Fourth Recipe
Hey there foodies, we know that these past weeks you didn’t had a lot of news from us, but were tough weeks for us (exam season)! Now, we are back and better than ever, a lot of exciting news are coming soon. So basically, during these weeks we were working on our intermediate presentation, where we need to present our past work and redefine some new things like the market/competitors analysis. We made a value curve comparing our business with a competitor´s one, which we choose as an ice-cream truck, and a TAM, SAM, SOM analysis. With this we discover that is not so easy like that to position ourselves in the market since it is a really new market and there are just a few direct competitors but a lot of indirect ones. Also, we tried to gather some data to start doing a more numeric analysis and to improve our TAM, SAM, SOM analysis but it requires a lot of time and effort so this took more time than what we expected. Now, the more exciting news, we are expecting to release a new post this week with the flavours that we are going to develop! Your opinion about it will be very important. Also, a new logo is coming out! And we won’t keep you waiting! :)
Additionally, we are going to test our product!!! So keep in touch to know when and taste in first hand our amazing organic deserts. To receive our news first, subscribe our landing pages!! :) Until the next recipe!!!





