More Sales for You

There are so many “SEO Experts” out there… Why Choose Us? You want an affordable, results-oriented solution. We have a system specifically targeted to small business owners. We know that your marketing budget is often squeezed by other expense demands....

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Online Marketing Tips to Engage More Followers on Social Media

Social media has changed online marketing since entrepreneurs discovered its potential for promoting their business. In fact, according to AdWeek, 79% of business owners say that social media is the most effective channel for business-to-business brands. Despite the fact that business owners spend only about 15 percent of their budgets on social media, it still yields one of the most impressive results for them. Here are some online marketing tips for companies in Peterborough and beyond that want to engage their followers and create a commanding presence on social media platforms.

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Social Media Marketing: Understanding Paid, Owned and Earned Media

Social media marketing is an important tool for any business in Peterborough, yet using it for maximum effect requires careful thought and planning. Social media marketing encompasses three main types of media: paid media, owned media, and earned media. A healthy mix of all three is vital to your success.

Paid Media Paid media is anything that you pay for to deliver your brand’s message and/or drive traffic to your site. It includes search engine adverts, promoted posts on Facebook, and sponsored tweets on Twitter. It is the catalyst that feeds into your owned media and creates earned media. It can work on a large scale and can be controlled. Owned Media Owned media is any communication channel or platform that you create and have control over. It includes your Facebook, Twitter, LinkedIn, Google+ and Instagram accounts. It is your platform for housing robust brand content and creating long-term relationships with new and existing customers. Earned Media Earned media is free publicity generated by your followers. It includes retweets on Twitter, likes on Facebook and comments on YouTube. It expands the reach and credibility of your brand’s message. Once you have decided on the right mix of social media for your business, you must conduct experiments to assess your performance. Simple experiments such as pre- and post-tests that measure the activity of new and existing customers before and after a social media campaign are a useful way of understanding the way in which your paid, owned, and earned social media are strengthening each other’s impact.

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Back-to-school season is just around the corner, and businesses are stepping up their game to reach out to students and their parents. Five key product areas enjoy heavy sales during the back-to-school season: books, apparel and accessories; computers and consumer electronics; music and video; toys and hobby; and office equipment and supplies. If your business is offering these products, using social media in your marketing strategy should be top priority. More than at any other time since social media caught fire among internet users, recommendations from social media have become just as influential, if not more so, than word-of-mouth. Your business can leverage social media marketing to your advantage through these following approaches: Reaching Out to Teenagers You can make students excited to go back to school by posting aspirational ideas that they can view on their mobile phones.

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While many business owners are aware of the concept of online reputation management as a component of internet marketing, very few are maximizing the strategic benefits of online reputation management. ORM and the Enterprise Much of the success of any business revolves around the positive reviews that it receives from its customer. Otherwise known by the acronym ORM, online reputation management seeks to collate these reviews onto platforms that can be viewed by the general public (such as Google Places and Yelp). This is important when one considers the fact that more than 85 per cent of consumers rely on the reviews of others when deciding on a purchase. Knowing the Desires of the Consumer Data from ORM efforts and related online marketing campaigns tell the business owner what is necessary to keep a customer happy.

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Get Immediate Traffic with Social Media Marketing

If you are a small business in the Peterborough area, and are just about trying to get your website running more efficiently, you may be wondering how you can get more people, especially potential future customers, to come and visit your site. There are billions of websites online, and you know that if you can’t drum up enough creative strategies to get noticed, your website is going to get lost among the thousand others. However, this doesn't have to be the case if you use social media marketing.

Social media marketing means promoting your website through social media sites, such as Facebook, Twitter, Pinterest, LinkedIn, and Google+. Statistics show that there are currently over 1 billion users registered on Facebook, and over 600 Million on Twitter alone. Therefore, why pass up the chance of getting your website and business right in front of the eyes of all these users—the buying public.  

Social media marketing also provides the opportunity to get immediate traffic to your website. Promoting your website using search engine optimisation is an important marketing strategy over the long term; the results may take time, but they’re enduring.

Using social media websites for your business also means you get to interact with your customers in a way that you’ve never done before. You can find out their preferences and their dislikes, and discover what makes them more responsive to your products. Social media gives you a chance to get great customer feedback instantly.

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Three Main Benefits of Social Media Marketing

Social media marketing has become an effective solution for many businesses in Peterborough. This technique helps people promote their businesses and increase their brand recognition successfully. Moreover, social media marketing allows business owners to establish a good reputation with customers. Consider these top three benefits of social media marketing:

Social Media Marketing Provides Great Advertising Opportunities

Popular social media sites such as Facebook, Twitter and Instagram can drive high levels of targeted user traffic to your site. Social media marketing is a cost-effective online advertising solution that provides a high return on investment. Targeted traffic generated by social media sites is perfectly converted into potential clients, orders and sales. As a result, social media marketing will help you increase your sales and business revenue significantly.

Social Media Marketing Enhances Brand Popularity

The popularity of your brand will grow quickly if you promote your business in social networks successfully. If your brand becomes popular and more trusted, people will recommend your business to their relatives and friends. When that happens, your client base will grow quickly.

Social Media Marketing Provides Better Customer Experience

Social media marketing can be used by business owners as a good channel for communication with customers. If you see any complaints about your products or services then you will manage to react to them quickly. Social media will help you manage the online reputation of your business in an easy way.

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If you’re a business owner or a marketing employee, you’ve probably been urged to use social media to market the business. Social media marketing can indeed be useful for your business, but unless you find a way to stand out amongst your many competitors, then you’ll be easily overlooked.

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When a prospect in Ontario, however, is looking for a remodelling project that involves “green” and sustainable materials and techniques, it may become increasingly challenging for you to land the job. How do you let your prospects know you are the right company to choose? How do you ensure they find you amidst thousands of competitors in the construction industry? It’s time for your company to consider online marketing in Peterborough through firms like moresalesforyou.ca. While many Canadians are starting to embrace “green” construction methods for their remodels, and acknowledge the benefits of recycling and sustainable goals for energy savings and lower carbon emissions, “green” contractors are still not that prominent in the crowd of builders. Without proper positioning and marketing, you could easily fade among other companies that don’t support sustainable practices.

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Why Streamlined Navigation is Critical to Sales

One of the most important aspects of any internet sales strategy actually takes place before the visitor ever makes a purchase. In this instance, we are referring to their experience in regards to the website they navigate to. Why is this initial visit so important and what are a handful of the best ways to guarantee that a client finds what it is that he or she is looking for?

Simple is Better

The greatest benefit of a simple web layout is that a visitor can easily browse from page to page. A recent study showed that more than 55 per cent of users spent less than a minute on a site before leaving if they did not find what they were looking for. That’s why the homepage should always contain clear links to other categories as well as a help section for additional questions.

Less Text, More Graphics

Although there is no doubt that a good deal of competition exists in Peterborough, local companies should spend less time verbally touting their services and place more effort into the visual impact of their presentation. In other words, brevity is the soul of wit. Infographics, videos and eye-catching pictures are all excellent ways to convey a certain point to the reader while not losing their attention.

By keeping a website simple, users are more likely to engage and in turn, the chances of a sale arising from mere interest are dramatically increased.

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Tips on How to Make a Successful Viral Post

There are no hard-and-fast rules on how to create a viral post, but there are things you can do to improve your chances of making a post go viral on Twitter, Facebook, or the ever-growing Google+. Getting a post to go viral is, more often than not, 80% luck, so keep trying and posting until you hit the jackpot.

Do Not Automatically Hop On Trends

It is tempting to hop on viral trends and make a few of your own, but the fact is that hundreds of other people, with a lot more time on their hands, are going to beat your efforts into oblivion. For example, there are times when a new song comes out and people create viral videos based on changing the words.

Look at What People Are Exposed to Online

This is probably the most effective tip for creating viral posts. The only problem is that the posts have a very short shelf life. Your job is to push and promote your post as quickly as possible to ensure it has considerable impact before it dies out.

Take a look at what people are exposed to on the Internet and build your viral post around it. Clever marketing comes in when you insert your branding message or marketing message into the post so that it too is carried around the Internet when people pass it around.

Clever online marketing will enable you to speak to your target audience in a way that appeals to them more than others. Just ensure that your post doesn’t alienate your target audience, and make sure it can’t be interpreted in a way that damages your brand’s reputation.

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Peterborough Online Marketing: Making a Timely Social Media Campaign

What started out as an amusing debacle between those believing that a certain dress posted on Tumblr was blue and black and those seeing the dress as white and gold turned into a powerful statement about domestic abuse. This was what the Salvation Army had done with The Dress phenomenon, turning a somewhat amusing online trend into a statement regarding a relevant issue, to overwhelmingly positive feedback.

Like what the Salvation Army did on social media, your business can also have an equally effective yet relevant social media campaign that could not just leave a lasting impression among your target audience and form relationships with them, but could also turn into increased revenue without pushing sales.

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Online Marketing for Eco-Friendly Businesses

Online Marketing for Renewable Energy Companies One of the most lucrative fields within Canada is the renewable energy sector. How is this related to internet marketing? The figures alone illustrate this relationship. According to 2013 statistics, no less than 63 per cent of electrical power was generated through renewable means, primarily hydroelectric sources. Therefore, renewable energy sources is an absolutely massive market. As the need for a lower carbon footprint increases in the foreseeable future, companies must allow their presence to be known online with the right marketing strategies. Cost-Effective Solutions There are several benefits to a robust online marketing strategy including:

The use of social media sites such as LinkedIn to efficiently address a target audience.

The ability to analyse current sales campaigns.

Active engagement with clients.

Enhanced public relations.

For any company that wishes to better the environment while enjoying an enhanced online presence within their industry, the benefits enumerated above cannot be overstated.

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Green Internet Advertising Strategies Show People You Care for Nature

One of the prime selling points considered by many businesses today is “going green”.  Clever marketing is part of the equation in making it happen. However, as Matt Villano notes in his article for Entrepreneur, including “going green” as part of your marketing strategy needs to be carefully considered.

The emphasis on environmental consciousness, and meaning every syllable of it, is not lost on Canadians.  Canada is a pioneer in the use of environmentally-friendly measures, such as reprocessing organic waste materials; and some surveys note that people are open to a slower economic growth if the trade-off is reducing the danger of global warming. When your business wants to send the message that it has gone green, get the services of experienced online marketing companies like More Sales for You to help make it work.

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Establishing Brand Awareness in the Online World

Online marketing is evolving at such a speedy pace that it’s projected to overtake the popularity other media forms in just a few years. As understanding of users’ online behaviors continues to get better, business owners can now effectively focus on building a brand name with long-term recall and awareness. Below are three ways for business owners to harness the online realm of branding to their full advantage:

 Market targeting

 The objective of market targeting is to reach a specific type of audience. Its main goal is to propel immediate website visits and sales, but it can also be used to increase brand awareness. By engaging with the brand’s identified target market, business owners can build awareness on a much larger scale.

 Search targeting

 Search targeting is designed to make your brand easier to find for those who consciously seek out your type of product or service. To achieve success in this area, business owners must target interest-based keywords (to connect with their audience via relevant interests) and trail-based keywords (to promote their brand’s unique traits).

 Developing the right message

 A strong branding effort requires sending out the right message. Conveying the brand’s story and making meaningful impressions will be key for this type of marketing effort, as these will help you constantly serve relevant and resonating messages to your audience.

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Peterborough Online Marketing: Search Engine Change Coming April 21st

"If you haven't already done so, hop on your mobile device and make sure your website is mobile-responsive (or friendly). What does this mean? It means that your website can be easily read and navigated with a minimum of resizing and panning across a wide range of mobile devices. In short, it's user-friendly, which is what every website should be. Effective April 21st, Google will be putting greater recognition on mobile-friendliness as a ranking qualifier in search engine results. They are doing this in response to the fact that most people now begin their online research for products and services from a mobile device. "

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Peterborough Online Marketing: Search Engine Change Coming April 21st

"If you haven't already done so, hop on your mobile device and make sure your website is mobile-responsive (or friendly). What does this mean? It means that your website can be easily read and navigated with a minimum of resizing and panning across a wide range of mobile devices. In short, it's user-friendly, which is what every website should be. Effective April 21st, Google will be putting greater recognition on mobile-friendliness as a ranking qualifier in search engine results. They are doing this in response to the fact that most people now begin their online research for products and services from a mobile device. "

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Making a Website in English and French

Some businesses with an online presence thrive on being able to reach out to customers in their native languages, especially when the language is the country’s official tongue. In the case of Canada, many websites will have an English page and a counterpart French page with professionally translated content. If you’re going down that same road, too, negotiating the approach will be doable when you have Peterborough online marketing professionals working with you.

Defining Languages

Some Internet and linguistics experts say that the language codes, by and large, must be defined right on the pages themselves, with a primary language and secondary language(s) set up. If you use English, make sure it’s defined as either American English (en-US) or British English (en-GB), then fix the content accordingly by placing it within the HTML code at the top of the page.

Site Proper

Proceed with creating your business website as normal. That will serve as the template of the other language site. Take the time to use and implement the correct translations of the main site links. For the URLs, decide on whether to create multiple sites or use the main site domain to host other languages. The Government of Canada site is a good example of the separate-site strategy; the English-language page is open.canada.ca/en—and ouvert.canada.ca/fr for the French-language site.