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Part 2 of 3: What Will The Barstool Sports Documentary Teach You About Finding The Right Founder To Hitch Your Wagon To?

As of July 28, 2020, Barstool Sports is one of the fastest growing companies on the internet. It’s the 6th largest podcast platform in the world laying claim to both the #1 sports and non-sports female podcasts. Barstool is the 10th largest distributed media company in the U.S. driving 1.6 BILLION social views… 26 million […]

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Part 2 of 2: Why You Probably Have More In Common With Bob Ross Than You Think

In Part 1 of this series we talked in detail about how revealing valuable, often overlooked insights about your personal narrative allows for the following elegant and insanely effective conversion process to unfold… Step one: You take them from “They don’t know you” to “Now they know you.” Step two: You take them from “They […]

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Single Best System For Selecting The Right Copywriter

While getting ready for my work this week I was listening to the “Guys We Fucked: The Anti-Slut-Shaming Comedy Podcast” hosted by Corinne Fisher and Krystyna Hutchinson. In the middle of the show, one of the women brought up the topic of going to a posh sex club in New York City. (Be on the […]

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Capitalizing on The Fact That Everyone Is Afraid

The legendary boxing trainer Cus D’ Amato was famous for his X’s and O’s technical wisdom and his unique Peek-a-boo style of fighting he taught. As a fight manager and trainer, he managed former heavyweight champ Floyd Patterson and former light heavyweight champ, Jose Torres in the 50’s and 60’s. Then much later in the […]

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Part 2 of 2: Smooth Strategy For Selling Premium Priced Products To The Affluent

In Part 1 of this series, we unpacked the three most important lessons I learned from the Dan Kennedy Marketing To The Affluent research he revealed to anyone who wanted to know how to effectively sell products and services to the 5% of the population that holds 95% of the money. The product line that […]

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Smooth Strategy For Selling Premium Priced Products To The Affluent

When is a bed worth $67,000 – $145,000 dollars? When it gives you the best sleep you’ve ever had along with bragging rights for how much you spent on it for no less than twenty-five consecutive years. That’s when. Now think about this… Can you remember where you lived and what you were doing for […]

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Cashing In On The Million Dollar Ideas Being Thrown Away

If you believe in Pareto’s Principle – the 80/20 rule – you trust that 80% of the business, marketing, copywriting podcasts are just average or poor…  …and that 10-15% are REALLY good… …and you trust 5% or less of them to be OUTSTANDING. That’s just reality. They can’t all be winners.  But even the elite […]

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Part 2 of 2: How To Find The Words Your Perfect Prospects Respond Best To

If you’re not talking in your copy the way people think and talk to themselves… you’re doing it wrong. In Part 1 of this piece, we talked about the traditional advice given to entrepreneurs who are trying to say what their prospects want to hear in an effort to say the words that their perfect […]

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