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Who is Reading Newspapers and Magazines on Tablets?

As tablets make their way in to consumers hands, reading habits are being influenced toward digital products. So what does the demographic makeup of the digital readers look like? According to Comscore, the majority are Male , 25-34 and have an annual household income of $100k+. According to their findings, 1 in 10 tablet users read a digital newspaper or magazine daily, most likely on a Kindle or an iPad. For traditional print organizations this is important news, they need to know who is actively engaging with their digital products and on which platforms. Some publishers have opted to select a specific digital platform to showcase their products, but that is a mistake. In today's environment, publishers need to have the ability to distribute their content on any and all platforms where consumers are connected to the internet.

#apple #iphone #tesla

Who is Reading Newspapers and Magazines on Tablets?

As tablets make their way in to consumers hands, reading habits are being influenced toward digital products. So what does the demographic makeup of the digital readers look like? According to Comscore, the majority are Male , 25-34 and have an annual household income of $100k+. According to their findings, 1 in 10 tablet users read a digital newspaper or magazine daily, most likely on a Kindle or an iPad. For traditional print organizations this is important news, they need to know who is actively engaging with their digital products and on which platforms. Some publishers have opted to select a specific digital platform to showcase their products, but that is a mistake. In today's environment, publishers need to have the ability to distribute their content on any and all platforms where consumers are connected to the internet.

Does Microsoft Still Matter?

The technology battle for consumers is taking place on the mobile front for most companies. Mobile devices - smartphones specifically are consumers gateway to the internet and to their social network of friends and peers. Let's face it Microsoft isn't even in the picture anymore, but they are trying to claw their way back to relevance. Microsoft is ready to unleash the world of Microsoft Windows 8 on consumers, which will power its next generation of devices including its Windows phone 8 and the surface tablet. Microsoft is ditching Windows Messenger for Skype, they are also releasing a FREE Office app for iOS and Android, and have even redesigned their logo. This entire effort is aimed at re-launching a technology icon, which has seen its market share get erode by the heavy influence of consumer products from Apple and others into the enterprise market. I must admit that I find it ironic that Microsoft would release FREE apps on Android and iOS - even if they are viewer only apps. It seems to run counter to their plans to try take market share away from Google and Apple. I have heard positive things about Windows 8, which is good since this is the most significant update for the company since 1995 – unfortunately I expect adoption to be slow. The simple fact is that consumers aren't even aware of the product – so Santa won't be getting many requests for the Surface tablet. On another note, developers will need to be convinced that they can earn a living developing from the new platform - they won't want to spend time developing based on analyst projections.

I do expect Microsoft to make inroads at universities – where their ability to provide security controls will make it a compelling choice - plus within a few months after sales under perform - they will start giving product and support away for free. I am a firm believer that at the right price – a product can become the right choice, at least for a short while. I can't wait for the fire sale, so I can purchase a Surface tablet for $99 dollars - or maybe I will get one for FREE! In many circles, Microsoft still matters, but its market share will continue to eroded and its impact on mobile will remain insignificant.

#apple #iphone #tesla

Does Microsoft Still Matter?

The technology battle for consumers is taking place on the mobile front for most companies. Mobile devices - smartphones specifically are consumers gateway to the internet and to their social network of friends and peers. Let's face it Microsoft isn't even in the picture anymore, but they are trying to claw their way back to relevance. Microsoft is ready to unleash the world of Microsoft Windows 8 on consumers, which will power its next generation of devices including its Windows phone 8 and the surface tablet. Microsoft is ditching Windows Messenger for Skype, they are also releasing a FREE Office app for iOS and Android, and have even redesigned their logo. This entire effort is aimed at re-launching a technology icon, which has seen its market share get erode by the heavy influence of consumer products from Apple and others into the enterprise market. I must admit that I find it ironic that Microsoft would release FREE apps on Android and iOS - even if they are viewer only apps. It seems to run counter to their plans to try take market share away from Google and Apple. I have heard positive things about Windows 8, which is good since this is the most significant update for the company since 1995 – unfortunately I expect adoption to be slow. The simple fact is that consumers aren't even aware of the product – so Santa won't be getting many requests for the Surface tablet. On another note, developers will need to be convinced that they can earn a living developing from the new platform - they won't want to spend time developing based on analyst projections.

I do expect Microsoft to make inroads at universities – where their ability to provide security controls will make it a compelling choice - plus within a few months after sales under perform - they will start giving product and support away for free. I am a firm believer that at the right price – a product can become the right choice, at least for a short while. I can't wait for the fire sale, so I can purchase a Surface tablet for $99 dollars - or maybe I will get one for FREE! In many circles, Microsoft still matters, but its market share will continue to eroded and its impact on mobile will remain insignificant.

Keep Your Mobile Device Charged During a Power Outage

Hurricane Sandy taught everyone in New York, New Jersey and Connecticut that your mobile device is the most important device you can have during a disaster. The worst problem is keeping your mobile device powered up. With widespread power lose in the tri-state area many people reverted to charging their mobile devices in their cars, which was the least safe thing to do. I purchased the ReVIVE Series Solar ReStore External Battery Pack - This small device is an excellent way to charge your device even when you are out of power. The USB out will allow you to connect an device. I charge my iPads and iPhone. I used the suction cups to connect it to my front window and 6 hours later I was ready to charge my phone.

#apple #iphone #tesla

Keep Your Mobile Device Charged During a Power Outage

Hurricane Sandy taught everyone in New York, New Jersey and Connecticut that your mobile device is the most important device you can have during a disaster. The worst problem is keeping your mobile device powered up. With widespread power lose in the tri-state area many people reverted to charging their mobile devices in their cars, which was the least safe thing to do. I purchased the ReVIVE Series Solar ReStore External Battery Pack - This small device is an excellent way to charge your device even when you are out of power. The USB out will allow you to connect an device. I charge my iPads and iPhone. I used the suction cups to connect it to my front window and 6 hours later I was ready to charge my phone.

Google's Chromebook

I won't beat around the bush on this one. You simply DO NOT need this thing. Its not a laptop and its not a tablet - it requires internet connectivity to be able to do anything. Don't get me wrong this device looks great - it looks like an Apple MacBook Air , but it not a PC. If you want a computer then buy one or buy a tablet, but don't get a Chromebook unless its a secondary browsing device. Yes, there are apps available for the device, but just like your Chrome browser on your current computer they only work unless you have internet access. I just quite understand why Google didn't drop Android on this thing. Then we would have something to discuss.

#apple #iphone #tesla

Google's Chromebook

I won't beat around the bush on this one. You simply DO NOT need this thing. Its not a laptop and its not a tablet - it requires internet connectivity to be able to do anything. Don't get me wrong this device looks great - it looks like an Apple MacBook Air , but it not a PC. If you want a computer then buy one or buy a tablet, but don't get a Chromebook unless its a secondary browsing device. Yes, there are apps available for the device, but just like your Chrome browser on your current computer they only work unless you have internet access. I just quite understand why Google didn't drop Android on this thing. Then we would have something to discuss.

Nexus 10 – Is Bigger Really Better?

You can say that Google is narrowing the gap by the inch as it tries to close in on Apple. Its latest product, the Nexus 10 hope to go after the iPad, not only in size, but in performance and price. The Nexus 10-inch tablet sports a 2560-by-1600 pixel density 10-inch display, Android 4.2, and is powered by a dual-core ARM Cortex A15 processor. Best of all the 32GB Nexus 10 will sell for $499 and the 16GB model will sell for $399. The iPad sells for $599 and $499 respectively. But Apple still has a leg up on the competition - its cellular service - the Nexus 10 only comes with Wi-Fi. Both devices could help consumers by adding expandable storage. Read More: http://mediamixmaster.blogspot.com/2012/10/google-what-to-expect-on-oct-29th.html

#apple #iphone #tesla

Nexus 10 – Is Bigger Really Better?

You can say that Google is narrowing the gap by the inch as it tries to close in on Apple. Its latest product, the Nexus 10 hope to go after the iPad, not only in size, but in performance and price. The Nexus 10-inch tablet sports a 2560-by-1600 pixel density 10-inch display, Android 4.2, and is powered by a dual-core ARM Cortex A15 processor. Best of all the 32GB Nexus 10 will sell for $499 and the 16GB model will sell for $399. The iPad sells for $599 and $499 respectively. But Apple still has a leg up on the competition - its cellular service - the Nexus 10 only comes with Wi-Fi. Both devices could help consumers by adding expandable storage. Read More: http://mediamixmaster.blogspot.com/2012/10/google-what-to-expect-on-oct-29th.html

How Local Gov't's can Communicate with Citizens During Storms

One of my biggest frustrations during a storm is when the power goes out. I sit by my battery operated radio listening to regional and national weather related news. But I never know what is happening down the road. A product named MarkerFlare is taking aim at this very issue and not soon enough. As a sidebar, the U.S. has over 325 Million mobile phones in use. Globally there are over 6 billion mobile phones in use. Think about how this solution might have helped before the Japanese tsunami of 2011, where 95% of the population had mobile phones.

"MarkerFlare is an information publishing web app for emergencies. It was designed to be a better way to share information after Hurricane Irene and the Halloween blizzard resulted in massive communication disruptions last year. Town governments, utilities, and public services groups were told they failed miserably in communicating emergency response information and left citizens wondering what to do." "Using any device they can get their hands on, officials can build, on the fly, public-access, local-information-only hubs if there is an emergency. MarkerFlare automatically notifies every registered user in town that the hub is active by text, email, and online posting. Because it's not a data hog it works even if infrastructure becomes degraded (two shaky bars on a smartphone). The big thing though, is its automatic information routing mechanism. Administrators can force a sign-off list that guarantees every submission goes through an approval process. Nothing gets posted until all sign-offs are complete (there's an override capability). This is a crucial part of emergency information management and unheard of in social media." "The same mechanism also makes it possible for officials to let private citizens contribute information to the data stream and allows integration of a unique language translation approach. More and better information collection and distribution to ALL citizens, not just the ones who speak English."

#apple #iphone #tesla

How Local Gov't's can Communicate with Citizens During Storms

One of my biggest frustrations during a storm is when the power goes out. I sit by my battery operated radio listening to regional and national weather related news. But I never know what is happening down the road. A product named MarkerFlare is taking aim at this very issue and not soon enough. As a sidebar, the U.S. has over 325 Million mobile phones in use. Globally there are over 6 billion mobile phones in use. Think about how this solution might have helped before the Japanese tsunami of 2011, where 95% of the population had mobile phones.

"MarkerFlare is an information publishing web app for emergencies. It was designed to be a better way to share information after Hurricane Irene and the Halloween blizzard resulted in massive communication disruptions last year. Town governments, utilities, and public services groups were told they failed miserably in communicating emergency response information and left citizens wondering what to do." "Using any device they can get their hands on, officials can build, on the fly, public-access, local-information-only hubs if there is an emergency. MarkerFlare automatically notifies every registered user in town that the hub is active by text, email, and online posting. Because it's not a data hog it works even if infrastructure becomes degraded (two shaky bars on a smartphone). The big thing though, is its automatic information routing mechanism. Administrators can force a sign-off list that guarantees every submission goes through an approval process. Nothing gets posted until all sign-offs are complete (there's an override capability). This is a crucial part of emergency information management and unheard of in social media." "The same mechanism also makes it possible for officials to let private citizens contribute information to the data stream and allows integration of a unique language translation approach. More and better information collection and distribution to ALL citizens, not just the ones who speak English."

Brazilian Newspapers Say NO to Google News

The National Association of Newspapers (ANJ) in Brazil has decided to stop Google from displaying headline grabs of its members content on Google News. While many media organizations around the world have threatened to pull out ANJ decided that the potential loss of internet traffic was an "acceptable price [to pay] to protect" their content and brands. The over 164 newspapers represented by ANJ contend that the amount of traffic being sent to them by Google isn't enough to justify the free use of their content with receiving payment. This is the first time an entire association has banded together against the internet giant.

The argument of whether a small snippet of content has value is at the heart of the debate. The simple fact is the Twitter answered that question a long time ago. In an interesting reversal, Google is threatening to remove all French newspapers from its search engine, if the country passes a law requiring them to pay for the using any newspapers content online. It is referred to as the "Google Law", countries including Germany, want Google to pay publishers for displaying their copyrighted content on its News portal.

#apple #iphone #tesla

Brazilian Newspapers Say NO to Google News

The National Association of Newspapers (ANJ) in Brazil has decided to stop Google from displaying headline grabs of its members content on Google News. While many media organizations around the world have threatened to pull out ANJ decided that the potential loss of internet traffic was an "acceptable price [to pay] to protect" their content and brands. The over 164 newspapers represented by ANJ contend that the amount of traffic being sent to them by Google isn't enough to justify the free use of their content with receiving payment. This is the first time an entire association has banded together against the internet giant.

The argument of whether a small snippet of content has value is at the heart of the debate. The simple fact is the Twitter answered that question a long time ago. In an interesting reversal, Google is threatening to remove all French newspapers from its search engine, if the country passes a law requiring them to pay for the using any newspapers content online. It is referred to as the "Google Law", countries including Germany, want Google to pay publishers for displaying their copyrighted content on its News portal.

Google - What to expect on Oct. 29th

So what's on deck for Google for its product event on October 29th. The BIG rumor news, at least for size - a new 10-inch Nexus tablet. I haven't heard much about the details on this one, but this device is expected to challenge the iPad 3 - if it actually exists. Personally, I think Google is headed in the wrong direction with a 10-inch tablet. Tablets are all about mobility, and as the size increases it becomes less desirable to carry around. Of course, this is my personal experience of having used the Kindle DX, which Amazon is quietly eliminating from its product offering. I used the Kindle DX for two months, before I got rid of it. Simply put, it was a chore to carry around and the device did not enhance my reading experience. Media analyst have argued that the larger size will attract newspaper and magazine readers (new consumers who do not own tablets) is unfounded and is completely speculative. There will be a record number of tablets sold this year, but they won't be of the 10-inch variety. Lastly, with a larger size comes a larger price tag - and this will create another barrier for new customers, who are not necessarily the most tech-savvy bunch. Also expected is the release of a 32-GB Nexus 7 tablet. This isn't big news - an SD-slot (I hope that they are adding one) would have been.

The real news for Oct 29th will be the release of the Nexus 4 - LG's much anticipated smartphone, the Optimus G. We are talking a Quad-core Snapdragon processor, 2 GB of RAM, 16 GB of storage, and a 1280 x 768 display. Verdict: Winner!

#apple #iphone #tesla

Google - What to expect on Oct. 29th

So what's on deck for Google for its product event on October 29th. The BIG rumor news, at least for size - a new 10-inch Nexus tablet. I haven't heard much about the details on this one, but this device is expected to challenge the iPad 3 - if it actually exists. Personally, I think Google is headed in the wrong direction with a 10-inch tablet. Tablets are all about mobility, and as the size increases it becomes less desirable to carry around. Of course, this is my personal experience of having used the Kindle DX, which Amazon is quietly eliminating from its product offering. I used the Kindle DX for two months, before I got rid of it. Simply put, it was a chore to carry around and the device did not enhance my reading experience. Media analyst have argued that the larger size will attract newspaper and magazine readers (new consumers who do not own tablets) is unfounded and is completely speculative. There will be a record number of tablets sold this year, but they won't be of the 10-inch variety. Lastly, with a larger size comes a larger price tag - and this will create another barrier for new customers, who are not necessarily the most tech-savvy bunch. Also expected is the release of a 32-GB Nexus 7 tablet. This isn't big news - an SD-slot (I hope that they are adding one) would have been.

The real news for Oct 29th will be the release of the Nexus 4 - LG's much anticipated smartphone, the Optimus G. We are talking a Quad-core Snapdragon processor, 2 GB of RAM, 16 GB of storage, and a 1280 x 768 display. Verdict: Winner!

Newsweek Abandons Print

Tina Brown calls it a transition, but its an unfortunate reaction to cost savings in the world of print media. The downturn in advertising and the limitations around new product development are driving many publishers to the last stand - All Digital. This is not some kind of metamorphosis for publishers – it's a last attempt at saving a historic media brand. Unfortunately for traditional print publishers the explosion of growth in the tablet market hasn't translated into significant revenue streams. I don't know if the technologist or the productions teams are hiding the fact that creating "cool" magazine apps is expensive and time consuming. And worst, the continued growth in the tablet market will not have a direct correlation to growth for in app magazine products.

Recently, I listened to a top executive of a well-known media organization demo his organizations latest app for the iPad. He showed beautiful images, videos, swipes and grabs. Then he looked across the audience and said isn't that "cool" - nothing that he showed was "cool" or unique from the core functionality of a tablet (or the iPad in this case). His demo illustrated the fact that only two resources were needed to produce this new product that was a significant new revenue stream for the company. So I did some math. I took the 100k downloads he mentioned and multiplied them by the $3.99 cost of buying an issue. So $400k, not bad! Then I discounted Apple's cut (-30%), now we are down to $280k, still not bad. But during the discussion it comes out the 6 interns are working on the apps ($15 hr) and a group of 5 full-timers are as well. Let's say he got a good deal on resources and the 5 FT's earn $50k a yr (not likely) - let's subtract $250k. I have forgotten about the interns at this point - let's call them "free". So his new revenue stream for this highly touted product is $30k, using very forgiving calculations.

#apple #iphone #tesla

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