My Note Taking Nerd

Notes and Musings From The Worlds Most Expensive Marketing Seminars So That You Can Spend More Time "Making Money" and Less Time "Learning About Making Money"...

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Part 3 of 3: What Will The Barstool Sports Documentary Teach You About Finding The Right Founder To Hitch Your Wagon To?

In Part 1 and Part 2 of this series we unpacked four traits you love to see in founders you’re considering working with or for. These are traits that are common to founders whose companies defy the odds and succeed against established competitors who are scared of how these start ups went from being nobodies… […]

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Part 2 of 3: What Will The Barstool Sports Documentary Teach You About Finding The Right Founder To Hitch Your Wagon To?

As of July 28, 2020, Barstool Sports is one of the fastest growing companies on the internet. It’s the 6th largest podcast platform in the world laying claim to both the #1 sports and non-sports female podcasts. Barstool is the 10th largest distributed media company in the U.S. driving 1.6 BILLION social views… 26 million […]

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Part 1 of 2: What Will The Barstool Sports Documentary Teach You About Finding The Right Founder To Hitch Yourself To?

In this series you and I will look at the pivotal steps the founder of Barstool Sports, Dave Portnoy, took to transform a free local sports newspaper… into a website that Penn National Gaming purchased a 36% stake in for $163 Million, giving the company a valuation of $450 Million in January 2020. Thinking back […]

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Strategies For Defending The Title of Highest Earning Sex Worker In The Nation

As I write this on April 2, 2020 the human race has not yet found an answer for putting an end to the Corona Virus that is killing tens of thousands of people from every continent on the planet. This is a person-to-person virus which has led countries around the world to close all NON-ESSENTIAL […]

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Are You Unintentionally Cheating Your Perfect Prospects?

If you look at any of the major public personalities who are getting crucified by the public, the press, one side or the other of the government, etc. you will find one major commonality…  Brief, incomplete, and vague responses to negative allegations against them. You can always count on people who have something to hide […]

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How To Succeed In Business By Breaking All The Dumb Rules

You have people in the world who post quotes like the following one on their social media profile in hopes of having you think they are that they all about that renegade lifestyle… The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all […]

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Part 2 of 2: Why You Probably Have More In Common With Bob Ross Than You Think

In Part 1 of this series we talked in detail about how revealing valuable, often overlooked insights about your personal narrative allows for the following elegant and insanely effective conversion process to unfold… Step one: You take them from “They don’t know you” to “Now they know you.” Step two: You take them from “They […]

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Part 1 of 2: Why You Probably Have More In Common With Bob Ross Than You Think You Do

If you are in the business of selling information – coaching, seminars, audio programs, books, etc. then there is a very good chance that you and the world-famous, afro-sporting artist Bob Ross have more in common with each other than you thought you did. Bob became one of the biggest stars in the history of […]

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Single Best System For Selecting The Right Copywriter

While getting ready for my work this week I was listening to the “Guys We Fucked: The Anti-Slut-Shaming Comedy Podcast” hosted by Corinne Fisher and Krystyna Hutchinson. In the middle of the show, one of the women brought up the topic of going to a posh sex club in New York City. (Be on the […]

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Being The Person People Can Bet On

“This is not a game for the most well-adjusted people.” ~Bill Parcells – Two-Time NFL Super Bowl winning coach and the only coach in NFL history to take four different franchises to the playoffs In this quote, Bill is talking about the sport of American Football. The rationale behind this statement is based on the […]

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When is Selling “Good Enough” Results The Right Offer?

When people pay me to review their ads the single biggest mistake I see being made over and over again (even with people who should know better) is the person is trying to get their perfect prospect excited with vague promises like… “Find yourself” “Get in shape” “Boost your income” “Put the spice back into […]

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Capitalizing on The Fact That Everyone Is Afraid

The legendary boxing trainer Cus D’ Amato was famous for his X’s and O’s technical wisdom and his unique Peek-a-boo style of fighting he taught. As a fight manager and trainer, he managed former heavyweight champ Floyd Patterson and former light heavyweight champ, Jose Torres in the 50’s and 60’s. Then much later in the […]

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Compelling Short Cut For Selling Transformation

The Marketer’s Double-Dipped Cream Dream: A market where everyone in it is wired the same exact way. All their preferences are perfectly in sync. All of their worries are perfectly in sync. Why is this the case? Because having zero variance in what you need to say in order to get people to buy allows […]

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Perfectionism Without Mental Toughness, Pragmatism, and Courage Is Worthless

If you’re trying to make a name for yourself in a niche it is natural to look at the established players in that realm and marvel at how much love they get from the audience they’ve gathered.  You’re no different from anyone else if you want paying customers and famous colleagues to respect and revere […]

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Part 2 of 2: Smooth Strategy For Selling Premium Priced Products To The Affluent

In Part 1 of this series, we unpacked the three most important lessons I learned from the Dan Kennedy Marketing To The Affluent research he revealed to anyone who wanted to know how to effectively sell products and services to the 5% of the population that holds 95% of the money. The product line that […]

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Smooth Strategy For Selling Premium Priced Products To The Affluent

When is a bed worth $67,000 – $145,000 dollars? When it gives you the best sleep you’ve ever had along with bragging rights for how much you spent on it for no less than twenty-five consecutive years. That’s when. Now think about this… Can you remember where you lived and what you were doing for […]

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13 Reasons Why Direct Response Promotions Fail and What To Do About It

All these years later, I finally broke down and took notes on the Clayton Makepeace – Makepeace Business System course. In case you’ve never heard of it before, this was one of the final trainings the legendary copywriter Clayton Makepeace put together. It sold for $795 dollars and it was designed to show what he […]

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