Always thought those who claimed SH's social media accounts were scrubbed because of indicators he may not be straight, were ridiculous because who could do all of it so quickly from a person who had 5000+ followers. Well, think I was wrong since an utter nobody as SB/SB/SF or whatever her name is this week, has somehow had the power to scrub 2 public advertising accounts. Maybe as an employee of Jen Allen there's perks?
Everyone needs their own Roddy Ho š
His original FB account disappeared overnight....along with a lengthy list of detailed datalounge posts and pictures
Publicists inserted relentless "girlfriend" content for some time to drown out all else for the casual observer doing a search
What Is Internet Scrubbing?
Internet scrubbing refers to the process of identifying and removing or suppressing unwanted, outdated, inaccurate, or harmful information from the internet. Itās also called reputation cleansing or online content removal.
The objective? To clean up the clutter and regain control of how you appear online.
Common Targets for Scrubbing:
Mugshots and arrest records
Embarrassing photos or videos
Negative reviews
Personal data leaks (addresses, phone numbers, etc.)
Forum posts or comments
Old blogs or social media profiles
These elements can harm personal relationships, affect career opportunities, or cost businesses potential clients.
Why Internet Scrubbing Matters More in 2025
The stakes are higher today than ever. AI tools can scrape and reshare old data rapidly. Employers use automated screening systems to research candidates. Online data brokers continue to harvest and sell your private information. One old tweet, negative news mention, or bad Yelp review can derail years of progress.
With new search engine algorithms that prioritize relevance and recency, outdated content still finds its way into top results unless actively managed. Thatās where proactive scrubbing becomes a safeguardānot just a reaction.
Alarming Stats:
Over 70% of employers admit to rejecting a candidate based on online information.
88% of consumers trust online reviews as much as personal recommendations.
1 in 5 people have outdated or negative content in search results about them.
(Source: Pew Research, 2024)
How the Internet Scrubbing Process Works
1.Ā Comprehensive Audit
Professionals start by using specialized tools to scan:
Google, Bing, and Yahoo search results
Social media platforms (both active and abandoned accounts)
Data broker sites (e.g., Spokeo, MyLife, Whitepages)
Archived content via Wayback Machine
Image and video search indexes
This baseline reveals what content exists and where itās housed.
2.Ā Prioritize & Classify
Once all indexed content is mapped, itās categorized by severity:
High Risk (legal issues, defamation, doxxing)
Medium Risk (embarrassing or misleading info)
Low Risk (outdated bios, old profiles)
This prioritization guides the next steps.
3.Ā Legal and Policy-Based Removals
Where applicable, internet scrubbing specialists invoke:
Right to be forgotten (in applicable jurisdictions)
Copyright and privacy violations
Terms of Service violations for platforms like Facebook or Google
Defamation laws or court orders
Requesting removal directly from site admins or using takedown notices is common here.
4.Ā Search Engine Deindexing
If content canāt be removed from the source, the next best option is to:
Request deindexing from search engines
Submit legal documentation to prove harm or falsehood
This helps make the content invisible on Google, even if it still exists somewhere.
5.Ā Suppression & Reputation Building
When removal isnāt possible, suppression kicks in:
Publishing optimized content to outrank the unwanted results
Creating blog posts, press releases, video content, and social media updates
Building backlinks to credible, positive material
The goal: push harmful content off page 1 and replace it with trustworthy material.
