Phenomenology of Mammon
Either what I’m about to write doesn’t make any sense and I’m slowly spiralling down into a state of madness, or I have managed to see the true essence of Mammon.
When one is fascinated by a certain character, it does not happen by a mere accident. Your unconsciousness responses to the seen images with different intensity, some things appearing especially meaningful to you. This text is not an analysis of the obvious allegories that were put into Mammon’s concept. Instead, I attempt to explain why his design and everything related to him “goes hard” and fascinates many at an irrational level.
Clowns and the Transcendence
Mammon is a clown and this fact is meaningful in itself. In human cultures across the globes, the universal transcendental reality is broken down into various local forms. Thus, "truth is one, the sages speak of it by many names". In other words, material reality consisting of concepts and forms is finite. By relying solely on it, one loses some of the possibilities that exist beyond the rational association with the world.
A symbol gives access to the deeper layers of existence which are otherwise inaccessible. For example, the rationally incomprehensible can nevertheless remain expressible in the artistic image. A clown, in turn, is the ultimate symbol of the symbolic expression in itself, as seen in its performances or playing of a role. It is an articulation of a desire to escape the human cerebral way of thinking. Clown’s intuitive trickster nature allows it to access the realm of existence that go being the conventional categories of reason. It exemplifies how a wordless intuitive artistic expression can compensate for the deficiencies of a language. Clowns playfully engage with the reality and lure us into a region of the spirit beyond any material or societal creeds. Thanks to their silly form, clown embodies a statement that point beyond themselves into the realm of everything instinctive and irrational.
In a letter to comedian George Carlin, Byrd Gibbens, a professor of English at the University of Arkansas at Little Rock, wrote about the significance of the trickster in indigenous myths:
Many native traditions held clowns and tricksters as essential to any contact with the sacred. People could not pray until they had laughed, because laughter opens and frees from rigid preconception. Humans had to have tricksters within the most sacred ceremonies lest they forget the sacred comes through upset, reversal, surprise. The trickster in most native traditions is essential to creation, to birth.
Balancing between Chaos and Order
The Helluva Boss’ merch of Mammon depicts him in a dynamic and balancing pose. Any good clown is always balancing between chaos and order, not falling into the extremes of both.
One thing those depictions of Mammon instantly remind me of is the World tarot card. It usually represents the archetype of completion, achievement, fulfilment, sense of belonging, wholeness, harmony. This card has a dancing figure at the centre. The figure is constantly in motion, but it moves harmoniously, calmly balancing between opposites. Its expression of unity and fulfilment is eternal yet dynamic rather than simply static. One feels the cosmic rhythm and participates in it. There are four figures on each corner of the tarot card, representative of the four corners of the universe, the four elements, and the four evangelicals. Together, they symbolize the harmony between all of their energies. And all of them are is the dancer’s control. Mammon, in return, has four hands.
In fact, it is not a mere coincidence that The Fool and The World tarot cards both have a dynamic yet balancing figure at their centre: this state is the beginning and the end of all being, starting with unconscious wholeness and moving to its conscious experience. The clown is the perfect synthesis of Apollonian and Dionysian drives: it is a whim that has gained form and purpose. A repressive (Apollonian) society needs a mediator between it and a Dionysian element, a safety valve through which one can give a symbolic satisfaction to the antisocial tendencies. Without the latter, human life is misbalanced. One must experience what Friedrich Schiller called the play drive. It unites the infinite and the finite, instinct and reason, and life and form in the human experience. In order for the play drive to effectively mediate between the body and the mind, humans must develop passivity, practise intuition, and open up to the universe. They also need to practise using reason and active stance towards the world. When both are accomplished, a person can experiences a balance between two polar opposites of being at once; they feel themselves as ever-changing matter and come to know themselves as an eternal mind.
Artistic expression results from the balance and union of two opposed principles of rational and irrational. By being like a clown and engaging with life in a playful, symbolic way, you transcend yourself and become fully human.
Taken from the Shark Robot merch store, Twitter: zllm6
Spider Web and Mandala
Mammon is a spider demon. His territory is packed with spider web visuals, including “the lounge” he sits at during the performances. Spider webs are an unconscious but a meaningful creative phenomena, a beauty that is produced by an instinct. They also bear a striking resemblance to mandalas.
Mandala can be found in all the ancient cultures and is a symbol of life’s innate interconnection and of the Self, a unification of the conscious and unconscious life of the individual. In terms of one’s inner world, it represents the inherent order of the soul in centre of which resides the God itself. A centre that unites all polarities and contains the essence of all that emanates from it. There is no linear evolution; there is only a circumambulation of the Self.
In the mythology of many Native American cultures, an important figure called Spider Grandmother (Hopi Kokyangwuti, Navajo Na'ashjé'ii Asdzáá) can be found. She has a central role in the creation myth as the Creator who spun the “Web of Physical Life”. It is upon the strands of this web that all life is interconnected, with each creature being a vital and integral strand in the cosmic web.
Hence, a spider web can be viewed as a symbol of the organised cosmos and primal source of everything.
Unio Oppositorum
Mammon at his core is a union of opposites. To begin with, he unites the classical dichotomy of matter and spirit in himself. He has animal features and is still a spiritual being. His concept as an “animal deity” also corresponds to the ancient tradition of depicting beings with a divine status as animal-like: Egyptian pantheon of Gods, some Babylonian Gods, three animals following the Evangelists, and so on. Even the Christ was attributed with animal features, being called “a lamb of God”, “a fish”, or being depicted as a snake on a cross. Both, the instinct and the spirit, belong to the wholeness of the cosmos.
Mammon encompasses numerous other opposites within himself: he’s both goofy and dangerous, he’s a “baby” or “a manchild” to some and a sugar daddy to others, he’s lazy and extremely energetic at the same time, he’s fat yet very agile and has a very good body coordination, he has teeth and claws yet reminds you of a teddy bear, he’s both the performer and the manager, he’s both “a rock star” and an traditional artist, he’ll take from you but also give you what you want, his theme music is a combination of a classical circus jingle, a tune from “Carmen” and electric guitar rizz. Despite all the opposites at hand, everything feels natural and balanced in Mammon.
Even Mammon’s black-and-white stripes in his full-demon form indicate the consciousness of the opposites in him: he is not just light or not just dark; he is a combination of the two. This detail of his appearance reminds me of Koshare Pueblo Clowns (sometimes called Sacred Clowns).
For the same reason Mammon’s dualistic patterns on his clothes are extremely fitting and symbolic.
The Double, the Trinity and the Quaternity
“One becomes two, two becomes three, and out of the third comes the one as the fourth.” Carl Jung, C.W. Vol. 12: Psychology and Alchemy
Mammon has two Fizzbots sitting beside him. Folk cosmologies commonly feature twins, who are typically engaged in an unending battle with each other. Reality consists of a multiplicity of things: the division into two was necessary in order to bring the ‘one’ world out of the state of potentiality into reality. Dualities coexist in an undifferentiated manner in their natural state. However, the tension between the opposites grows stronger as consciousness awakens. An irrational third, the transcendent function, manifests from this conflict and unites them.
The fact that the Twin Fizzbots look gender ambiguous is meaningful: they are in unison and transcend the sexual duality, with “the transcendent function” being Mammon’s wish to make them androgynous. For the same reason it is very symbolic that in the storyboard, Mammon had two groupies of opposite genders sitting beside him: it is a “the divine pair” of complementary opposites united through Mammon’s equal attraction to them.
In alchemy, a lot is revolved around the “Mystery of Coniuctio” (of the Conjunction, the Marriage of the Opposites). The conjunctio requires a medium for its realization. The fruit of this union is the “Philosopher’s Son”, the Mercurius. He is a trickster entity that balances between two opposites, and is the base and the end of all being, an integration of light and dark, good and bad. This alchemistical process expresses itself in a trinity, tria prima, related to the law of the triangle. The law of the triangle is natural law formed from the union of two opposite but complementary equal halves to produce a perfect manifestation. Consequentially, the Twin Fizzbots (having complementary outfits with patterns on opposite sides!) are joined in Mammon, with them forming a trinity together.
Mammon has four arms. Four is a culturally meaningful number and an omnipresent symbol of the cosmic balance, as expressed in four cardinal direction, the four "Holy Creatures" that bear the Divine Chariot, four seasons of the years, fours functions of the consciousness, etc. Quaternity represents wholeness and universality. Several Hindu deities are often portrayed with four arms. The iconography of four arms symbolises divinity and power, as well as dominion over the four quarters of the universe.
The Rhombus
Mammon’s current costume includes many rhombuses: a shape consisting of two triangles, one downward and one upward pointed, joined together. This geometric symbol represents the unification of low aspects with the upper. Because rhombus contains vertical and horizontal directions simultaneously, it expresses the concept of Unus Mundus that unites matter and spirit instead of treating them as two polar opposites that exclude each other. In other words, it’s a symbol of the Hermetic universal principle: "as above, so below; as below, so above", which is rooted in the ancient Egyptian mysticism and Hellenistic philosophy. According to it, the immortal and eternal realm of the inner world corresponds to the physical and mortal reality of the outer world that we all experience. With that, Mammon displays yet another symbol of a union of opposites.
The Value of Money
Mammon represents the sin of Greed in a physical embodiment. There is nothing he loves more than money, all his endeavours dedicated to making more and more of it. He desires the ultima ratio of all things worldly.
Aside from its economic function, money can be used as a driving force behind action, a benchmark of success or status, a means of expressing one's own value, a tool for exerting control over others, a means of achieving happiness, a solution to problems, a means of defining one's own worth, and a source of security. It is not inherently wicked.
Money also symbolises a storage of concentrated potential energy for later use, it links us to the material world. Soul needs money so it doesn’t fly off into some distant psychic reality. “Laying up treasures in Heaven, where moths and rust can not consume them” leads to disassociation from the material existence, condemning it to a degree it does not deserve. Before your physical death, you are forced to play by the rules of the world that put value on success and material gains. In Jungian school of thought, the first half of human life is dedicated to adapting to the outer world, planting your feet firmly on the ground and accustoming oneself to the conditions imposed on you, learning how to use the material restrictions to one’s advantage. It’s all about the expansion of life and conquering the environment you are inhabiting, which includes learning how to secure yourself and improve your life conditions by earning money.
Mammon is also the supreme patron of money. A demon who can help in accumulating wealth and attracting financial prosperity. So, next time you look at a Mammon standee on you shelf, think about that: could it be that you are creating a little altar to attract his favor? Maybe, on an unconscious level, you seek his blessing in terms of fortune, prosperity, and abundance? Could it be that Mammon keychain on your backpack is a magical charm you feel supported by in your earthly endeavors?
Taken from the Shark Robot merch store, Twitter: kstoooone
Colour Psychology
What are the positive features one could instinctually associate with Mammon’s colours?
In colour psychology, green represent health, life, and prosperity. Being a dominant colour in nature, green is associated with vitality, harmony, and growth. It is a harmonizing, balancing and calming shade. Green is also associated with luck: the Irish believe the wearing of the green brings fortune.
The gold colour is the colour of wealth, achievement, and triumph. Golden colour adds richness and warmth to everything that it comes in contact with. It illuminates and enhances other things around it. It is optimistic and positive, as well as being synonymous with divinity, wisdom and power in many religious settings. It inspires knowledge, spirituality, and a deep understanding of ourselves and our souls. For the alchemist, gold represented the source and end of all being, and the perfection of matter on any level, including that of the mind, spirit, and soul (the famous “Philosopher's Stone”).
Sometimes, purple colour can be seen in things associated with Mammon (his advertisement for Fizzbots, the interior of his concert building, etc.). Purple, green and gold are Mardi Gras colours.
Mammon’s merchandise usually feature lime green, a hue mixture of yellow and green. Lime green is a bright, electric colour full of vibrancy and energy. It is a colour closely associated with confidence, and is thought to promote feelings of liveliness and excitement. It is also a colour that is said to stimulate the mind and body, and to promote creativity.
In conclusion, Mammon’s visual appearance features colours that have a psychologically vitalising and positive effect on the viewer, making him a very pleasant character to look at.
KA-CHING!
The known laws of physics forbid the movement through the outer space of either mass or energy faster than the light speed. Mammon doesn’t care about that, he simply teleports wherever he pleases.
The trickster archetype is a “boundary-crosser”. They violate principles of social and natural order, playfully disrupting normal life and then re-establishing it on a new basis. They will dismantle, construct, manifest themselves, move, and perform tricks that seem to bend all notions of causality, normality, and sense. All your prior knowledge and assumptions will be casually thrown out the window by these entities. They excel at manipulating reality to their will and breaking the laws of physics. The strangeness of Mammon does not end there. Where does the „ka-ching“ sound and confetti come from? What are those voices of cheering kids? Mammon is a reality warper and uses his abilities in the most childish yet endearing way possible. You are confronted with something that blows up your categories of judgement and does not give you a coherent explanation for anything you saw. These are just facts you need to somehow integrate into your established picture of reality.
The Jester and the Death
There could be a very profound symbolism behind Mammon’s skeleton suit.
The medieval understanding held that the root of all foolishness was the denial of God (logos, ratio). Any detachment from human reason, or the instinctive, irrational, and impulsive behavior that prioritizes desire over purposeful thought, was referred to in this context as "foolishness." Foolishness and sin were set on the same level. Those who denied the existence of God were doomed to eternal death after their life on Earth had ended because they rejected the idea of an immortal soul (and, instead, lived a life of an irrational desire-driven “animal”).
The Fall of Man brought death into the world. Adam and Eve lose both paradise and immortality when they choose to follow the serpent instead of God. The Old Testament provides an explanation for the two greatest mysteries of human existence: first, the imperfection of man and, second, the temporal limitation of his existence. If original sin is the reason for death and if foolishness has the same meaning as the original sin, then foolishness should also have a causal connection with death. This was, in fact, the conviction of people in the late Middle Ages.
The fool and the death are believed to have a kinship relationship in the Dance of the Death frescoes. The death appears in numerous depictions of it dressed as a jester. During the turn of the Middle Ages, there are actually a lot of visual arts examples where death and the jester are viewed as counterparts (window niche in the monastery of St. Georgen in Stein am Rhein; choir stalls of the church of St. George in Nördlingen, collegiate church of Öhringen in Hohenlohe, etc.).
The other implied connection is the fact that the Carnival (“carne vale”) is followed by the Ash Wednesday (“remember man that you are dust, and to dust you shall return”). Two aspects of man’s limitations (flesh and death) are thus seen as affiliated with each other in the liturgical year.
The Devil, the Jester und the Death are the Unholy Trinity of Christian visual art.
Truth is One, One is All, All is One
Cultural similarities across the globe underline the facts that, despite things being expressed in different ways, our psyche tries to communicate the same truths. All cultural manifestations have their unique features, but within their areas of action one can recognize the same archetypal patterns. Jungian analysts and mythologists pointed to the plethora of tricksters around the world.
Firstly, Mammon reminds me of the Laughing Buddha (Budai or Hotei) from Eastern cultures. His well-fed appearance represents abundance. When you observe the most popular form of the laughing Buddha closely, you will notice that he is always carrying a cloth bag that is filled with many precious items such as food, candies for children, and other riches. According to the belief, he will collect all your sadness and misfortune, put it in his sack and leave you with abundance and positivity. The sack also represents wealth and good fortune.
The most popular colour for household Laughing Buddha sculptures is gold. Even though it is a Feng Shui sign, Vastu Shastra experts also advocated for the placing of Laughing Buddhas in the home. To them, the smiling Buddha is comparable to Kubera (the god of wealth). Lord Kubera, celebrated as the Supreme Lord of Wealth and revered as the Treasurer of the Gods, stands as the epitome of affluence in Hindu mythology. Business owners and shopkeepers, seeking to accumulate wealth, turn their devotion toward Kubera.
Lastly, Mammon’s affiliation with the wealth and his jester nature draw parallel to the Roman God Mercury. He is a trickster and the god of commerce. His name is related to the Latin word merx, from which we get the English words merchandise, merchant, and commerce. It may also correspond to the Latin word mercari (to trade). Mercury often served as a mediator between the gods and mortals, including being a guide to the people who descended into the Underworld. Considering the fact that “the Underworld” is a symbol of the unconsciousness, this perfectly correlates with the previously mentioned ability of a clown to perfectly balance between rational and irrational state of being.
As stated above, the alchemy symbolically views Mercurius as the resulting “child” of the Union of Opposites, the restoration of the original undifferentiated state of the cosmos. The tria prima of alchemy needing for the achievement of this state consist of “sulphur, salt and mercury”. Sulfur, the "soul", is the masculine principle. Salt, as the "body", is the feminine principle. Mercury, as "spirit", is equivalent to "mind". Hence, the mystical trinity is: Soul, Body, Mind. It is, however, important to consider that the mind has two aspects (conscious and subconscious, left and right). This is metaphorically expressed in the balancing act of Mercury. This is why Mercury is often depicted with wings, he literally "flies between the two worlds". In the “In the mountain of the Adepts” engraving from Stephan Michelspacher's “Alchemia”, one can spot Mercurius at the top centre, being depicted as a playful, jester-like figure, standing in the same balancing pose like the Mammon standee.
Taken from the Shark Robot merch store, Twitter: kstoooone Conclusion
Mammon provides us with a plenitude of symbolic insight into the topics that continue to stay vitally relevant. Seeing Mammon is enough to feel like coming in contact with a primordial deity. You are confronted with something greater that yourself and experience “mysterium tremendum et fascinans”. Mammon is undoubtedly the best character ever created by the Western civilization.
*gives his cheek a smooch*













