Brand Identity for Hungry Beast by Savvy Studio
“Hungry Beast is originating from the need to create a café and a place where health meets casual. Through the visual elements and materiality of the space, we were able to create an atmosphere that felt authentic and honest. Quality and simple materials such as wood and clean lines were maintained in the small space to let the ingredients stand out. This idea is reflected in the choice of visual representations for the brand. Baldessari’s Connecting Dots and Gemini series were the main inspiration for the branding element. Through stripping back packaging elements to their core with a simple abstract detail of color reminiscent of Balderassi’s Gemini series.”
Savvy Studio is a Branding & Architecture design practice based in New York and México. Savvy’s expertise involves working around the globe on different ventures including boutique hotels, restaurants, retail spaces, art galleries and museums.
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