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@mclaurinkath
Project 3: Sketch #2 Different angle creates a different effect from Sketch #1. Color is Sepia with reduced contrast and brightness. Shading effect top of composition gives illusion of space. Focal point is balanced with light at bottom of composition.
Session 14 / Ad Analysis Top 3 Principles are: 1. Light is used to add credibility to the composition using shadow, streetlamp, interior store illuminations, 2. Color is distinctive Tiffany branding. 3. Value is the ad image for diamonds afforded by well dressed discerning success oriented persons. 4. Motion is implied with the snowflakes falling. 5. Texture is the ice on the TAXI windows and snow on the ground, 6. Balance is obvious with the man carrying tiffany packages and 3 smartly placed humans to left, right and center of the composition. 7. Shading gives illusion of the building cement exterior. 8.Typeset is used to give a chiseled or engraved illusion of the Tiffany name above the front entrance. 9. Psychic gaze is used to direct viewer from taxi driver to main focal point. 10. Focal point is the only whole body image we see in the add offset to right of center.
Final Project 2: Texture Composition
Unity + Variation is achieved with horizontal and diagonal lines of yarn using a continuous line to the focal point. The horizontal card board brings balance between top and bottom of the composition. White crystal sugar adds light reflection and dimension between the yarn and on top of the newsprint. The puffed rice makes a subtle tonal and shape statement as my arranged off center focal point.
Materials: Copied newsprint, Yarn, Sugar, Card Board.
Session 12 / Project 2 : Refinement Redo #2
Materials: Yarn, Rice, Sugar, Newsprint Copy
Session 12 / Project 2 Refinement Redo #1
Materials: Newsprint Photocopy, Corrugated, Yarn, Rice, Sugar
Project 2: Refinement #2
Project 2: Refinement #1
Project 2 / Sketch 1: Crop 2
Project 2 / Sketch 1: Crop 1
Session 11 / Project 2: Snapshots
Session 11 / Project 2: Snapshots
Session 11 Ad Exercise
Warm color scheme uses warm colors with an idealistic location of vacation or adventuring in rugged outdoors. The focal point is centered with reflection to highlight the product and contents. Size and scale is used for the text and advertising messages that contain important information. Black text is bold while the white text is more subtle that achieves balance in this ad.
Image Source: The Perfume Girl
https://www.google.com/search?site=&tbm=isch&source=hp&biw=1390&bih=686&q=ralph+lauren+dune+ads&oq=ralph+lauren+dune+ads&gs_l=img.3...3537.12516.0.12951.21.12.0.9.9.0.72.696.12.12.0....0...1ac.1.64.img..0.18.707...0j0i30k1j0i24k1.X2EgfRpywYc#tbm=isch&q=ralph+lauren+safari+advertising&imgrc=RHNegs9dGmnOxM:
Project 2 Sketch 3
Materials List: Drinking Straws, Pipe Cleaners, Tissue Paper, Pom Poms (yarn)
Project 2 Sketch 2
Materials List: Thin Twigs, Sand, Spanish Moss, Tree Bark
Project 2 Sketch 1
Materials list: White Rice, Yarn, Cardboard, White Sugar, Newsprint.
Session 10 Implied texture is found with this image of berber carpet. It has a repetition pattern with shape dimension that is high and low. The focal point is off center as the office chair wheel. The message is how easily the wheel moves on berber carpet even with dimension weave. The color is a mix between light and dark repetition that brings unity with the high and low dimension,
Image Source: https://www.google.com/search?q=berber+carpet+ad+images&rlz=1C1SKPL_enUS732US733&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjonti-74nTAhXKs1QKHaIEDlgQ7AkINg&biw=1390&bih=646#imgrc=crY8oqnMK_fNLM:
Session 10 Implied texture is clearly perceived looking at the cake filling dribbling down the sides of the chocolate cake. Even the powdered sugar on top appears to give a feeling of fluffy light texture. The shiny or glossy appearance adds credibility to the texture of the cake filling. The image represents realism with the slogan in text and the model in the image as normal, to proper scale and somewhat average as a homemaker. Balance is achieved in the upper left with the models head and text opposite of the model. The focal point is clearly the texture rich cake with shape emphasis on the cake as round.
Image Source: https://www.google.com/search?q=shape+advertising+image+examples&rlz=1C1SKPL_enUS732US733&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwigmOu2_YTTAhUJ5oMKHdR1Cu8QsAQIKg&biw=1390&bih=734#tbm=isch&q=godiva+chocolate+ads&*