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@mortonvisuals
Video Customer Testimonials Can Increase ROI
Video Customer Testimonials Can Increase Your #Marketing ROI. @MortonVisuals can show you how.
Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85% of U.S. internet users watch video content on their device, video customer testimonials can be especially effective. (more…)
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How To Achieve Brand Storytelling With Videos
How To Achieve Brand Storytelling With Videos
We have already discussed how lifestyle photography can benefit a company by giving them the opportunity for brand storytelling. If photos have that kind of marketing power, just imagine how beneficial video can be when raising brand awareness. While lifestyle photos allow consumers to get a feel for your business and the philosophy behind your company, video allows you to speak directly to…
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What Kind Of Business Can Benefit From Video Production?
What Kind Of Business Can Benefit From #Video Production? @MortonVisuals can explain. #marketing #videoproduction
You may have already guessed that this is a trick question: all businesses can benefit from video production. The number of digital video viewers is expected to reach 3.1 billion in the next two years. It is likely that (at least) one of your potential customers is in that demographic, whether you sell pencils or run a medical practice. (more…)
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How Lifestyle Photography Highlights Your Brand's Message And Values
How #Lifestyle Photography Highlights Your #Brand's Message And Values - by @MortonVisuals. #marketing
In a world where consumers are inundated with visual content, lifestyle photography is a necessary part of any company’s marketing strategy. Not only can this type of photography draw attention to your service or product, but it also presents a unique opportunity to highlight your brand’s message and values. (more…)
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Social Media Marketing: Why Audiences Respond So Well to Video Marketing
#SocialMediaMarketing: Why Audiences Respond So Well to #Video #Marketing - by @MortonVisuals
Social media marketing has gone from a minor concern to a must have in the span of just a decade. We’ve all seen the in-line ads while we’re scrolling through social media. The fact is, if you are willing to invest a small amount in a simple ad, you can reach hundreds of thousands of users. However, in a space where it is so easy to create an advertisement, how do you make sure your business…
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Corporate Lifestyle Photoshoot for Social Media Marketing - Prepare for Success
#Corporate Lifestyle Photoshoot for #SocialMediaMarketing - Prepare for Success with @MortonVisuals. #marketing #socialmedia #photography
A corporate lifestyle photoshoot is a great way to catch a consumer’s eye on social media. As of 2020, 3.6 billion people throughout the world were using social media. This presents an excellent opportunity for a company to promote their product or services. Continue reading
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3 Key Elements Of Lifestyle Branding Photos That Convert
3 Key Elements Of #Lifestyle #Branding Photos That Convert - by @MortonVisuals #marketing #photography
According to a paper published in 2004 (revised in 2012), approximately 65% of people are visual learners. That means they need to see what they are learning about in order to fully understand it. This is why a teacher might use charts. It’s also why a business might use logos, infographics, and lifestyle branding photos to promote their product or service. Continue reading
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Creating Marketing Photography That Resonates With Consumers
Creating #Marketing Photography That Resonates With Consumers - by @Morton Visuals
As the old saying goes, “A picture tells a thousand words.” While this may sound a little ridiculous, we believe that a good picture can tell an entire story. When it comes to marketing photography, it’s vital that the image grips the viewer with its own narrative. Marketing Photography Essentials Whether you’re marketing a product or a service, marketing photography can help you to instantly…
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What Makes Advertising Photography Stand Out From the Competition?
What Makes #Advertising #Photography Stand Out From the Competition? @MortonVisuals can help answer that question for you.
For just about any brand or business, advertising photography plays a vital role. In fact, 75% of customers rely on product images when making purchases. Strong images can show off your product or service in its best light and help clients and customers to remember and trust you. Like a good magazine cover, a good photo can tell an enticing story that hooks the viewer. With a good advertising…
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5 Signs You Need New Headshot Photos
5 Signs You Need New Headshot Photos by @MortonVisuals #marketing #PR #publicrelations
Headshot photos can be an excellent way to promote your business and put a face to the name for your clients. However, the quality of your photo can make a big difference in its effectiveness. If you have an old, blurry headshot, you may be wondering — is it time to invest in new headshot photos? Here are some signs that the time has come. Headshot of Allison by Morton Visuals Your Headshot is…
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Highlighting Your Team's Personality Online with Professional Headshots
Highlighting Your Team's Personality Online with Professional #Headshots by @MortonVisuals | #Dallas #DFW #marketing
Let’s face it — there’s nothing worse than a bland, soulless headshot. For a headshot to be successful, it should be memorable. And to be memorable, it needs to be filled with personality. At Morton Visuals, we believe that every single headshot should show a little of the subject’s personality. Here is a little inside look at how we infuse personality in professional headshots. Personality in…
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What Are the Ingredients for the Perfect Headshot?
What Are the Ingredients for the Perfect Headshot?
If you’re considering getting some new corporate headshots for your company, you may be wondering — what makes a perfect headshot? As far as we’re concerned, great headshots don’t need to be hard. In fact, the recipe for a great shot is pretty simple. Here are three elements that every good headshot should have. Rules for the Perfect Headshot Personality Every great headshot should have…
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Video for Business: What Kinds Can You Use?
#Video for Business: What Kinds Can You Use to Promote Your #Business? #marketing #contentmarketing #dallas
In Part 1 we discussed the increasing prevalence of video in business marketing. Google loves it, and rewards it, so it stands to reason that if you want to promote your business online then you should incorporate video. First let’s talk about how you can use video for your online marketing. There are different types of videos that a business can use. We won’t go in to things like feature films…
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Morton Visuals offers Video Production
Product announcement: @MortonVisuals now offers #Video Production in #Dallas!
Morton Visuals photography has now launched new video production services! It has been a long time coming, but we’re excited about the new opportunities – providing not only still photography for businesses, but videos that tell more of a story. Our video production is focused on better explaining your value to your (potential) customers.
“A photo is worth a thousand words,” but a video can s…
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Maintaining Brand Consistency with Official Corporate Photos
Maintaining #Brand Consistency with Official #Corporate Photos by @MortonVisuals.
Brand consistency is a crucial thing to consider for any business. Providing a consistent tone and image for your company helps your clients to place you and remember you. Plus, it makes you look professional and reliable — key for any company!
Corporate headshots are a great way to improve your brand image and credibility. However, when they’re done wrong, they can easily mess up your…
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Expanding Your Business? How Professional Photos Can Help
Expanding Your #Business? How Professional #Photography Can Help >> by @MortonVisuals
If you’re a business owner, you probably know that expansion is one of the most important goals to consider. However, while starting a business is hard, growing it can be even harder. In order to take the next steps with your business, you’ll need to create a marketing plan that sets you apart from your competition. One of the best tactics is to take professional corporate photos of your…
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Photos for Company Culture: How Corporate Photography Can Enhance Company Culture
How #Corporate #Photography Can Enhance Company #Culture by @MortonVisuals.
Company culture refers to the general feeling and ethos amongst a company’s employees. A strong company culture means that employees are all unified and they are clear in what the business stands for. The way employees feel about the business, the direction they want the company to go in, and the tactics they’ll use to pursue these goals are all considered a part of the company’s overall…
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