MONUMENTAL PROPAGANDA

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Louis Vuitton Amsterdam City Guide

Helped write and edit the latest edition to Lous Vuitton's Amsterdam city guide. So much time, so much info, it really is a guide of beauty. & looks sharp on the bookshelf.

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Hops & Chaos: a big book about beer

For the last 10 years give or take i've been house wordsmith and poet for the successful Dutch upstart beer brand Uiltje. Together with owner Robbert Uyleman and celebrated Dutch artist Gerben Valkema we've churned out something like 400 labels over the years. Reason enough to bundle them in a book with publisher / Uitgeverij L. All the crazy-*ss labels, all the beercan poetry, all the fun. Book launched this week across major Dutch outlets.

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STRAAT MUSEUM

Edited this fantastic museum catalogue for STRAAT, Amsterdam's monumental ode to street art.

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Brewing a Better World

Wrote this 'Brewing a Better World' script for Heineken in collaboration with production agency We are Duffree.

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FEADSHIP PILOT #23

PILOT is an annual collaboration with the amazing crafts(wo)men at yacht builder FEADSHIP.

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HS Kwartier: New Dutch Hood

Collaborated with the creative brand architects at Circus to reimagine/brand HS Kwartier, a new urban playground/neighborhood in The Hague.

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DE GRAANREPUBLIEK

De Graan Republiek (The Grain Republic) is a great project I got to contribute to in the far north of Holland looking for ways to revive Dutch grain.

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Moyee Chats: A Micropodcast about 4th Wave Coffee

Hosted a short podcast series for the good folks at Moyee Coffee about impact brands and the moral compass driving the best brands today. 

Check it out on Spotify.

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Hooghoudt Reinvented

Created the tone of voice and contributed much creativity to help the serious genever heads at Hooghoudt reinvent this most illustrious brand. Since 1888. 

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Wallpaper*: Living Labs

Every month I pen a pop culture soundbite for Wallpaper* Magazine in London. They publish it, I wait a bit, then I republish here. A random running commentary on the world. This is from January.

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University campuses have a long been innovation hotbeds. From Stanford’s Prison Experiment to Pavlov’s dogs study, universities offer the perfect storm of eager early adopters, corporate capital and government grants. Today, universities function as living labs for digital disruption. At Peking University, facial recognition software is making student IDs obsolete. Both Bolton College in the UK and Deakin University in Australia answer student inquiries with Siri-like virtual assistants. The University of Michigan has its own fleet of self-driving shuttles. San Diego State University uses Virtual Immersive Teaching and Learning (VITaL) to study astronomy. Anthropology students with their drones, engineers and their simulators, set designers Imagineering on AR stages, aspiring doctors practicing on virtual dissection tables, this is now de rigeur on every self-respecting smart campus. 5G and IoT will make them even smarter. Non-students need not fret. What happens on the campus doesn’t stay on the campus. All these innovations are coming to a city near you.

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Amsterdam Conservatory

New tone of voice + new editorial editorial for Holland’s top music conservatory. Awesome vertical campus in Amsterdam, go for a Sunday stroll.

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A manifesto for the party people at go-go festival app Woov. The manifesto may for internal eyes only, but the app is available to everyone. 

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Commonlands

Created the tone of voice for this impressive and important initiator, catalyst and enabler of large-scale and long-term restoration initiatives. A shout out to their mission to transform degraded landscapes into thriving ecosystems and communities based on sound business cases and aligned with international policies and guidelines.

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In Search of Fair Chocolate

Joined the United Nations Development Programme, Moyee Coffee and a few cocoa coops in Ecuador to create the fairest chocolate bar on the planet. Exploring new business models that share the wealth more equally between producers and brands.

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Leaseplan’s crazy ambitious ‘What Next?’ film

Wrote the script for this pretty freaking ambitious LEASEPLAN film directed by The Panics' Mischa Rozema and commissioned by Amsterdam agency Etcetera. The 3 minute long film sees journalist and 'Grand Tour' presenter Richard Hammond take the lead in a cinematic, action-packed and unexpected journey through the future of private car leasing.

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Heineken’s ‘THIS ONE IS ON US’ water tap stimulates moderate drinking

Worked closely with the guys and girls at Heineken and their creative ecosystem to create this low-threshold and high impact moderate drinking concept unveiled under the Enjoy Heineken Responsibly (EHR) umbrella. Launched at the Rio Olympics, the ‘This One Is On Us’ tap was just awarded the ‘Brands Nudging for Good’ prize from AIM. 

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Brand Conflict Model

Helped the good guys at Lemon Scented Tea create an agency film. Not bad boys, not bad at all! Check it out...