Chapter 8 - Graphic Design (Option #10 - Parody the Reading)
Where I decided to parody the reading was on page 182 in the packaging and logos section:
Bass designed the visual elements that we often see of such products as Wesson toils, Lawry’s seasonings greetonings, Southern wipes, and Ohio Blue Flip matches. In 1970, he redesigned the logo for the Quaker Oats Company to give it a more modern look. Not to mention that the guy just looked flat-out old. Before being acquired by Philip Morris, General Foods had Bass redesign its logo. The main reason behind this is because they thought the old design was incredibly boring.. or just wasn’t selling at all. The leaf pictograph within a thin, green, open-ended line symbolizes wholesomeness, growth, strength, and dynamism (whatever that means). He has also redesigned logos for the United Ways, the YWCA, Continental Airlines, United Airlines, Warner Communications, and Minolta. This guy is kind of a big deal. His logo for the Girl Scouts (and their cookies) manages to convey a sense of diversity within the organization using only one color which is green, which still won’t make me not think about their awesome cookies.












