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Disavow Tool and how to use it in the right way
Disavow Tool is a new feature of Google Webmaster Tool. It is helpful for finding “Unnatural Links” from your website. A website Page Rank depends on the incoming links from other sites. Sometimes a website depends on Paid links or other link schemes to…
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Google Webmaster Tools 2014
According to Matt Cutts Blog Post we expect below mentioned new features at Google Webmasters Tools in 2014:
Claim Authorship: Make it easier/faster to claim authorship or do authorship markup.
Improved Reporting Format: Improved reporting of spam, bugs,…
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You should check out my awesome portfolio on Contently!
Digital Marketing Strategy for a new company
Now-a-days, Digital marketing is a most popular marketing strategy that uses electronic devices such as: computers, tablets, smart phones, cell phones, digital billboards, game consoles etc. Internet marketing is a major component of Digital marketing.…
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Internet Marketing Trends for coming days
Internet Marketing Trends for coming days
Now-a-days the Internet marketing process has drastically changed. We follow two strategies for Internet Marketing: Inbound & Outbound marketing strategy. Content strategy is the most popular way for inbound internet marketing strategy. Branding and…
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Internet Marketing Trends for coming days
Now-a-days the Internet marketing process has drastically changed. We follow two strategies for Internet Marketing: Inbound & Outbound marketing strategy. Content strategy is the most popular way for inbound internet marketing strategy. Branding and…
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A Short Note About Product Listing Ads
A Short Note About Product Listing Ads
Product Listing Ads is a unique format of advertisement. It displays product information with image, title, price, promotional message and your store or business name. Product Listing Ads appear in their own box on Google search, separate from text ads.…
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Responsibilities of a Web Analyst
A web analyst has four expertise areas: creating data entry procedures, managing data integrity, system security & data analysis. So, they are perfect about both: user interface and the database structure behind a website. Web analytics is a newly growing…
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Digital marketing & its elements
Digital marketing is a marketing process which leads to the development of any organization by using electronic devices (computers, tablets, smartphones, cellphones, digital billboards and game consoles), digital channels (email, social network etc), & digital media (television, radio, internet, mobile). We know about two types of digital marketing process: Pull & Push.
In Pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Website, blog all are example of digital marketing. In push digital marketing the marketer sends a message without the consent of the recipients. Email, text messages, web feeds all are example of pull digital marketing.
Elements of Digital Marketing:
Email Marketing: Email marketing is a good cheap process of marketing. Email marketing uses electronic mail as a means of communication. Advantages of email marketing are exact return of investment. Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages. But spam email & rejection are negative effect of email marketing.
SEO: SEO or search engine optimization is an art of increasing a websites visibility in the search engine. It is only possible through increasing the ranking of a particular keyword or increasing the volume of keywords that a site ranks for. On page & off page Optimization are main two elements of SEO or Search Engine Optimization.
PPC (Pay Per Click): PPC or Pay Per Click is the management of paid advertisement in search engine result page. We find them at the top & right side of the search page.
Social Media: Social media or social networks both are same. Interactions between people through Facebook, Twitter, Pinterest, Stumbleupon, Linkedin etc. Facebook is most popular social networking site for lead generation. We can publish give online advertisement there, publish our content, and express our opinion. Otherwise social bookmarking sites (digg, delicious, blinklist, simpy), social news site (propeller, reddit), social photo sharing site (youtube, flickr) all are parts of social media optimization.
Online advertisement: Online advertisement is the best and most effective way to increase visibility & drive traffic for a website. In this way a company can increase its sale and build a solid brand.
Affiliate Marketing: In affiliate marketing a publisher acts as an outsourced digital sales team for your business, promoting your products in return for a commission. Affiliate marketing helpful for revenue generation & secondly helpful for making big brand. Carefully selected ads can bring some big brand names on to your website and boost your association with them.
Mobile Marketing: Mobile marketing another part of digital marketing. Website optimization through mobile, text messaging through mobile is important steps to boost your website ranking.
Blog, RSS, News feed: We know blog is an important part of web promotion. Blog is very much helpful for revenue generation. Through RSS we get updated news of blog. News feeds also plays same. It also allows us to see when websites have added new content.
Viral Marketing: Viral marketing consists with different types of marketing policy. Content marketing, video marketing, blog marketing, email marketing all are part of viral marketing. Online communities are a good source of expressing content. So, we can’t ignore its role for viral marketing & viral marketing a small part of digital marketing, because now-a-days we use digital device to express our opinion.
Why Google Penalize a Website?
Google penalty is a general feature of black-hat-SEO techniques. Below we mention few reasons about why Google penalize a website:
Content Issues: Duplicate content is one of the main reasons of website penalization. Content is king. Unique content is very much helpful for website ranking. Use Copyscape for checking content duplicity. Buy content from a farm, theft content, spamming content all are cause of Google penalization.
Over use of H1 tag: Over use of H1 tag is another reason of penalization. Generally we use primary keyword as a H1 tag in site content. Google understands the subject matter of a page from H1.
Internal 404 error page: Internal 404 error page can violate Google Webmasters guideline, because many times internal 404 error page can not satisfy to users.
Links from another language site: Back links from another language site is not fair. Suppose, we work for a English language base site & getting back links from another language site, just like: Hindi, Germany, it is not good. It consider as unhealthy for a website.
Keyword stuffed content: Content is king. We should maintain proper keyword density when we write content. Instead of that, too much keyword or keyword stuffing content Google does not like. So, it is another reason of website penalization.
Absence of sitemap data: Use XML sitemap properly & make it updated when you have made any changes in your website. Otherwise Google can penalize your site.
Hidden Text & links: Hidden text & links can violate Google’s webmaster guideline. White text on a white background, locating text behind an image, using CSS to position text off-screen, setting the font size 0, hiding links are not acceptable by Google.
Link Schemes: buying & selling links, excessive link exchange, large scale article marketing or guest posting, using automated programs or services, links that come from low quality directory or bookmarking sites, links from forum signature, links from website footer, broken external links all can violate Google webmaster guidelines.
Overuse of anchor texts: visible hyper text known as anchor text. Over use of anchor text linking is strongly discouraged after 2012 penguin updates.
Quick fixing: Quick fixing is not helpful for website ranking. It violates Google webmaster guideline & for this Google can penalize your website.
Prominent Ads: Prominent ads which can dominate page content, that is not helpful for generating good links. They are one of another cause of Google penalization.
Domain History: If you buy a domain from bad history that cannot manipulate any website ranking. Problem will be arising when you look for another new website with this domain.
Some important steps about Local SEO
SEO (Search Engine Optimization) is one of the best processes to establish web presence for your business. Local Search Engine Optimization just an important part of SEO. Local online marketing tactics will put you on the path to getting more business locally.
Give Importance over Citations: Citations plays an important role in local search engine marketing. This simply means that you mention your business name, address & phone number clearly in your website related niche & location. It is also important to ensure that all are citations are correct on the sites like yellow pages, MapQuest and city search. Fake information is not healthy to grow your business.
Branding Citations: Give importance over branding citation through guest posting. Guest posting is one of the valuable step for local online marketing. Guest blogging allows contextual links back to your website which boosts authority and local organic search engine rankings.
Create separate pages for different locations: If your business has multiple locations, then you need to make separate pages for each location. All such pages must include relevant information about store and services offered in that local area, in addition to the contact details and address. This is applies to any location where there is a physical presence.
Make Google + local business page: Google + business page listing & customer review collection is an important part of local online marketing. Google is giving more and more importance over online reviews to confirm business’s relevance & position. Optimize Google + local business page very well with location specific keywords.
Rich snippets markup: Use of rich snippets is another great idea for improving the presentation & visibility of your webpage. Successful use rich snippets ensure that golden starts are displayed beneath your search listings.
Google Authorship: You can link your Google + profile with your content. It helps Google to understand who has posted a piece of content by using rel=”author” structured data. This actually helps Google in identifying a spammer from an author with a lot of authority and credibility. Authorship and a picture of the author shown in search results will undoubtedly give rise to CTR and traffic.
Mobile Optimization: Mobile optimization is an important part of online local business listing. Make a mobile version of your website & in this way a mobile visitor can find your business easily and you also converted mobile visitors as your supporter.
Content Marketing: Search engine, mobile, social media all are consider as a medium of content marketing. First you confirm about your target audience & then provide relevant content through blog posting, articles, info graph etc. Local content marketing will enable you to engage audiences along with getting more natural links and social indicators.
Video Marketing: Video is another strong marketing tool for local online marketing tactics. Very rare, but video also gives opportunity for interaction with customers. You can either upload your video on YouTube or directly on your website.
Blog Marketing: Blog marketing is also an important part of local online marketing. Many local business holders are not aware about that. But, blog commenting, guest blog posting, own blog presentation all are important parts of local business listing. Blog also helpful for lead generation. Google pays attention to updated informative blog very much.
Press Release: Press release also plays an important role for local search engine optimization. Generally press release contains news information, just like: special local events, community involvement, launch of new product and other significant accomplishments. Even this news also publishes in local newspaper also. If you include your name, address, contact no etc, from there you can get back links & citation also.
Social Media Optimization: Social media plays an important role to boost SEO ranking. Social media works as a medium of people interaction & they also increase branding awareness.
Follow link profile properly: Try to maintain your link profile properly. Ahrefs, majestic, Google webmaster tools are helpful to maintain this. By using these tools you can remove any bad quality back links. Google disavow tools also helpful for this kind of work.
In this way you can increase your business locally. But you should avoid:
Paid Links
Article Marketing Spam
Link exchanges
Keyword Stuffing
Forum Profiles Spam
Over Optimization
Unnatural Links
Duplicate Content &
You pay attention also:
Produce Quality Content
Brand Mentions
Social Media Signals
Google Authorship
Author Rank
Local Listings
Content Marketing
Follow Webmaster Guidelines
Diverse Anchor Text
Remove Links with No Value
Best Process of Conversion Rate Optimization
In internet marketing, conversion optimization or conversion rate optimization (CRO) is the method of increasing the website leads & sales without spending money. It can reduce website bounce rate by attracting more visitors. Different types of website design & content variations determine which layouts, copy text, offers & images will improve conversion rate of a website. Data collection & processing, Optimization goals, business rules, real time decision making, statistical learning all are part of Conversion Optimization.
Below we discuss some important steps about Conversion Optimization:
Data Analysis: Data analysis is the primary step of conversion optimization. Obviously you must clear about the goals you want to achieve. After goal set you analyze the pieces of data you have. Try to highlight most popular entry points & exit points of your website. Entry points means landing pages user when start interaction with your website & exit point refers the page which is neglected by user. In this way, you can recognize which page is important & which page is weak and need to be optimized urgently.
Make a good landing page: Try to make an informative landing page, which can reduce bounce rate & focus on the pages relevancy. You must clear about product offer and maintain relevancy between your keywords, products and an ad copy. Provide complete information about your product and it’s features. State the benefits that users will receive when signed up. Add your clients’ testimonials & encourage users to finalize the sign-up process.
Make website with good design: Try to highlight over easy navigation, different colors & multimedia content. These features are helpful to increase conversion rate. Don’t make heavy website, which can take too much loading time.
Provide some important info in your website: Provide clear contact information, e mail subscription option & social media pages in your website.
Never ending process: Conversion rate optimization is a never ending process. It’s about making a data-driven hypothesis, testing and choosing the best option and testing again. If you want to achieve your goal, you should always make the right considerations, in order to make progress and minimize risks.
Some important seo steps for Ecommerce site
E commerce website generally used to generate income for business. E commerce website provides online shopping to its customer. So, e commerce website follows some different tips & tricks for marketing.
Keyword Research: Keyword research is the primary steps of marketing & e commerce website also follows same. As the basic steps of marketing first choose keyword according your product. At the time of keyword research, choose less competitive keyword, which has highly search volume. They are helpful to get better ranking in search engine result page very soon.
Site Architecture & keyword mapping: Proper site architecture & keyword mapping also helpful for e commerce site marketing. An optimized e commerce website has the home page optimized for the overall types of product. In case of ‘supplement’ site, you can use ‘body building supplement’, ‘horizontal supplement’, for its homepage. In next step, you can divide keywords within sub categorically according to product wise.
On page optimization: After keyword research, we will start on page optimization. Most e commerce sites dynamically generate URLs that do not contain keywords. Generally e commerce site contain product ID & category ID also. So, page URL should be like: http://www.mysite.com/bodybuilding- supplements. Use title tag & meta description tag in every page & try to use primary keyword at the beginning of page title. Implementation of H1 & H2 tag is another part of website marketing. Place primary & secondary keyword as H1 & H2 tag. Then give importance over body content. You should maintain proper keyword density in case of body content. Image optimization also a part of website marketing. you can place keyword as image name.
Off Page Optimization: There have different types of Off page optimization process for Link Building. But we give most importance over video marketing, blog commenting, article & press release submission & social media for e commerce website marketing.
Video Marketing: Now-a-days video marketing is very much popular for search engine ranking. YouTube is very popular name in video marketing. There we can post video with short description & there we can use our website link also. search engines also rank video content on its own, which can get your brand on the first page for targeted keywords even before you site ranks.
Blog Commenting: Blog commenting another important part for e commerce website marketing. We can use blogger or word press to make our blog. Own blog or publishing comment in another blog, both are helpful for marketing. Daily updated article post in blog & use keywords as anchor text in blog articles, both are important for website marketing.
Social Media: Social media is very much important for branding promotion. Through Facebook, Twitter, LinkedIn, Pinterest, we can meet with different people & there we can exchange our ideas, tips & tricks. We can use our website link in social media profile & in this way, we can increase our website visitor.
Press Release: Through press release we can express our official statements about our products, events etc. These can create a lot of buzz for a product that will get a lot of potential clients excited about what’s going to come. Article Submission: Articles are one of the easiest methods for giving your website targeted back links. With articles, you can submit to article directories and use that domain to strengthen the quality of your inbound links.
Website tracking & analysis: There are plenty of tracking programs that will allow you to view the statistic of your website. In basic step, you should track 3 steps: website ranking, website visits & sales by keyword.
In this way, we can promote an e commerce website. SEO is ongoing process. We can’t get instant result from SEO.
Brand Promotion with Social Media
We know social media as a great medium of exchanging information & ideas. We can define social media as a internet based tools for sharing & discussing information among people. Internet forums, blogs, micro blogging, social networks, video, photo sharing all are part of social media. Mobile social media is an extra addition.
Social media is an important part of marketing & it is useful for branding promotion. Social media plays two important role as a promotion of mobile social media marketing. Company can establish good relationship with consumer on his location base & provide them valuable reviews about their nearby location through social media marketing. Mobile social media marketing also helpful for making user-generated content. In case of ecommerce business, social media works as a consumer-generated media. Social media provides an environment where users and PR professionals can converse, and where PR (public relation) professionals can promote their brand and improve their company’s image by listening and responding to what the public is saying about their product.
Merits of Social Media Marketing:
social media marketing has generated more business exposure.
lead generation increase by using social media.
social media useful to gather marketplace intelligence.
social media marketing helpful for search engine ranking.
social media reduce business expenses.
But it has some disadvantages also:
possibility for hackers to commit fraud and launch spam and virus attacks.
Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.
Potentially results in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.
Potentially results in lost productivity, especially if employees are busy updating profiles, etc.
How to improve website ranking
It is a very challenging question. It is an important question to all webmasters since long time. Website ranking depends on a) back links or inbound links, b) internal links, c) external links, d) no-follow links, e) do-follow links. Google & others search engine analyze those links & assign a numerical page rank from 1 to 10 for your webpage.
Back links are same with inbound links, incoming links, in links & inward links. We get one way back links from directory, article submission, social bookmarking, classified ad posting, PDF submission, PPT presentation etc. Otherwise, we do two way & three way link exchange for back links also. Website’s search engine ranking, popularity and importance depend on back links. So, website follows different search engine optimization techniques to increase the number of back links. Back links form authoritative site (that has an authority over a subject or upon various topics: such as: Wikipedia, About etc) & Anchor text (visible characters and words that hyperlinks display when linking to another document or location on the web) are more valuable.
Internal links are links that go from one page on a domain to a different page on the same domain. Internal links allow users to navigate a website, they helpful to establish information hierarchy for the given website & they also helpful to spread link juice around website. Link juice gives website an extra ranking power.
Internal link works within your own web pages and files together and external links establish links between your web pages & other web sites. External links refers as best source of website ranking power. They also pass link juice like internal link, but their way some different. Search engines consider external links like a third-party votes. You must be careful when you are looking for external links: the trustworthiness of the linking domain, popularity of linking page, content between source page and target page, anchor text, the amount of links to the same page on the source page, amount of domains that link to the target page, variations between anchor text of target page & ownership relationship between source & target domain.
There are few links, provides a way for webmasters to tell search engines “don’t follow links on this page” or “don’t follow this specific link,” known as : no-follow links. In case of untrusted content, you should follow no follow links. Untrusted user comments or guestbook entries are very harmful for your website ranking. In this situation no follow links very helpful. They protect your site from spammers. In case of paid-links also, you can use nofollow as a protection of your website. Another case is crawl prioritization. Search engine robots can’t sign in or register as a member on your forum, so there is no reason to invite Googlebot to follow “register here” or “sign in” links. Use no follow on these links enables Googlebot to crawl other pages you would prefer to see in Google’s index.
Do follow links are more helpful to improve website ranking. Do follow link has a special HTML mark up inside that tells the search engine to follow the destination inside the link.
From above discussion, we come to know that, different types of links helpful to boost our website ranking. You must concern that links from authoritative site, links from different anchor text & links form different IP addresses consider as most beneficial.
Characteristics of SEO friendly website:
Through this article I like to attract your attention about characteristics of SEO friendly website. A web page does not look same to me & you as it look to a search engine. In this article, I like to focus on specific technical aspects of building a web page, which is comfortable for both, search engine & human visitors.
Design Concept about SEO friendly website:
(1) Make a website with clear hierarchy and text links. Every page should be accessible from at least one static text link.
(2) Offer a sitemap to your users with links. Sitemap is an important part of website. If the sitemap has an extremely large number of links, you may want to break the sitemap into multiple pages.
Think about content for SEO friendly website:
(1) Create informative, useful website & organize pages with clear, descriptive content.
(2) Think about the words users would type to find your pages & make sure that your site actually includes those words within it.
(3) Try to use text instead of images to display important names, content or links. Google crawler does not recognize text contained in images. If you use images for textual content, use “ALT” attribute to include a few words of descriptive text.
(4) Images in GIF, JPG, or PNG format can be assigned “alt attributes” in HTML, providing search engines a descriptive text at the time of visualization.
(5) Be sure that your <title> elements and ALT attributes are descriptive and accurate.
(6) Search boxes can be supplemented with navigation and crawl able links.
(7) Flash or Java Plug-in is often ignored by search engine. So, try to make index able content for your website.
(8) Even in case of audio & video content you must follow the same rule & make index able content.
(9) Use few tools, just like: SEO-browser.com, mozbar for checking your content element, which is visible & crawl able for search engine
Follow some Technical Rules for SEO friendly Website:
(1) Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. JavaScript, cookies, session ids, frames, dhtml, and flash cannot read search engine. So, please stay away from them.
(2) Allow search bots to crawl your sites without session ids (session ID or session token is a piece of data that is used in network communications) or arguments.
(3) Make sure your web server supports the if-modified-since HTTP header. This feature allows your web server to tell Google whether your content has changed since search engine last crawled your site. From this feature, you can save your bandwidth.
(4) Make use of the robots.txt file on the web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler.
(5) Make reasonable efforts to ensure that advertisements do not affect search engine ranking. \
(6) If you buy a content management system, make sure that the system creates pages & links that search engines can crawl.
(7) Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
(8) Test your site to make sure that it appears correctly in different browsers.
(9) Monitor your site's performance and optimize load times. Google's goal is to provide users with the most relevant results and a great user experience.
Quality Guidelines about SEO friendly Website
(1) Make pages primarily for users, not for search engines.
(2) Don't deceive your users.
(3) Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
On-Page Rules for SEO friendly Website
(1) Use the keyword in the title tag at least once. Try to keep the keyword at the beginning of the title tag.
(2) Search engines display only the first 65-75 characters of a title tag in the search results.
(3) Mention your brand name in the title tag.
(4) Title tags should be descriptive and readable.
(5) Make SEO friendly URL Structure & use hyphen to make separation between words.
Establish yourself as a content writer
Content writer means, he or she is specialized to provide different types of website content. We have meet with different types of website at the time of net surfing. Every website has specific target audience and they provide us different types of content to achieve their goal. Website content should contain words (keywords) that attract and retain visitors on a website. Provide information, promote sales & convert the reader to a sale or paying customer these are the main characteristics of a unique content.
Now-a-days demand of skilled web content writers is increases, because without quality content a website cannot gain high revenues from online businesses. Analyze all the tasks before sending to the content writer, because they will make an impressive content to promote your website & you will gain more popularity, more visitors, more productivity through that promoted website. Provide proper keyword to your writer; because quality content should be aware about proper keyword density. People rarely read web pages word by word. They give importance over keywords. So, highlighted keywords, meaningful sub headings, bulleted lists, are basics of a unique content.
First two line of a paragraph is very important. Always try to highlight main idea of content within first two line of a paragraph. Users will skip over any additional ideas if they are not caught by the first few words in the paragraph. Credibility is important for web users. Content can increase your website credibility through 3 steps. Highlight your expertise very clearly in your website content. People are looking for expert information. So, website content must be producing us a clear picture about your company productivity & that can generate a huge number of customer. Website content should be providing accurate & up-to-date information to the visitors. This way you show your users that you understand and share their desire for current content, which makes you more trustworthy as a source.