MuffCake Factory

Adventure established from the craving of something naughtily sweet while still being organic.

[muffcakefactory-blog]

Fourth Recipe

Hey there foodies, we know that these past weeks you didn’t had a lot of news from us, but were tough weeks for us (exam season)! Now, we are back and better than ever, a lot of exciting news are coming soon. So basically, during these weeks we were working on our intermediate presentation, where we need to present our past work and redefine some new things like the market/competitors analysis. We made a value curve comparing our business with a competitor´s one, which we choose as an ice-cream truck, and a TAM, SAM, SOM analysis. With this we discover that is not so easy like that to position ourselves in the market since it is a really new market and there are just a few direct competitors but a lot of indirect ones. Also, we tried to gather some data to start doing a more numeric analysis and to improve our TAM, SAM, SOM analysis but it requires a lot of time and effort so this took more time than what we expected. Now, the more exciting news, we are expecting to release a new post this week with the flavours that we are going to develop! Your opinion about it will be very important. Also, a new logo is coming out! And we won’t keep you waiting! :)

Additionally, we are going to test our product!!! So keep in touch to know when and taste in first hand our amazing organic deserts. To receive our news first, subscribe our landing pages!! :) Until the next recipe!!!

[muffcakefactory-blog]

Third Recipe

Hi foodies, we would like to share with you our new updates of this week. First of all, we created and developed our website, go check it we are really open to suggestions and comments about it. Your opinion is really important for us since we just want to deliver the best experience possible with our brand. In our last class, we presented our redefined business model and the hypothesis that we decided to test with you. With those one’s we develop a questionnaire and a survey, which we would like to share with you! Go to our Facebook page if you are willing to take it, we would appreciate it a lot! Our efforts this week were with the script and the testing of them, but we also improve our blog and the Facebook page where we shared in the beginning of the week a new logo. Moreover, we started to think in which flavours we would like to offer and which combinations of them. This is a job in progress right now since we need to see which products or fruits are seasonal and which ones are not, and also creating some deals with suppliers. But we would like your opinion about this, so if you have any suggestion or if you want your favourite flavour in our menu just tell us and write a suggestion here in our blog! Until the next recipe :)

[muffcakefactory-blog]

Second Recipe

In this post we will share with you what we have done since the last post. So, in our last class we presented our business model and our doubts about it. It was really helpful to listen to the advices from our teacher, José Vasconcelos, and our other colleagues. So, we started our meetings by improving and refining our business model canvas (go check it! :)). Through the next weeks we will slowly and wisely improve it. This week, we focus our attention in the customer segments and the value proposition since one of the things that was missing in our canvas was a connection between them. At the same time, we focus our strengths in improving our blog (we told you that we wanted the full customer experience), it is very important since we want to start creating some positive associations in customers’ mind. Another accomplishment of this week was the development of our test hypothesis, we build some hypothesis that we think that will help us to clarify some questions and doubts related with our business model. One more time, we reflected about our lessons learned of this week to present in the next class, if you want you can check it on the blog! One of the more interesting things was the work and the complications (questions) that can appear when we are creating a start-up.

Exciting news, Philip improved our brand image!

Until the next recipe :)

[muffcakefactory-blog]

First Recipe

You may wonder where this idea comes from? As we described ourselves we are three master students studying management at Catolica Lisbon School of Business and Economics, but for now in this project it is fair to say that we are three “little entrepreneurs”. During one class of Lean Entrepreneurship Project our purpose was to come up with some ideas to create a start-up, it was there that our start-up: MuffCake Factory born. We joined two ideas from two of our entrepreneurs: Philip and Agatha to create a a food truck that has the main goal of satisfy the craves of the most trendy foodies with some organic muffins and cupcakes. At the same time we started to think in some partnerships to fulfil the customer experience, like with Nespresso or some natural juices (we are still developing this part). Through our next posts we will try to share with you our main achievements, questions, insecurities, lessons learned, and much more. Additionally, we hope that our experience help any other students or individuals that are starting their projects. Keep in touch, and we will be a open “book” for any comment/suggestion that you have for us.

Until the next recipe! :)

[muffcakefactory-blog]

The beginning

You think it’s easy to start a company. It’s enough only to have a great idea and then just go for it. Well, the idea is just 10%, as James Caan said.

We came up with an idea of selling organic cupcakes and muffins. Firstly, we needed to find a catchy name for our start-up and create a business model canvas, where we have tried to define, ex. our customers, key resources, value proposition. It takes time and we know that this business model will be changing throughout time.

This time, let us present our Business Model 1.0. You can find it on the left under the link “Business Model” :)