Social Media has forever changed the dynamics of art in how it is created and consumed. It can be shared, talked about, be more widely viewed, the possibilities are endless on a digital platform. For musicians, media convergence has allowed them to gain more exposure and listeners without needing a record label, touring, or other traditional music industry practices. It is the wild wild west (www.) out there for really any artist or business to succeed in the digital world.
Instagram in particular is now becoming a breeding ground for up and coming musicians. There are endless clips of covers, original pieces and collaborations posted on Instagram everyday. It’s often times overwhelming the amount of people posting their content in hopes of getting it out there. Still, numerous incredibly talented musicians are still unknown and not very popular, one of my favorites being guitarist Sam Birchall. My instagram feed is now littered with guitar content from non-mainstream artists. When a guitarist posts a great video, it is seen by a few at first. Then, when it gains enough attention, it is picked up by a larger instagram account, i.e @pickupjazz , @talented-musicians , @guitarsarebetter, etc., and shared to a larger audience. This creates a virtual community of musicians where new ones are found and established in the community. The viewers are also exposed and can interact to different artists. These artists are typically unknown to most, but are respected and inspire those within the community. In a way, the larger Instagram accounts have say of who gets the most exposure, but it is up to the artist to put out their material thats good enough to gain it.
Two prominent artists in this instagram community are Brazilian guitarist Mateus Asato and Japanese guitarist Ichika Nito. They were among the first guitarists to be “established” on Instagram and gain a following based on their incredible playing. As well as original content being posted on Instagram, many remixes and collaborations of previously posted content from other artists show up. This inspired my idea for my final project. I took instagram clips from both artists and remixed them, arranging background instrumentation. This goes to show the endless possiblities media convergence has on music. With countless clips of musicians online there is a never ending source of musical inspiration and collaboration.