Masaba Gupta, owner and fashion director of the House of Masaba is a household name in India. She launched her brand when she was just 19. Under the guidance of her mentor Wendell Rodricks, she showcased her collection at Lakme Fashion Week a decade ago and the rest is history. It might sound strange but Masaba has never spent on marketing her brand. Yet, she is one of the well-known fashion brands within our country and abroad.
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So how did she achieve this massive reach and recall of her brand. It was through major collaborations with top brands from different market segments. Be it fashion or FMCG or beauty or automobiles or jewellery, she collaborated with all of them.
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Masaba Gupta, the young achiever
Masaba was listed among 'Top 30 under 30' entrepreneurs in India by Forbes in 2017. Her brand is known to the masses and is appreciated for her unique sense of design and vibrant hues. Her pop art depicting Indian motifs has been a hit since its launch in 2009. Her designs are a blend of contemporary and traditional with unconventional prints. She printed Tamil script on to her sarees which became a rage. She creates feminine drapes and silhouettes by using fine fabric like silk, chiffon and cotton as well as rich embroidery work. Not only her apparels, even her house is aesthetically curated by her. Have a glimpse of her house here.
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Masaba
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