122: Tom Kulzer on Practices That Improve Engagement In Email Marketing
With technology at hand, emailing has become an integral part in the business, most especially in the growth aspect. Talking to us about successfully doing email marketing is Tom Kulzer, founder and CEO of AWeber, one of the most well-known email delivery businesses in the world. Tom shares great insights on how we could figure out a way to get people to open more of our emails. He talks about having an algorithm that improves engagement as well as some of the best practices that he has seen from his best customers, from content to funnels. Tom goes deep with all of this and puts forward how to create connections among people in remarkable ways.
Tom Kulzer on Practices That Improve Engagement In Email Marketing
Our guest runs one of the most well-known email delivery businesses in the world. He’s the Founder and CEO of AWeber. As many of you may remember, back in the earliest days of the internet, using technology to sell products was still quite new, particularly those who wanted to use email. While working at a computer hardware company, he realized that sale prospects were falling through the cracks due to lack of follow up. He did what any good engineer would do, he solved the problem. His little startup in 2002 has grown to over 100,000 customers and is probably the most prominent email delivery company in the world. Welcome, Tom Kulzer, to the show.
Listen to this podcast => 122: Tom Kulzer on Practices That Improve Engagement In Email Marketing
Subscribe and check out all the latest episodes at=> iTunes, STITCHER, Play Music
Mitch Russo https://mitchrusso.com/













