Quantitative methods include various forms of surveys such as online surveys paper surveys, mobile surveys and Kiosk surveys face-to-face interviews, telephone interviews. Quantitative Studies Well known. Data is gathered first and then analysed . WHY ? people behaviour, feelings and experiences. Quantitative is more factual research where as qualitive is more controlled.
Some common Qualitative methods are focus groups, group discussions, individual interviews and participation/observations. Contains studies unknown.Qualitative researchers use a variety of methods to develop deep understandings of how people perceive their social realities and in consequence, how they act within the social world.
Other methods of quantitative include sales and stocks, the amount of views on a website for an example youtube, online polls, box office, weight, mass, volume.
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Audiences classification refers to types of people and different populations charictoristics. Race, Educational, Gender, religion, audiences data, social economic status, age, geo demographics, sexuality, political alignment.
If a company wanted to connect to a targeted audiences ages from 16 to 24 they would use social media websites such as Facebook, Twitter, Instagram, Youtube or snapchat.
The reason for audiences classification is to connect with the audiences to inform and market research strategies.
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