Week 12: Artistic Vision Statement
compulsory question two
Upon revisiting my artistic vision statement, I have identified additional strengths beyond illustration. I recently rediscovered my passion for Illustrator, finding that I can still produce high-quality work. Additionally, I enjoy photography as a creative outlet during my free time. While I believe my illustration skills could benefit from further exploration of diverse mediums.
(01) "Effective time management is crucial for graphic designers. It is necessary to track time to meet deadlines and produce quality work. Additionally, understanding time helps maintain a healthy work-life balance."
While dedicating time to schoolwork is crucial, I have come to realise, through the feedback I have received, that prioritising personal time is equally important. Balancing the demands of school and work has been a source of significant stress and fatigue.
Among the design companies that have captured my attention, Practice Theory stands out. Their work exemplifies the creativity and innovation that I aspire to emulate in my own design endeavours.
reference (02)
While scrolling through their Instagram page, I came across something that captured my attention. I feel that the exploration of various mediums and experimentation has been broadened through my engagement with Studio and Image Materiality. Lately, I have discovered a newfound interest in delving into the extensive realm of branding; there's something about it that intrigues me.
Positioning the tagline 'Singapore’s Premier Visual Arts Precinct' at the forefront of all communications allowed them to underscore Gillman Barracks as the leading destination for contemporary visual arts in Singapore, contributing to the enhancement of its cultural position.
I loved the seamless integration of the image within the grid lends an air of effortless flow to the design, ensuring cross-platform adaptability and consistency in visual identity. The ingenious 'GB frame' grid system effectively anchors and highlights the list of standalone events, creating a clear and concise design system for the audience. The rebranding introduces a refreshing typographic approach and a new typeface while also retaining the existing brand colours for effective recollection.
reference (03)
Tradition / Lineage
Another piece from Practice Theory that piqued my interest. I have developed a recent interest in experimenting with typography and abstraction. It marks a departure from my usual comfort zone, as I explore ways to add intrigue to my designs and push the boundaries of my creativity.
A book that documents both the conservation process and the craftsmanship involved in The Yueh Hai Ching Temple.
The book's layouts were crafted to merge architecture and history in a contemporary yet traditional fashion, incorporating traditional Chinese characters and imagery.
(05) "Using 3 colours that are closely tied to Teochew architecture (green, ‘Pig’s Blood’ red, and gold), the cover design references lanterns hung above the doors of the Yueh Hai Ching Temple. These lanterns represent the identity of ‘the house’ in Chinese culture. Inspired by their bold and dynamic calligraphy, we designed the name ‘粵海清廟’ (Yueh Hai Ching Temple) in a similar manner, representing ‘the temple’ through strong and graphic type instead of imagery."
(485 words)
(01) Time Analytics "Effective Time Management Tips and Strategies for Graphic Designers" 12 May. 2023, https://timeanalyticssoftware.com/time-management-tips-and-strategies-for-graphic-designers/ accessed 15 Nov. 2023.
(02) Practice Theory. Login • instagram.
https://www.instagram.com/practice.theory/ Accessed 10 Nov. 2023.
(03+04+05) Practice Theory. Login • instagram.
https://www.instagram.com/practice.theory/ Accessed 15 Nov. 2023.


















