Second Recipe
In this post we will share with you what we have done since the last post. So, in our last class we presented our business model and our doubts about it. It was really helpful to listen to the advices from our teacher, José Vasconcelos, and our other colleagues. So, we started our meetings by improving and refining our business model canvas (go check it! :)). Through the next weeks we will slowly and wisely improve it. This week, we focus our attention in the customer segments and the value proposition since one of the things that was missing in our canvas was a connection between them. At the same time, we focus our strengths in improving our blog (we told you that we wanted the full customer experience), it is very important since we want to start creating some positive associations in customers’ mind. Another accomplishment of this week was the development of our test hypothesis, we build some hypothesis that we think that will help us to clarify some questions and doubts related with our business model. One more time, we reflected about our lessons learned of this week to present in the next class, if you want you can check it on the blog! One of the more interesting things was the work and the complications (questions) that can appear when we are creating a start-up.
Exciting news, Philip improved our brand image!
Until the next recipe :)