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What makes advertisers and gaming platforms to focus on Blockchain and cloud computing?

Blockchain & clod emerge as the new technology for secure data collection and storage but lets understand its influence on gaming world and

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Auto advertising in Chennai & it's benefits | MyHoardings

Auto advertising in Chennai & it's benefits. Both Auto hood cover and auto rickshaw back cover can be used for brand promotion in Chennai.

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Railway Station Advertising in Pune | Train Station Branding in Pune Maharashtra

Brand promotion on Railway Station in Pune provides mass visibility. Contact MyHoardings for Railway Station Advertising campaigns in Pune a

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Advertising in Corporate Offices in Gurgaon | Tech park branding in Gurugram

Contact [phone] for Tech park branding in Gurugram.Advertising in Corporate Offices in Gurgaon. Kiosk setup in software companies in

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10 Best Business Apps for Android and iOS

Business apps have flooded the digital space. Whether you wish to keep track of your daily calorie intake, work out, or have business needs, there are customized apps for every need. These mobile apps have helped to organize our lives better.

If you are an entrepreneur wishing to organize your productivity and business better, several business apps exist in the Indian digital space. These apps help you with self-management. Therefore, these apps save you from keeping track of everything. The apps run on both Android and iOS phones. So, your business operations will be seamless on these apps, irrespective of the OS.

However, the world of business apps is ever-expanding. To select a few with great performativity from the pool of apps can be a tall ask. But you need not bother. We have compiled for you a list of the top 10 business apps for Android and iOS users in 2021.

Top 10 Business Apps for Android and iOs Users

1. IndiaMART

IndiaMART is a B2B app for Indian customers and sellers. It provides an online marketplace platform for businesses to expand. Buyers meet the sellers according to their needs and budget. Thus the app provides ease of doing business. The key features of the app are:

The app has 93 million and 5.9 million registered buyers and sellers, respectively, making it one of India’s most popular business apps,

The app provides 24*7 assistance for sellers and buyers,

IndiaMART has different catalog views for different listings,

The money transfer process is instant in the app; and

The app provides separate features and user experiences for sellers and buyers.

2. Udaan

With over 50,000,000 installs, Udaan is a B2B digital marketplace app for primarily small and medium traders in India. Along with traders, wholesalers, manufacturers, and retailers also use the app for conducting business. The app has spread out to buyers and sellers from all 28 states. Therefore, with the help of Udaan, SMEs have been able to expand their business network and increase ROI. Besides, the app provides direct communication between buyers and sellers without compromising their privacy.

The key features of Udaan are:

More than 30,000 buyers have registered on the app from across India,

MyBiz,

The dedicated feed features to list saleable products with details,

Direct purchase with one tap; and

Safe payment options.

Using this, SMEs can connect with around 30,000 buyers and sellers from 28 states, thereby growing their network and sales.

3. Mailchimp

Mailchimp is a unique offering to the business world. The app offers several advertising tools, mainly for email marketing. This marketing app also specializes in customer relationship management, thus easing off your workload.

Mailchimp aids entrepreneurs with brand management, social media ads, email marketing, marketing performance analysis, etc. The important features of the app are:

Tailor-made audience dashboard,

Automated welcome messages,

Frequent revenue insights report; and

Business card scanner.

4. Trello

Trello is an app that organizes the personal and professional lives of people. This visual organizer app helps create daily to-do lists with fascinating lists, cards, boards, etc. The app is free. Therefore, it can be an online corkboard where teams can work and plan together.

The important features of Trello are:

Provides a calendar view of significant dates,

Permit checklists and labels,

Enables card creation that is customizable for planning; and

Allows map view and adding locations.

5. Google My Business

If you wish to rank your business higher up in the digital platform, Google My Business is just the perfect app for you. The app will help in improving the presence of your online business. In addition, Google My Business is the platform to make businesses stand out. Moreover, the app allows users to upload videos or photos that are related to their online businesses.

The key features of the app are:

Real-time notifications,

Establish direct connection to customers with messages and reviews,

Management of multiple locations with the use of a single dashboard; and

Freedom to make real-time alterations in Google business profiles.

6. Vyapar

Making its entry in the best 10 business apps is Vyapar. Vyapar is an accounting app that helps entrepreneurs by providing services like free GST billing, estimation, expense, inventory, invoice making, and accounting.

This app is handy for small retail business owners. They can organize all their account-related work with the help of this mobile app. Moreover, Vyapar will also provide entrepreneurs reports of their businesses on their mobile phones.

The significant features of the app include:

Generating monthly and yearly sales invoice reports,

Creating, sharing, and printing GST billing; and

Daily expense tracker and manager.

7. Microsoft Office

Everybody is familiar with Microsoft Office. The ever-popular computer applications can now be used on mobile phones too. The mobile version of the app comes with Word, Excel, and Powerpoint combined in Microsoft Office. Also, the app allows users real-time collaboration, editing spreadsheets, presentations, and documents, ensuring work efficiency.

In addition, you can save documents into cloud storage with your Microsoft account. Besides this, you can also use and access third-party cloud storage systems. The most important app features of Microsoft Office are:

In-built templates for presentations and documents,

Office Lens integration,

QR code scanner,

Sign PDFs; and

Instant transfer of documents, presentations, and spreadsheets from any device.

8. Google Pay for Business:

Google Pay for Business is an app made by Google that allows secure digital payment transfer. If you are a small or a large-scale entrepreneur, Google Pay for Business gets money transferred instantly. Moreover, payments are directly credited or debited from your bank account linked with the app.

In addition, you do not need to pay any hidden charges or additional fees to avail of these features. Also, you do not need to worry about any security issues as all transfers are Google security protected. The significant features of Google Pay for Business include:

Extremely simple to use,

It can be used in multiple languages,

Allows multiple payment modes; and

Guaranteed reward coupons on each money transfer.

9. Skype

Launched by Skype Technologies in 2003, Skype is a video calling app. Therefore, you can communicate with other business owners and vendors via texts, video, and voice calls through the app. Moreover, the app also allows you to share photos and multimedia files with other Skype users who are business owners.

The key features of Skype are:

Blurring the background,

Sharing Screen,

Instant messaging and chatting with GIF or web images; and

The free version of the app allows up to 50 participants on a call.

10. Wix

Last but not least is Wix, an app that builds a community around your website. Wix helps you engage with your buyers. Moreover, the app lets you manage your business just from a mobile phone with one customizable app.

Also, Wix is the ultimate app in building a strong seller-customer relationship. Thus, the app makes it quite easy to pre-book or buy your product or services for the customers.

The key features of Wix are:

Helps manage events,

Engages conversations with customers,

Aids in building a business portfolio with a complete information section; and

It gives space for blogs that you can utilize to rank your business higher up in the digital platform and to interact with your customers.

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Is In-Game Advertising effective? Which factors should you consider?

The video game industry has never been so popular. After the evolution of video games, it has become one of the world’s most entertaining media. Fans wait for months and even years for their favorite games to come out. Additionally, newer game formats are being also being launched now and then. For example, the recent popular games include multi-players battle royale games like Fortnite or Apex Legends. Gamers stream these games live for their viewers on platforms that game enthusiasts enjoy watching for their gaming skills. Also, million-dollar competitions are held where the best players compete against each other for the prize money.

Besides, gamers also upload videos of game walk-throughs. In these videos, game enthusiasts watch gamers play the game and see the game’s plot uncovered. Thousands of gamers and video game enthusiasts have turned gaming into their full-time profession. The game companies have also cashed in this opportunity, and the industry is growing each year exponentially.

Should you look at the gaming industry for advertising?

A study by GlobalData says that just the mobile gaming industry is slated to be worth 272 billion US dollars by 2030. Therefore, the gaming industry is bigger than the Hollywood film industry.

Needless to say, advertisers and marketers are digging the traction that the gaming industry has garnered. They get the opportunity to engage with extremely invested viewers directly. Moreover, millions of ardent followers of several video game players in several platforms are a promising pool of consumers. TV or mobile advertising might indeed let you tap into the most influential age group of customers. However, through advertising in games, or in-game advertising, you will target a niche audience – the Millenials.

The Millenials are more active on these streaming platforms. They are not interested in listening to the radio, watching television, going through newspapers, etc. While initially, the gaming industry mainly attracted male millennials, the scenario is now changing with more female gaming enthusiasts joining the scene. Therefore, for advertisers, the industry allows reaching out to a key demographic.

Consequently, with the amalgamation of the gaming and the advertising industry, a multi-million dollar industry is born. This industry promotes highly engaging content and advertising in two ways – advergaming and in-game advertising.

In-Game Advertising:

As the name suggests, In-Game Advertising (IGA) is advertising in video and computer games. Marketers prefer integrating advertisements in popular mobile and computer/ console games. The ads appear in pop-up messages, on-screen advertisements, cut scenes,  background displays, and billboards. In this kind of advertising, the gaming companies sell the virtual spaces in their games for advertising purposes, just like how air time is rented for TV and radio advertising.

Mobile advertising has been contributing actively to IGA. The device is the perfect medium for pop-up ads, cutaways, and videos for advertising. Game developers have also found a new way to engage viewers with ads. They have started including reward systems in-game currency) to viewers for viewing a video advert.

Advergaming:

Advergaming is a process where global brands collaborate with video game companies to produce a blend of both. As is evident from the name, ‘advergaming‘ involves advertising in a video game. This concept is not new to the market as LEGO collaborated with Star Wars, Marvel, Lord of the Rings, Harry Potter, etc. The result has been the advertisement of both films and video games.

Likewise, several advertisers and video game companies have been working together on advergaming campaigns. The biggest probable example is the collaboration of the video game ‘Fortnite’ and Marvel Studios Entertainment. The battle royale game, Fortnite, included Marvel characters as playable characters just around the Marvel movie ‘Avengers: End Game’. The studio exchanged the favor by promoting Fortnite by showing the prime character ‘Thor’ play the game. Therefore, advergaming works to benefit the marketers and the game developers mutually.

Moreover, advergaming is more interesting, engaging, and mesmerizing. As brand and game developers integrate advertising and gaming coherently, they produce a contextual experience. So, with a strong context of advert integration, brands have been successful in promising an immersive brand experience. With this advantage, advertisers have been able to tap into niche demographics and relevant consumers. As games include adverts into their narrative, viewers build a positive impression of the brand. Therefore, this alliance between the game and the brand fosters a subconscious association of the gamers with the brand.

So, which one should you opt for – In-Game Advertising or Advergaming?

The answer depends on the marketers’ overall goal with the campaign for their brand. In-Game advertising, or specifically mobile in-game advertising, is accessible to all. It offers services for all budget ranges, thus making itself open for companies of all sizes and types. In addition, mobile in-game advertising has a more product-selling edge than its counterpart. For instance, its click-through link feature provides direct access to the brand. Besides, marketers go for mobile in-game advertising if their goal is to convert the viewer to a consumer immediately. For instance, advertisers prefer mobile advertising for app downloads or website visits.

Furthermore, if the marketer aims to give the viewer an unadulterated brand awareness, they opt for in-game advertising in computer or console games. One of the most significant features of in-game advertising is that it does not cause much interruption in the game viewing experience. Therefore, the adverts seem less forced, and the players can play seamlessly. As the advertisements feel less intrusive, they have the ability to clock greater brand impressions for marketers.

On the other hand, if the brand goal is to make a greater investment that will produce a guaranteed positive impact, then advergaming is the way. Even though advergaming involves greater monetary risk than in-game advertising, it will create a brand buzz right from the game launch day. Besides, collaborating with a popular video game company will reinforce traction for your brand. This is the reason why advergaming has been rewarding for most brands when executed the right way.

So, whether you wish to invest in games or collaborate with game companies, it is important to find the right context. Context and authenticity are key factors in the gaming industry, which could be beneficial or detrimental to your brand’s image if not executed properly.

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Top 5 OTT platform for brand promotion in India

Hotstar

Hotstar is one stop destination for all your entertainment needs. Both the app and website offers attractive catalogue to browse contents according to the viewer’s interest. The app offers everything from movies, news, web series, sports and much more in different regional languages.

Hotstar offers both standard and premium membership options, however even standard subscriptions has list of popular free movies and web shows. This endless list of free content makes it the most popular OTT app available in India.

Why to promote brand on Hotstar?

With 25Mn monthly active users, the app gives ample branding opportunities through video and banner ads,

With availability of full free episodes of 45miniutes, high exposure is guaranteed for any brand that promotes itself on either website or app.

Hotstar is available in nine different languages giving it a scope to reach regional audience spread across India.

SonyLiv

Sonyliv, an exclusive app of Sony Pictures Networks India is as famous as its prime channels. The app as well as website is popular for streaming live and recorded content from its channels such as SET Max, Sony Sab, Sony Mix, and Sony ESPN etc.

Why to promote brand on SonyLiv?

It has created a niche of loyal audience that has traveled with the ‘Sony’ brand from television to OTT platform.

It has 18 years of content from its channels which gives audience a ‘past-connection’ association.

It has 200mn+ monthly active users.

The availability of content in various regional languages such as Bengali, Marathi, Guajarati, Hindi, English etc gives brands an opportunity to reach widespread audience.

Voot

Voot is owned by Viacom18 and offers on-demand video content for its audience. The app has an extensive video library of 40,000 hours. Voot offers exclusive content such as voot original web series, movies and early content streaming for paid subscribers through its Voot Select. It also streams free content exclusively for kids through Voot Kids.

Why to promote brand on Voot?

It has divided the audience through its sub channels such as premium audience on Voot select, mass audience on Voot and kids on Voot Kids. This division of app makes it easy for the brands to select the channel according to their likes, age group and interest.

The brands can promote their brand in the form of video ads and banner ads.

Voot offers content in multiple languages which act as an added advantage for brand campaigns.

The app has 80Mn + monthly active users.

Zee5

Zee 5 is a popular video streaming app offered by Zee Essel Group. The OTT platform is famous for streaming live content, recorded content, as well as original web series through its app and website.

Why to promote on Zee5?

The app has 79Mn + monthly active users, 100Mn+ downloads and 550Mn+ monthly video views.

2, 00,000+ hours of on-demand content.

Available in 12 languages.

1000+ hours of international content dubbed in different languages.

Ganna App

The app is a treat for music lovers. The app and website offer both Indian and International music. The free music streaming app is famous for its huge collection of music from all genres.

Why to promote on Ganna?

The app has 156Mn+ monthly active users and 17Mn+ daily active users.

With 125Mn+ downloads the app is largely popular among young adults as it serves international music too.

The app and website offer multiple advertising options such as video ads, roadblocks, banner ads and audio ads.

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Digital Advertising: What’s hot, what’s not?

We are surrounded by digitally smart devices today and thus get exposed to a lot of digital advertising inevitably. Digital advertising has changed the electronic advertising approach in leaps and bounds. This advertising is interactive, data-driven and result oriented. If a company or a brand wishes to penetrate a competitive market it will have to use a mix of advertising and marketing tolls, where digital advertising will be the most important one. From television screens, mobile phones, watches to home devices everything is turning ‘smart’ today, providing ample advertising opportunities to reach the target audience.

What does digital advertising include?

As ‘digital’ means making use of data to get faster and accurate results, any device that creates, stores and process data is termed as digital device. Digital communication includes everything that uses digital technology for processing and disseminating communication messages. Digital advertising thereby uses digital platforms such as emails, social media, mobile phones, websites, search engine and digital screens to reach the target audience. As digital advertising is data-driven, it gives brands an insight on whether or not their digital campaign is moving in the right direction. If they feel that digital advertising is not reaping the desired results, the can fix the on-going campaign which is not possible in traditional formats of advertising. The acceptance, rejection, feedback and result of digital communication can be monitored instantly.

What are the hottest trends in digital advertising?

With the advent of latest software and hardware that are technologically advanced, digital advertising is getting more accurate and precise in collecting information in form of data. This data helps the advertiser to recognise the needs and wants of the targeted audience. The data also let the brands understand the internet surfing habits, TV viewing habits, social media activity frequency, etc of the audience. Through this data the brands can design their ad campaign for achieving high ROI (return on investment).

Digital advertising is adapting new technology rapidly to access more and more information about the audience. Latest digital trends include:

Artificial Intelligence (AI)

Artificial intelligence works on computer algorithms. The machines drive intelligence through these computer algorithms and generate automated decisions. In marketing and advertising field, the artificial intelligence is used for data collection, analysis and observation of the target audience. AI helps advertisers to minutely observe the patterns and behaviour of prospective audience. The clear understanding of target audience facilitates effective communication and ensures high rate of investment. Implementing AI also reduces the marketing team’s work load by far.

Augmented Reality (AR)

Augmented reality is gaining popularity all over the world for it being an interactive and vivid form of communication. AR offers interactive reality, where the audience can visualize how a product would look in the existing environment. For instance if a customer is surfing a furniture website, he can visualize, how a furniture item like a center table or an easy chair would look in their own room by clicking the picture of the room or by scrolling the camera to the corner where the furniture item would be placed, if bought.  Augmented reality involves digital elements such as sound, visuals and other sensory stimuli to enhance the real-life experience by adding them to existing environment. All leading sectors like healthcare, advertising, defense, automobile industry, e-commerce industry and more can do miraculous progress through AR.

Voice search optimization

With devices like ‘Google homes’ and ‘ Alexa’ and services like  ‘ Google assistant’ and ‘Siri’, voice search optimization has become another powerful tool for reaching the target audience. People are now using devices and services that support voice searches and give them accurate results. The voice search is quick, precise and saves typing time. Voice searches are more informal as people tend to ask queries to the device like they would talk to a friend or family member.

Personalization

The key to be a step ahead of your competitors and win the audience’s attention instantly is through custom-designed advertising content. The more personalized content you offer the audience, the more chances are that they become the buyers. Be it emails, promotional messages or social media content, the better your research is about the target audience’s need and wants the better would be your communication message. Audience is overloaded with digital marketing on every platform, so much so, that it irritates the audience and they block the ads completely. So, to avoid this situation, it’s better to offer something that resonates with their interest, choices and needs. For example if a customer is searching for ‘refurbished items’, the advertiser can show results of ‘refurbished item available near their location first instead of showing all the possible refurbished item list.

Shopable posts

A Shopable post instantly directs you to the shopping portal of the particular product. Be it in any form like video, picture or blog, if the advertiser inserts a link along with the post, the visitors can click and make the purchase instantly. The users want to skip as many as steps possible, to buy the product and through theses shopable posts buying the product becomes quick and easy.

Gameification

We all want our audience to make happy and cheerful purchase and what better if it is through games! ‘Spin and win’, ‘ Answer and win’ etc. are  formats that  make the audience feel excited, victorious and happy while they make purchase online. The emotion of winning something extra always excites the audience and they take full chance to do that through these promotional games and quizzes. This trend is already being followed ecommerce giants like Amazon, Flipkart and many more but the audience is not bored with it as it involves winning more discount, offers and coupons and other free products.

Chatbots

They have been here for a while and have been our secret saviours for our queries. Chatbots are a product of artificial intelligence that generates automated results for audience’s queries. Through instant messaging, chatbots try to solve queries of the customers by digging deep into the already stored data. Their ability to handle numerous customers at a time, make chatbots a wonderful solution to heavy website traffic and delayed response to online queries. Unlike physical customer service which is operational for a limited time period; chatbots service is ready to deal with the consumer’s queries 24×7.

What are the digital trends that are dying now?

Digital trends are changing rapidly as it is new and advertisers are still exploring the opportunities it has to offer. Therefore, any trend that is not reaping the desired results is being discarded and new trends are being adopted simultaneously. The ads which are repetitive, forceful and interrupting are often rejected by the target audience. The trends that fall short of audience attention and fail to propel the marketing objectives as desired include:

Bulk emails and SMS

Unskipable ads

Full screen pop-ups

Long-form advertising copy

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Lock screen advertising: A new dimension to the smart phone feature!

Smart phones are getting smarter with high precision technology and features. A simple feature like ‘lock screen’ too has a new dimension now. The advertisers can advertise on locked screens through apps that have been designed for this purpose. The most popular app to support lock screen advertising is the ‘Glance App’. The app has a dynamic interface which updates users with latest news and information on the content of their choice. The app let the users choose from a wide list of topics such as entertainment, sports, games, news, shopping, food and many more. The selected topics are than flashed on the lock screen. With each swipe on the screen, more and more content is accessible to the user.

Glance app advertising: Hot and Happening way to reach target audience!

Glance app uses artificial intelligence to offer personalized content on the lock screen of smart phones. The app users can choose from wide range of categories such as entertainment, sports, movies, news, travel etc. Glance app asks its users to select as many as categories they wish to receive the content from and then displays it on the lock screen. The screen can be swiped to access live and personalized content smoothly through the Glance app.

Apart from streaming live and personalized content, the app also offer lucrative advertising opportunities. Any brand, product or service can display its ad on the relevant screen through Glance app advertising. For instance, food delivery app like Zomato can advertise on the lock screen that features content related to food on the lock screen. The advertisers can choose from various advertising formats, to get maximum ROI through Glance app advertising such as:

Banner ads: These ads are in the form of image. The image is inserted in full screen dimension in the middle of the article. The banner can also be in the form of video cover. Roadblock banner can also be used to use any advertising space available on the webpage.

Article: A top story or a long form article can also be posted on the website. The link of the article is displayed on the lock screen, once the user would tap the link to read more, the article will open in the designated webpage.

Why advertise on the lock screen?

If you are wondering the use of advertising on lock screen which is only viewed by the phone users until they unlock the phone for any purpose, then here are valid reasons to justify lock screen advertising:

The user often picks up the phone for killing time while traveling, waiting for something or just for entertainment; it is when the lock screen comes into play. The attractive stories, personalized content and latest information trigger the use of lock screen pages. The personalized content on the screen provoke users to view ads that are displayed along with the content.

The lock screen ensures high engagement rate of the users.

Due to the unavoidable act of unlocking the screen for any purpose, lock screen ads ensure repeat visits.

Crafted carefully with human excellence and technological efficacy, the lock screen app curates content that engages users for long duration. The attractive and high definition images used with short and crisp copy make lock screen content unavoidable.

Easily swipe able screens give quick and easy access to the user’s preferred content.

Glance app curates interactive content from across 19 content categories, in English as well as 6 Indian languages. The app has 125 million active users as recorded in June 2021. The app is pre-installed on smart phones of brands like Samsung and Xiaomi. The app is gaining popularity for delivering personalized and engaging content through swipe screen feature. The more you use the app, the better it gets in displaying relevant and latest content for its users. Every time the user unlocks the screen, the screen content gets refreshed and displays new content. One of its kinds, the Glance app, is serving as hot point for ad and promotion displays. It serves as an interactive platform where brands can communicate to the target audience through images, videos and articles.

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New age digital advertising embarks on the goodwill of mothers!

The conventional ways of tapping the audience through television, radio and print have become outdated with the growing usage of smart devices. The digital advertising is making waves but the presence of too many brands on one platform is saturating the mind of audience. Too much information in the form of influencer marketing, banner ads, road block ads etc is creating trust issues for the audience. If a brand is penetrating every media channel to make it reachable, on one hand it might create awareness but on the downside of it over pinning might create annoyance for the consumers.

So, if you are wondering, how can we approach target audience without annoying them and fetching their interest by choice then content seeding through moms is the latest trend to follow in digital marketing.

What is content seeding?              

New digital marketing and advertising trends rely heavily on establishing trust, loyalty and long-term relationship with the consumers, content seeding bring that organically through communicating via individuals who are trust figures for us from ages. Common individuals yet most trustworthy people in our society are mothers, teachers and elderly people of the family. When a communication message is delivered to the target audience through individuals or channels which are trustworthy or have heavy followers it is termed as content seeding. The brand’s content is delivered by influencers, mothers, teachers or anyone who has mass following in an organic manner. They suggest the consumers to choose a product or a service by disclosing its pros and cons and the end decision lies in the hand of viewers. In content seeding the brand’s message is projected in an organic way instead of compelling the audience to make the purchase.

Why brands are preferring mothers over influencers for content seeding?

Mothers are and will always be the most trustworthy figures in every individual’s life. Therefore, the brands are turning away from celebrities, social media influencers or other popular figures because of their over usage in the digital media rather they are now tapping on mom’s trust to get the favour of target audience.

Mothers over other madness:

The followers of mothers comprises of close family members, relatives, childhood friends, other moms and people with similar interests and likings.

Mothers have the cultural, ethical, traditional and regional knowledge, skills and experience that can be utilised by brands to make the communication message more informative than persuasive.

Brands can embark on the ‘goodwill’ factors of mothers to propagate an advertising campaign.

Mothers inflict high engagement and trustworthiness than influencers and celebrities.

Brands like Matific, Vedantu and Humain have already implemented content seeding through moms. The brands were successful in reaching their advertising campaign goals through engaging everyday mothers in content seeding.

How mothers promote an advertising campaign?

Mothers can promote a brand message though various ways such as:

Word of mouth: Simplest way of spreading a brand’s message like wild fire is through word of mouth. Mothers can propel an advertising campaign by organically fitting the message in their casual conversation at events like weddings, social gatherings, and kitty parties or through chat messages.

Instagram posts: Another most popular means of promoting a brand is through Instagram posts. The brands can design a communication message that feels like personal experience or conversation urge of the mom instead of a direct promotional post.

Whtsapp chats: Moms are highly active on whtsapp groups and chats. The chats make up for promoting a brand message in everyday conversational language.

How content seeding strategy and mothers make up for a successful advertising campaign?

Brands can use ‘mom influencers’ to propel an advertising campaign by following simple rules of content seeding:

Campaign subject: The brands need to select a campaign subject that is suitable for content seeding via mothers. The subject and the mothers should fit in the campaigns naturally. For instance, a car insurance brand cannot use content seeding through mothers as most mothers do not handle this work whereas a baby care product fits best for the same.

Criteria for mothers: The brands must choose mothers according to the brand’s personality. Mothers can be anything from homemakers, professionals, entrepreneurs etc, their age, location and family background and social activeness shall be considered before selecting them for particular campaign.

Matchmaking: Once the mothers are filtered on the basis of the categories defined above, the match making of the mother and the advertising campaign is done. Mothers are selected for brands that would suit both the brand’s personality and a mother’s social image.

Create content: Once the mother is selected for a particular campaign, the brands carefully designs the communication message in the form of posts, chats and conversations.

Let’s post: These posts are then propelled by mothers on their personal social platforms like Instagram posts, Whtsapp messages, personal chats etc. These posts feel like natural conversations and posts rather than moneymaking formats.

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OTT Advertising : THE Digital Advertising New Hero !

Smart devices have gifted us numerous platforms that have revolutionized the way we interact, collect knowledge and entertain ourselves. Leaving behind traditional media for communication and entertainment, we now live in the digital scenario where we can video call for communication and surf endless apps for entertainment. Media consumption has drastically increased over the past few years across the world. Amidst the internet culture and smart devices, media services like OTT or Over -The-Top, was welcomed massively by young adults.

Over-The -Top media services facilitate users to stream their favorite content on the internet-enabled devices anytime, anywhere.  Through OTT media services the content is delivered directly to the consumers via the internet leaving the mid-channel like cable service, broadcast channel or satellite television behind. OTT services are being used heavily by young adults for entertainment purposes. OTT media services bring along an advertising opportunity that delivers a brand’s communication message to their target audience directly. OTT advertising is becoming popular for the fact that the advertising message is delivered to selective audience, thus saving wasteful advertising.

What is OTT advertising?

Over-The-Top advertising refers to services that are provided on any device that is connected to the internet. OTT services are being used exclusively to offer custom entertainment services to the audience. Through the use OTT services the consumer can watch, download and live stream channels, movies and music of their choice on any smart device they have. With the acceptance of the OTT services and its relevance in the digital times, a new form of advertising was unlocked, the OTT advertising.

OTT advertising is the advertisements served on the OTT platforms in the form of videos or images. It is aimed at high brand engagement. As OTT services are delivered on request, the brands can make use of this data for having a better insight about the viewing habits, choices, age group, region, language preferred etc about the target audience. Most popular OTT platforms in India include entertainment platforms like Netflix, Amazon Prime, Disney Hotstar, ALT Balaji, Zee 5, Voot, Sony LIV and many more. These platforms offer OTT services for music, online shopping, movies, original series, short videos, music videos, games and sports.

The advantages of OTT advertising includes:

Deeper engagement with the target audience can be done through interactive activities like quizzes, surveys, voting, polls etc.

Meaningful interaction leads to higher engagement and loyalty-building with the brand.

OTT offers the opportunity of programmatic advertising where the brands have the control over when to display to the ad, to which the ad must be displayed, for how long etc. Programmatic advertising maximises the advertising potential in real-time.

The brands can communicate directly to the young, wealthy, well-informed and decision making audience through OTT advertising.

As the brands can track the audience on the basis of their viewing habits such as category of shows they prefer, language they prefer, duration for which they watch etc, they can captivate the right target audience instead of mass targeting. This gives goal oriented ROI and saves wasteful advertising.

With these benefits at hand, the advertisers can turn traditional TV advertising to more interactive and engaging advertising by shifting to OTT platforms. As more and more people are now turning to smart devices like smart television, smart phones and smart appliances, the Over-The -Top advertising is sure to bring higher brand reach and visibility than the traditional advertising platforms.

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Influencer Marketing – Know the Basics

As per the traditional definition, an influencer is a person who has the power to touch the lives of thousands or even millions of people. Back in the day when social media was not a thing, TV, sports, and movie personalities were considered influencers. This was the reason why they were featured in advertisements for brands, it is said to be Influencer Marketing. However, the last decade picked up the trend of social media influencers. MyHoardings is the trendy media ad agency to promote your business on social media with influencers.

Who are influencers?

Social media influencers are the people who are popular on various social media platforms like Twitter, Facebook, Instagram, YouTube, TikTok, etc. These people are viewed and followed by thousands of people and hence, catch the attention of advertisers and advertising agencies. With the evolution of social media, the social media influencers tapped on greater opportunities which eventually led to the growth of the social media platforms and the viewer base of these personalities. As more people switched to the internet and social media platforms for content, these social media influencers became the potential targets for branding and advertising. Consequently, the influencers have contributed to propagating the outreach of the brands further, even beyond national borders as the audiences of the influencers pay close attention to their opinions and reviews.

Why engage in Influencer Marketing?

People always bank on word-of-mouth recommendations for their purchases. Although advertising has a big role to play to influence the purchases of customers, reviews go a long way in dialing up the sales of a brand. This is where the role of the influencers is critical. Social media influencers through their detailed reviews and insights help take the word of the brands to their followers. Thus with a single sponsored post, video, blog, or any other form of content, brands can reach out to a wide variety of people.

Sponsoring social media influencers results in a win-win situation for both. Not only does it give the brands the chance to reach out to the fans of a particular influencer but the influencers also get an opportunity to expand their resources for strengthening their brand value. Thus participating in branding through influencer marketing is an effective way to build healthy, long-term customer relationships.

So, tap into the popularity and the reach of these social media influencers and promote your services and products to a diverse demographic of people.

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The Fate of Programmatic Media buying in India

Programmatic Media and its Indian journey !!

The Indian advertising market has been growing steadily. Although the pandemic has been a deterrent, digital ad buying or programmatic buying has had stellar growth. When the whole country was locked in inside homes, programmatic ads helped companies to reach out to customers. Moreover, programmatic ads help brands to target their potential customers at a greater scale. It has also been a blessing for advertisers since programmatic buying streamlines the media buying procedure.

Programmatic buying market in India:

Programmatic buying started its journey in India in 2014. Since then, India has increased its share of digital display ad buying three-fold, totaling around 25% of the ad spending in digital ads in 2019. By the end of the year, the digital ad market stood at a revenue of 1.93 billion US dollars.

Market analysts suggest that the expenditure of digital ad buying will increase at an annual compound rate of 27.42%, reaching $8.25 billion by 2025.

Needless to say, digital advertising has taken the lead in the Indian advertising space. 80% of Indian advertisers have reported increased reach and brand efficacy with programmatic media buying. According to a Statista report, programmatic media buying comprised 41% of the total expenditure on digital advertising in India. This number will increase up to 74% by the end of 2022. Therefore, the ad impressions created by programmatic media will create giant ripples in the Indian advertising industry in the next two years.

Among all the ad formats, the video format is the most popular one. People engage more with in-app videos and vertical videos, especially in social media apps. In addition, India ranks fourth in the list of global video consumption. All of these have gradually led to the increase in investments in the video ad format, mostly in social media platforms. Inspired by the trends in video consumption, Indian advertisers made the biggest global expenditure on programmatic media buying in 2020.

Furthermore, mobile ads have also been successful in programmatic advertising. The year 2020 saw a 41% growth in mobile device advertising, taking its share to 52% in the digital advertising market. However, there are a few roadblocks in programmatic advertising in India.

Market Anomalies:

India is yet to fully understand and utilize programmatic advertising to its fullest advantage.

A survey shows that only 2 out of 3 advertisers possess the basic functioning knowledge of programmatic buying.

Even though programmatic advertising is expanding in India, it has to battle with a few obstacles like ad fraud, visibility issues, privacy issues in data and the absence of a common measurement system of digital ads.

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How to advertise on the Disney+ Hotstar App?

Indians are great fans of primetime TV. From daily soaps to crime dramas, the country loves its daily dose of entertainment. And after the merger with Disney+, Hotstar has tapped into a different class of viewers. Marvel fans, comic nerds, and superhero fanatics are digging into the idea of weekly content of their favorite superheroes. As a result, Hotstar has now quickly jumped into the category of most popular apps for entertainment and content.

Disney+ Hotstar has content for people of all ages and all tastes. Whether it is romcoms, daily soaps, comedies, cartoons, family drama, suspense thrillers or superhero movies, the OTT platform has it all. So, the platform has a wide variety of audience base – from kids to elderly people. In addition, the app also telecasts programs from popular regional languages as well. Therefore, the app reaches people of all demographics and gender.

Why should you advertise on the Disney+ Hotstar App?

Branding on the Disney+ Hotstar App brings with it a ton of benefits.

The streaming platform records over 300 million monthly active users.

Disney+ Hotstar is one of the most loved content platforms for Indian viewers. The application is replete with all kinds of content, from TV shows to movies to even sports. In addition, both the web and the mobile version of the OTT platform offer the best viewing experience.

Alongside Hindi, the app also shows content in English, Tamil, Kannada, Malayalam, Bengali, Telegu, and Marathi. Consumers find Disney+ Hotstar to be their complete video destination.

The OTT application also offers a wider reach for advertisers as it is viewed in the top 8 metropolitan cities and over 1 million towns across India.

The streaming platform allows advertisers to choose from a wide range of advertising options like branding in video, banner, masthead banner, app installation screen, in between premium movies, etc.

As the application is a storehouse of entertainment, it draws viewership from the viewers across various genres. Viewers who love family drama, romance, thriller, action, crime, and comedy genres find plentiful entertaining content on the platform. As a result, targeting your audience for your brand campaign just got a bit easier for you.

Furthermore, because of the wide variety of content, people from all age groups tune in. Therefore, whether you have a product that you have to target to parents or mothers, to elderly people or to kids, Hotstar+ Disney gives you all the scope to channel your brand advertisements to your audiences.

Is advertising on the Disney+ Hotstar app worth it?

Last year, the OTT platform witnessed record-breaking viewership numbers that put it on the global platform. Analysts say that Hotstar viewership is 5 times more than normal TV viewership and that the maximum viewership base is from the age group 18 to 35. So, Disney+ Hotstar gives the advertisers a ready platform with soaring popularity to brand their products and services to eager consumers. Besides this, branding on the Disney+ Hotstar app will give you the option of personalizing the ads as per the choices of individual viewers.

So, design a branding campaign on the Disney+ Hotstar platform and advertise your brand on a premium OTT platform.

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How to advertise your brand on the Swiggy App?

Online food ordering is the new shiz. The food delivery apps have grown exponentially in the last two years, making them the top businesses. This rampant growth in popularity of these food-delivery apps is the reason for bringing people’s favorite restaurant food to their homes. Thus, people can munch on various delicacies at the comfort of their home. In addition, these apps provide lucrative discount coupons too. As a result, people now love to order in and have sumptuous food at reasonable prices.

Out of all the food-delivery apps, Swiggy ranks the highest in the popularity charts. As per a 2020 study, Swiggy raked in 1.5 million orders daily as opposed to its closest rival, Zomato which totalled 1.2 million daily orders. Because of this popularity, the app has also concentrated on its diversification and distribution efforts. Swiggy has expanded its network and operations to all major cities and towns in the country. So, it can be safely said that Swiggy is the largest online food delivery platform in India.

Why should you advertise on the Swiggy App?

Advertising your brand on Swiggy will take it straight to the most influential audiences. If you are looking to advertise your brand digitally, branding on the popular apps will get your brand noticed for sure. And with go-to apps like Swiggy, your business is bound to surge. The Swiggy app will provide the platform for your brand to help it reach the right kind of people. Along with content suitability, frequent updates of content on portals like these engage viewers. Several people use the Swiggy App on a daily basis.

So, with constant content up-gradation, viewers will take more interest in your brand. Consequently, with high viewer engagement, the app attracts interested viewers and clocks frequent visits. Therefore, your brand’s ad registers high audience retention, thereby making the digital campaign a success on Swiggy.

In addition, users spend a considerable amount of time on the app to decide what to order. The ads could keep your audience engaged throughout the entire time they are on the Swiggy app. The frequent viewing of the ads on the app would keep reminding your audience of your brand. Thus, branding on the Swiggy App would help to imprint your brand’s name in the audience’s mind.

Moreover, the maximum users of the Swiggy App are working professionals. So, advertising on the Swiggy App would ensure that your brand wins the attention of the target demographics. The youth of the country is mostly dependent on the food-delivery apps for their food because of their busy schedule. So, if you choose to advertise your brand on the Swiggy App, then your sales will increase along with your brand’s popularity.

How much should I pay to advertise my brand on the Swiggy App?

The charges for branding on the app are quite low. The platform charges one of the lowest rates in the online food delivery category for different advertising media options. Thus, besides reaching the right audiences across 500+ Indian cities and towns, you can have a greater ROI. So, the Swiggy app is also favorable for advertisers and brand owners as there is a possibility of greater outreach with minimal expenditure.

So, invest today to advertise on India’s favorite food delivery service app and register brand impressions in thousands a day for your business.

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How does in-app advertising work? What is it?

In-app advertising has been in the advertising world since the initial years. In the past days, advertisers used to directly communicate with publishers and developers of mobile apps to run their in-app branding campaigns. That is to say, the advertisers used to pay the app publishers directly to place ads in their apps. Thus, accessing the user base of mobile apps was a bit cumbersome.

Soon after, as the number of mobile applications and investors in digital advertising increased, these kinds of deals became obsolete. Moreover, programmatic buying and real-time bidding changed digital advertising to make it more efficient and automated.

Who is behind placing an ad on a mobile app?

There are usually two sides to successfully place an ad on a mobile application.

Advertisers have marketers either from their own teams and/ or an agency that creatively develops an in-app advertisement. They put together the required creatives for the ad. A demand-side platform (DSP) then picks up such ad campaigns from multiple advertisers. These campaigns are then assembled together to offer to the app publishers/ developers for publication.

The mobile app publishers and app owners incorporate the demands of advertisers’ sources either directly or with a supply-side platform (SSP) that assembles publisher supply. Usually, this incorporation takes place through SDK (a Software Development Kit) or at times through API (an Application Programming Interface).

An advertisement network bridges these two sides that bring together advertisers and their associates with app publishers and their associates. Therefore, through ad networks, multiple brands can reach out to their target demographics across several apps.

Who decides which app will appear when and to whom?

Marketers decide who they want to target for outreach and with what kind of brand message.

Marketers and their associates then lay out their advertising campaign goals, including their expenditure and their bar for ad campaign success.

Following this, app publishers and developers sit to talk about ad revenue and how to fit ads into the apps’ user experience. That is, they evaluate how they can maximize their ad revenue without compromising on the user experience of the app.

Once the developers figure out the evaluation, they finalize the ad campaign. The campaign then enters into a campaign management system of an ad network. An ad ops team checks for the network’s quality standards and protocols. After the team approves of the campaign following strict scrutiny, the ad server queues it up.

At the user end, when a person opens an app, the network’s SDK or API gets triggered. It sends a message that that particular user might be ready to see an ad.

On the basis of SDK’s available data, the ad network decides which ad would be relevant and offer the maximum revenue to the app developer. The ad network serves the right ads quite straightforwardly if the campaign goal is reach and brand impressions. However, if the campaign goal involves various performance metrics, then complex algorithms, artificial intelligence, and machine learning come into effect.

Once the ad network selects the ad, the ad gets rendered and the user sees it. However, it may also happen that the user may leave the app environment or scroll past the ad opportunity by the time SDK or API presents a relevant ad.

Finally, comes the payout and reporting period. At this step, advertisers determine how the in-app campaign fared and the payment based on the campaign’s performance.

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Top 5 In-App Advertising Companies

In-app advertising has recently evolved as the most popular kind of digital advertising for small and medium-sized companies. Following the success story of in-app advertising for these brands, large companies too have joined the trend. The Indian digital market is buzzing with app developers working to include mobile ad inventory. These app brands and developers are capitalizing on the rising demand for in-app advertising in the advertising world.

Best 5 In-app advertising media companies:

As in-app advertising is evolving every day and includes several technicalities to tend to, hiring an in-app advertising company is a wise choice for an effective campaign. Mentioned below are five of the most experienced in-app advertising companies in the country.

RevX: Established in 2014, the company is a trustworthy choice of advertisers as the company swears by its commitment to growth. Through its innovative usage of technology like data science and artificial intelligence, its skilled team delivers a smooth ad viewing experience to the app users. Moreover, RevX will help you strategize efficient ad campaigns by combining app re-engagement, programmatic advertising, and performance alignment. This contributes in driving app revenue and business by engaging with real users with high retention. Thus, RevX equips brands and companies with growth to new levels. This in-app advertising company operates with 100% transparency for every impression.

AdColony:AdColony was founded in 2011 by a group of developers and has now become one of the world’s largest mobile monetizing and advertising platforms. Created for mobile developers, the company clocks a user outreach of over 1.5 billion global users. In addition, AdColony is famous for its seamless ad viewing experiences with its exclusive offering of Instant-Play™ HD video, its Aurora™ HD Interactive video, and other playable technologies, its global standard advertising expertise, programmatic usage, and its expansive SDK presence in the most popular global apps.

MyHoardings (Jugnoo Media Pvt. Ltd.):An Indian ad agency, MyHoardings composes of passionate team members who came together to make advertising easy for brands. Providing all-out advertising solutions for all kinds of advertising across India, the company has also extended its services to digital advertising. Moreover, MyHoardings provides in-app advertising at comparable market rates with the promise of 100% transparency in its functions. In addition, this ad agency also helps brands by customizing their ad campaign according to their needs and budget. So, book premium in-app ad services at reasonable rates with MyHoardings.

Smadex: Smadex is an out-and-out technology company aimed to revolutionize the global programmatic landscape through its solutions. Engineering and data lead the operations of the company as they develop better ad tech solutions with each attempt. It uses its own technology for programmatic UA, machine learning, and 1st party data combination. The company has a history of working over a decade with apps and brands to help them with their expansion goals. Moreover, Smadex guarantees full transparency by partnering with only the best third-party platforms to offer innovative advertising solutions.

Jampp:A programmatic advertising platform, Jampp was established in 2013. The most ambitious companies prefer Jampp as their advertising to drive their businesses digitally. So, the company makes use of machine learning, proprietary advertising techniques, and creative optimization to drive brand growth for customers. Additionally, the company was included in the Affle group in 2021 which is a leading consumer intelligence company in the world.