First EdgeRank, Now This: Facebook Makes Brands & Users Go the Extra Mile
Facebook isn’t wasting any time. On the heels of the Facebook EdgeRank debate, the platform has started testing a new feature which allows users to sideswipe the platform’s efforts to filter content and lets them pick and choose which Pages get top billing.
Currently in beta testing, the new feature lets users opt-in to receive notifications from Pages each time new content is posted.
Yesterday, pro skater Tony Hawk touted the new functionality to Instagram fans:
While promising, page notifications come chock full of problems.
When users “Like” brand pages, they do so with the expectation that they can see what’s new, hot, and happening.
By requiring users to opt-in for Page alerts, Facebook is essentially asking: “So do you like them? Or do you like-like them?”Â
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