Marketing Trends in 2014 That Impact Small Businesses
We're going to highlight 2 key points from the worldwithanedge post about trends for 2014 that also applies for the small businesses in our local network.
Content Advertising
"Customers don’t buy what you do, they buy why you do it"
It is ironic sometimes that small businesses, despite so much personality and unique character, fail to demonstrate those qualities in their online communications. Too often we see local shops being too commercial-like and formal.
Stop that! ('cuz it's not who you are!) Start telling your customers about your passions and the special flair you bring to the community.
That's why every Miss Nev video shares the story of the owner and not just what they do. We try to tell why you love what you do and why we should love it to. Share the love!
Emphasis on Experiential
Despite not having HUGE budgets to create events or street performances, as a small business, you are by very nature, an experience.
Most business owners overwhelmingly ranked in-person interactions as the best form of engagement with a customer. Small businesses know that what makes customers a truly loyal customer is a trust and confidence in the staff and the experience they have when shopping or doing business there.
Of course, Miss Nev is here to support your efforts in that and help you emphasize that experience even more.
