is from the show How I Met Your Mother. This show is widely popular and is the source of a pretty large fandom. The characters all have very complex backstories. This gives a large amount of artistic freedom for those in the fandom who create their own fanfics.

[mayasc1-blog]

Modern Family

In the Modern Family episode titled Connection Lost, the value of the episode as well as the rest of the show is in how relatable the show is. The episode is purely set on the computer. This artistic choice gives the audience a feeling that they are part of the ongoing events. This is a very familiar sight for the viewer. The viewers of this show are all used to the experience of face time, google, facebook, and other social media that is portrayed in the episode. Even the characters are relatable. All the problems that Claire Dunphy experiences are similar to those of many working mothers in America. She worries a lot about her kids and family. She is clearly overwhelmed because of all the problems going on at the same time. These problems she encounters are those that the audience would understand because they are fairly common in american society. Examples of these are teen pregnancy, eloping, invasion of privacy, etc. Lastly the show appeals to a new generation of modern viewers. The show includes a variety of diverse characters. There are gays, foreigners, Vietnam veterans, the "typical" american family, and so many more. It is not hard to relate to at least one of the characters or a combination of several. For these reasons, this show can be seen as good by the american viewer. The show parallels the changes that society is going through at this moment in time in a way that all can understand. In conclusion, Modern Family is successful in appealing to the taste of the modern viewer.  

[busummerchallengecomm]

“Announcing Wednesday, First of This Seminar”

We’re talking advertising today, and apart from some historical context and some background information on the way that advertisers actually work today, we’re going to be doing some exploring of some ad campaigns, both past and present. Bring whatever technology you need to explore sites like AdAge and Vintage Ad Browser.

We’ll round out class with a discussion of advertising ethics alongside the present and future of advertising. These posts will be our guide. 

Meet John Green, New York Times Bestselling author several times over and avid YouTuber. This is his pitch to advertisers from YouTube’s 10th anniversary event, held this winter in New York City. Listen to how he conceptualizes the potential of YouTube for advertisers, with keywords like “communities” and “engagement.” How does this connect with the motives and business models of advertising that we discussed in class today? What are the challenges that advertisers face in targeting youth demographics with this kind of YouTube advertising? Respond to the video in less than 300 words. Remember to tag the post like this one.

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John Green in his talk focused on the importance of the young consumers becoming creators of content. He believes that the advertising should be tailored to them . With advertising fitted to the market then the market will be more  successful. The future is in the hands of the younger generations making ting this new wave of data. 

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Zac Efron in High School Musical 2

Gifs are used in order to add context or create new context from pre existing media. The caption below the moving image in this case puts the gif in a light than can be understood by those who do not have previous knowledge of the film. In the case of the gif above it creates a new meaning. It is aimed directly at kids who have seen the movie. It also pertains to the culture of art as a form of expression and relief from problems. 

[mayasc1-blog]

Why Mass Communication?

Communication is used in every aspect of our lives. We use it on a personal level and even on an international level in the case of companies. I would like to go into the field of business more specifically marketing. I believe that communications can help me a lot in my future. It is a valuable skill in any field. In school this year I took public speaking and I thoroughly enjoyed it. Next year I will be taking communication arts. This course will help me to prepare and have a leg up in the course.