Mish Guru

Unleashing the brand potential of Snapchat™

[mishguru-blog]

FUTURE MUSIC FESTIVAL x MISH GURU

FUTURE MUSIC FESTIVAL x MISH GURU

 The Future Music Mission:

To co-create a coherent Snapchat™ Story that captured the euphoric atmosphere of the five day Future Music Festival - as seen from the perspective of both festival goers and performing artists.

THE STORY

WITH HELP FROM MISH GURU, FUTURE MUSIC Festival:

Captured all Snaps sent directly from fans.

Rebroadcasted the most entertaining Snaps through their Snapchat™ Story

Posted behind the scenes content and brief artist interviews.

Uploaded branded graphics and high definition video.

   Mish Guru further assisted with the creation or repurposing of:

Branded graphics and high definition videos. 

Content for cross-promotion on Facebook and Instagram.

Behind the scenes content and artist interviews.

   THE RESULT

The INSIGHTS

Festival fans love content. With an average open rate of 76% across all Snaps shared it is evident that there is a hunger from loyal followers for bite sized pieces of festival action.

With a cumulative 987 Screenshots it's clear that followers like seeing Snaps of themselves and their friends - a factor that we believe is strongly correlated with word of mouth account growth.

The 7360 followers gained will provide Future Music with a highly effective communications channel for promoting upcoming events to loyal followers.

[mishguru-blog]

Snapcash - what will it mean for brands?

Today Snapchat™ announced the arrival of Snapcash - the peer to peer money transfer service that lets you send cash to your buddies through chat messaging. 

Cash payments through the app are a pretty big deal. With such a well established user base the potential for it is huge. Over here at Mish we spend a little bit (OK, OK heaps) of time on Snapchat™ so we thought we'd do a bit of a breakdown on how we see Brands capitalising on the new feature. 

We see three obvious spaces where in Snapcash purchases will be a winner: in-store goods, digital goods and ticketing.

In-Store Purchases

So you already follow Taco Time Inc on Snapchat™. They've just previewed a sneak peak of an upcoming new taco release. You're salivating. Right at the end of the Snap they put the call too action out to Snapcash through $5 and in return they'll Snap back a pre-paid taco voucher. Simple! 

Digital Purchases

A little know fact about Snapchat™ is that it does not distinguish the type of file that is sent through the app. Bands could in theory start driving album sales through the app*. Sports teams could start charging for exclusive video content. If it's digital and targeted at millennials then this might just be one of the most exciting new sales channels since Farm Coins came out in FarmVille .

*Don't expect this to happen in the immediate future but the potential is definitely there.

Ticket purchases

Snapchat has already become the hub of attention for big festivals so it takes very little stretching of the imagination to see tickets to the event also being purchased through the app.

Movies are a no-brainer also.The very first Snapchat™ ad was for the movie Ouija. It's not hard to see a call to action for a ticket purchase being snuck in there. 

 Long story short - there's a lot of different directions that Snapcash could go in. Whether consumers are willing to part with their cash through the app is something we'll be keeping a close eye on...

Let us know what you think, we'd love to hear what predictions you have for the space.

[snapchat-blog1]

Today is a big day for us - we are launching our first product created in partnership with another company. We’re huge fans of the folks at Square and have been big admirers of Square Cash since it launched – just type a dollar amount into the subject line of an email and send cash to...

[rrhoover]

This is an expansion of my piece published on PandoDaily.

When Snapchat first launched, critics discounted the photo-messaging app as a fad - a toy for sexting and selfies. Their judgements were reasonable. It’s impossible to predict the success of a product on day one, let alone its...

[mishguru-blog]

Mish Guru + Bigpipe Case Study

Background:

Looking to drive brand awareness amongst it’s tech savvy target customers, Bigpipe Broadband launched a simple Snapchat™ competition. The call to action:

"send us a Snap of why you deserve a PS4™.

Our Objective:

To provide a consistent measure of the Bigpipe Snapchat™ account performance and to simplify content management.

What we did:

Mish Guru setup the Bigpipe Snapchat™ account and ran it through our account management tool over the 5-day period of the campaign.

- Details for the competition were pushed out on the first day through the Snapchat™ story feature.

- Competition entries were collected and displayed for judging

-The impression performance of all content published was measured and presented through the dashboard.

Results:

By working with Mish Guru, Bigpipe was able to check in each day and see top line performance at a glance - a first for any brand using Snapchat™.

Throughout the competition, Bigpipe was able to achieve an average open rate of 75% for all content published on Snapchat™.  With the received content captured and stored in a user friendly format, Bigpipe was able to drive further engagement by republishing the top entries from each day across all of their social media channels.

                                         "I would happily recommend Mish Guru to others - they made the whole campaign super simple and  straightforward.”

Sophie Wigley, Senior Product and Marketing Manager at Spark Ventures

                                        "We had a lot of fun with the Bigpipe campaign and were stoked with how easy and transparent our tools made it for Bipipe to pursue Snapchat™ as a marketing channel."

Tom Harding, Co-founder and CEO

[mishguru-blog]

Mish Guru Live Feed + ENSOC Case Study

Background:

Wanting to add another dimension to its RoUndie 500 event, ENSOC decided to utilize Snapchat™ as a way to broadcast the event to any fans or followers + as a means for participants to banter amongst themselves.

Our Objective:

To live broadcast the RoUndie 500 and build a sizable following over the 24 hour period of the event.

What we did:

Mish Guru setup the ENSOC Snapchat™ account and ran it through our account management tool for the duration of the RoUndie 500 event. The Mish Guru live feed feature was utilized  - this meant all content received onto the account could be forwarded through the ENSOC Snapchat™ account.

-The impression performance of all content published was measured and presented through the dashboard.

Results:

By using Mish Guru, ENSOC was able to attract a sizable following (330) and achieve an incredible 19,000 story impressions within a 24 hour space.

Even more remarkable is that these figures were achieved through sole use of the Mish Guru live feed tool - meaning not a single piece of content was created by Mish Guru or ENSOC.

These figures highlight the incredible level of engagement Snapchat™ can provide for a brand when quality, entertaining content meets a target audience rich in Snapchat™ user-ship.

Want to see how we did all this?

Jump on this link a we'll show you :)

[mishguru-blog]

Brands new to Snapchat™ commonly ask us about how to get started on the app. Instead of re-inventing the wheel we figured we'd point you at this excellent resource from Ross Simmonds. It steps through account set up, using the app and then a few tips on Snap Marketing:

The Ultimate Guide to Snapchat™ Marketing 

Cheers Ross!

Tweet this

// <![CDATA[ !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); // ]]>